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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

More news

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

Babalwa Nyembezi 13 Sep 2017

Rewards for multinationals investing in Africa

Rewards for multinationals investing in Africa

Stefano Niavas 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Louise Marsland 11 Sep 2017

Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba 8 Sep 2017

Intra-African trade critical for economic growth

Intra-African trade critical for economic growth

Deepa Vallabh 8 Sep 2017

An integrated Africa: A boon to the private sector

An integrated Africa: A boon to the private sector

Ihuoma Atanga 6 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Business opportunity in Africa is booming

Business opportunity in Africa is booming

Peter Vieira 5 Sep 2017

Capitalising on Twitter trends to amplify your brand

Amahle Madlala 5 Sep 2017

Statement on Kenya's presidential election decision

Statement on Kenya's presidential election decision

4 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways

#MediaAlert! Windhoek Beer and Jupiter part ways

31 Aug 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: Data is becoming the oil of consumer marketing

Juanita Pienaar 29 Aug 2017

Infrastructure investment is critical for Africa's growth and development

Infrastructure investment is critical for Africa's growth and development

28 Aug 2017

Africa on the road to industrial progress

Africa on the road to industrial progress

24 Aug 2017

New USAID trade hub for Botswana

New USAID trade hub for Botswana

23 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Jessica Tennant 19 Aug 2017

Artificial intelligence is cool, market intelligence is cooler

Artificial intelligence is cool, market intelligence is cooler

Mike Saunders 16 Aug 2017

AGOA needs to promote industrialisation in Africa

AGOA needs to promote industrialisation in Africa

15 Aug 2017

Boost your brand through rapid response

14 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success

Digital transformation must be driven from the top to ensure success

Richard Mullins 10 Aug 2017

Trump administration's first African Growth and Opportunity Act forum

Trump administration's first African Growth and Opportunity Act forum

Worku Gachou 8 Aug 2017

Get more with influencers by adopting these five easy tactics

Get more with influencers by adopting these five easy tactics

Cara Shepherd 8 Aug 2017

Places Magazine, August issue.

Fastjet rebrands in-flight magazine

4 Aug 2017

Africa 2017 launches.

Trade and investment focus at Africa 2017

3 Aug 2017

What kind of business leaders does Africa need?

What kind of business leaders does Africa need?

Dr Hischam El-Agamy 2 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic

Digital marketing and dark social traffic

Charlie Stewart 28 Jul 2017

More news

Rewards for multinationals investing in Africa

Rewards for multinationals investing in Africa

Stefano Niavas 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Louise Marsland 11 Sep 2017

Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba 8 Sep 2017

Intra-African trade critical for economic growth

Intra-African trade critical for economic growth

Deepa Vallabh 8 Sep 2017

An integrated Africa: A boon to the private sector

An integrated Africa: A boon to the private sector

Ihuoma Atanga 6 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Business opportunity in Africa is booming

Business opportunity in Africa is booming

Peter Vieira 5 Sep 2017

Capitalising on Twitter trends to amplify your brand

Amahle Madlala 5 Sep 2017

Statement on Kenya's presidential election decision

Statement on Kenya's presidential election decision

4 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways

#MediaAlert! Windhoek Beer and Jupiter part ways

31 Aug 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: Data is becoming the oil of consumer marketing

Juanita Pienaar 29 Aug 2017

Infrastructure investment is critical for Africa's growth and development

Infrastructure investment is critical for Africa's growth and development

28 Aug 2017

Africa on the road to industrial progress

Africa on the road to industrial progress

24 Aug 2017

New USAID trade hub for Botswana

New USAID trade hub for Botswana

23 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Jessica Tennant 19 Aug 2017

Artificial intelligence is cool, market intelligence is cooler

Artificial intelligence is cool, market intelligence is cooler

Mike Saunders 16 Aug 2017

AGOA needs to promote industrialisation in Africa

AGOA needs to promote industrialisation in Africa

15 Aug 2017

Boost your brand through rapid response

14 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success

Digital transformation must be driven from the top to ensure success

Richard Mullins 10 Aug 2017

Trump administration's first African Growth and Opportunity Act forum

Trump administration's first African Growth and Opportunity Act forum

Worku Gachou 8 Aug 2017

Get more with influencers by adopting these five easy tactics

Get more with influencers by adopting these five easy tactics

Cara Shepherd 8 Aug 2017

Places Magazine, August issue.

Fastjet rebrands in-flight magazine

4 Aug 2017

Africa 2017 launches.

Trade and investment focus at Africa 2017

3 Aug 2017

What kind of business leaders does Africa need?

What kind of business leaders does Africa need?

Dr Hischam El-Agamy 2 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic

Digital marketing and dark social traffic

Charlie Stewart 28 Jul 2017

António Guterres.

‘Learn from and work with Africa'

25 May 2017

Risks for Africa growth from Brexit and China's economic downturn

Risks for Africa growth from Brexit and China's economic downturn

5 Apr 2017

Bamako, Mali. © Thomas Dutour via

Rags, not riches, defining Africa's urban explosion

24 Mar 2017

African alliance to strengthen economic corridors

17 Feb 2017

No-frills hotel chain woos business travellers in East Africa

13 Feb 2017

Major airlines reject re-routes during Abuja airport closure

10 Feb 2017

58m travellers for Africa in 2016

6 Feb 2017

German-African business summit opens this week

6 Feb 2017

Africa is relevant, says President Faure, calling for UN reforms

31 Jan 2017

Dar es Salaam, Tanzania. Image by 123RF

ECA, NEPAD launch investors' guide for Africa infrastructure

18 Jan 2017

Third annual WiSci girls STEAM camp in Malawi

Third annual WiSci girls STEAM camp in Malawi

17 Jan 2017

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