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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Communications and C-Suite disconnect impacts negatively on media

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

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Using art to drive Africa's economic agenda

25 Aug 2016

Addis Ababa to host 10th African Development Forum

Addis Ababa to host 10th African Development Forum

23 Aug 2016

Source: Africa Renewal

The impact on Africa after Brexit

Amelia Tan 17 Aug 2016

Exciting future for continent that accesses the power of Internet of Things

Exciting future for continent that accesses the power of Internet of Things

Brett Parker 16 Aug 2016

Why KPMG doubts that SA has overtaken Nigeria again

Ntsakisi Maswanganyi 16 Aug 2016

Africa is ripe for disruption

Graham Cruikshanks 15 Aug 2016

Ringleader behind thousands of online scams arrested in Nigeria

Ringleader behind thousands of online scams arrested in Nigeria

2 Aug 2016

Building your brand, one BRIC at a time

Johan Hanekom 1 Aug 2016

Why YouTubers should consider collaborating with influencer marketing platforms

Why YouTubers should consider collaborating with influencer marketing platforms

Chiara Di Rago 19 Jul 2016

Four millennial stereotypes that will ruin your ad campaign

Four millennial stereotypes that will ruin your ad campaign

Jana Rooheart 19 Jul 2016

Programmatic advertising increases globally

Programmatic advertising increases globally

19 Jul 2016

Building a startup in Africa means getting your hands dirty

Building a startup in Africa means getting your hands dirty

Ayilara Olatunde 18 Jul 2016

Reducing food loss through sustainable production practices in Africa

Reducing food loss through sustainable production practices in Africa

18 Jul 2016

Making music and electricity with new Spark invention

15 Jul 2016

Backtracking from social media to email marketing

Backtracking from social media to email marketing

Leigh Andrews 14 Jul 2016

Restoring the global economy's ability to deliver prosperity

Mukhisa Kituyi 12 Jul 2016

Kigali hosts 27th African Union summit

Kigali hosts 27th African Union summit

11 Jul 2016

Intra-African broadband terrestrial infrastructure

29 Jun 2016

Content strategy for the future

Leigh Andrews 28 Jun 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Innovation Prize for Africa winners: (L-R): Dr Imogen Wright, Dr Eddy Agbo, Dr Achidi Valentin Agon.

Innovation Prize for Africa winners

24 Jun 2016

Tips on how YouTube videos can drive consumers to purchase your product

Tips on how YouTube videos can drive consumers to purchase your product

Nicola Graves 24 Jun 2016

Energy investors merge to create pan-Africa power group

Energy investors merge to create pan-Africa power group

23 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Coca-Cola unveils new $130 million bottling plant in Mozambique

Coca-Cola unveils new $130 million bottling plant in Mozambique

20 Jun 2016

Group of Andela developers,Kenya. Photo Credit: Robert Opiyo

Zuckerberg, GV invest in Andela

20 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

#CGFsummit: Reasons to believe in Africa

Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Louise Marsland 16 Jun 2016

Nigeria promotes ridesharing in Africa

Nigeria promotes ridesharing in Africa

Ebi Atawodi 14 Jun 2016

More news

Using art to drive Africa's economic agenda

25 Aug 2016

Addis Ababa to host 10th African Development Forum

Addis Ababa to host 10th African Development Forum

23 Aug 2016

Source: Africa Renewal

The impact on Africa after Brexit

Amelia Tan 17 Aug 2016

Exciting future for continent that accesses the power of Internet of Things

Exciting future for continent that accesses the power of Internet of Things

Brett Parker 16 Aug 2016

Why KPMG doubts that SA has overtaken Nigeria again

Ntsakisi Maswanganyi 16 Aug 2016

Africa is ripe for disruption

Graham Cruikshanks 15 Aug 2016

Ringleader behind thousands of online scams arrested in Nigeria

Ringleader behind thousands of online scams arrested in Nigeria

2 Aug 2016

Building your brand, one BRIC at a time

Johan Hanekom 1 Aug 2016

Why YouTubers should consider collaborating with influencer marketing platforms

Why YouTubers should consider collaborating with influencer marketing platforms

Chiara Di Rago 19 Jul 2016

Four millennial stereotypes that will ruin your ad campaign

Four millennial stereotypes that will ruin your ad campaign

Jana Rooheart 19 Jul 2016

Programmatic advertising increases globally

Programmatic advertising increases globally

19 Jul 2016

Building a startup in Africa means getting your hands dirty

Building a startup in Africa means getting your hands dirty

Ayilara Olatunde 18 Jul 2016

Reducing food loss through sustainable production practices in Africa

Reducing food loss through sustainable production practices in Africa

18 Jul 2016

Making music and electricity with new Spark invention

15 Jul 2016

Backtracking from social media to email marketing

Backtracking from social media to email marketing

Leigh Andrews 14 Jul 2016

Restoring the global economy's ability to deliver prosperity

Mukhisa Kituyi 12 Jul 2016

Kigali hosts 27th African Union summit

Kigali hosts 27th African Union summit

11 Jul 2016

Intra-African broadband terrestrial infrastructure

29 Jun 2016

Content strategy for the future

Leigh Andrews 28 Jun 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Innovation Prize for Africa winners: (L-R): Dr Imogen Wright, Dr Eddy Agbo, Dr Achidi Valentin Agon.

Innovation Prize for Africa winners

24 Jun 2016

Tips on how YouTube videos can drive consumers to purchase your product

Tips on how YouTube videos can drive consumers to purchase your product

Nicola Graves 24 Jun 2016

Energy investors merge to create pan-Africa power group

Energy investors merge to create pan-Africa power group

23 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Coca-Cola unveils new $130 million bottling plant in Mozambique

Coca-Cola unveils new $130 million bottling plant in Mozambique

20 Jun 2016

Group of Andela developers,Kenya. Photo Credit: Robert Opiyo

Zuckerberg, GV invest in Andela

20 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

#CGFsummit: Reasons to believe in Africa

Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Louise Marsland 16 Jun 2016

Nigeria promotes ridesharing in Africa

Nigeria promotes ridesharing in Africa

Ebi Atawodi 14 Jun 2016

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