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Hook, Line & Sinker

Hook, Line & Sinker

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Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

More news

Asha Ranchhod Patel, head of marketing at Google South Africa.

Loeries Creative Week

#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

Leigh Andrews 16 Aug 2019

Customer engagement in an omnichannel world

CRM

Customer engagement in an omnichannel world

Mo Areff 13 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.

Advertising

Joburg to host first Advertising Week Africa

Louise Marsland 12 Aug 2019

Kasia Karolak has been appointed The One Club's new gender equality program manager. Image supplied.

The One Club for Creativity

The One Club appoints a gender equality program manager

12 Aug 2019

Alex Okosi, executive vice president and managing director of Viacom International Media Networks Africa.

Marketing

Viacom MD a fellow of Nigeria's marketing institute

8 Aug 2019

Image source: Gallo/Getty.

Mobile

How businesses can position Africa as a frontrunner in the globalisation race

Mike Higley 7 Aug 2019

Lira honoured as first African Barbie role model

Design & Manufacturing

Lira honoured as first African Barbie role model

7 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.

Branding

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Research

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Image source: Gallo/Getty.

Research

Ghana hopes to benefit from hosting Africa's free trade area secretariat

Adu Owusu Sarkodie 1 Aug 2019

Image source: Gallo/Getty.

Marketing & Media

African online payments sector boosted by major deal

31 Jul 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

The One Club for Creativity

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

Image credit: Franki Chamaki on Unsplash.

CRM, CX, UX

There is no such thing as market saturation

Bogosi Motshegwa 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Advertising

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

Loeries Creative Week

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Advertising

Damon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

Marketing & Media

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.

Loeries Creative Week

#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

Leigh Andrews 19 Jul 2019

Image credit: Franck V. on Unsplash

Digital

Key questions to consider before investing in AI for marketing

Jérôme Divecha 17 Jul 2019

Afreximbank President Prof. Benedict Oramah, AU Trade Commissioner Amb. Albert Muchanga, and Rwanda Trade Minister Soraya Hakuziyaremye addressing guests at the launch of IATF2020 in Niamey.

Research

Africa trade fair expected to generate record investment

16 Jul 2019

Roan Mackintosh, commercial director at DQ&A

Data & Analytics

The road to marketing redemption is paved in data

Roan Mackintosh 16 Jul 2019

Digital Impact Awards' nominees for 2019 announced.

Digital

Nominees announced for Digital Impact Awards in Africa

15 Jul 2019

Image credit: Thought Catalog on Unsplash

Social Media

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Ad Tech Masterclass in Nigeria.

Advertising

Creating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

Digital

#AfricaLeads: Africa poised for substantial growth

Louise Marsland 10 Jul 2019

Ipeleng Mkhari, CEO and founder of Motseng Investment Holdings, speaking at the RICS Summit Africa 2019.

Marketing

AfCFTA creates optimism on the continent

9 Jul 2019

Image source: Gallo/Getty.

Research

Partnerships to facilitate implementation of AfCFTA

5 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

Loeries Creative Week

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.

Digital

Leveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Tijjani Muhammad-Bande, Nigeria’s Permanent Representative to the United Nations.

Research

Africa helping to shape the world

Kingsley Ighobor 3 Jul 2019

More news

Customer engagement in an omnichannel world

RetailCustomer engagement in an omnichannel world

Mo Areff 13 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.

Marketing & MediaJoburg to host first Advertising Week Africa

Louise Marsland 12 Aug 2019

Kasia Karolak has been appointed The One Club's new gender equality program manager. Image supplied.

Marketing & MediaThe One Club appoints a gender equality program manager

12 Aug 2019

Alex Okosi, executive vice president and managing director of Viacom International Media Networks Africa.

Marketing & MediaViacom MD a fellow of Nigeria's marketing institute

8 Aug 2019

Image source: Gallo/Getty.

Marketing & MediaHow businesses can position Africa as a frontrunner in the globalisation race

Mike Higley 7 Aug 2019

Lira honoured as first African Barbie role model

RetailLira honoured as first African Barbie role model

7 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.

Marketing & MediaMuch of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Marketing & MediaKantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Image source: Gallo/Getty.

Marketing & MediaGhana hopes to benefit from hosting Africa's free trade area secretariat

Adu Owusu Sarkodie 1 Aug 2019

Image source: Gallo/Getty.

EntrepreneurshipAfrican online payments sector boosted by major deal

31 Jul 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

Marketing & Media#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

Image credit: Franki Chamaki on Unsplash.

Marketing & MediaThere is no such thing as market saturation

Bogosi Motshegwa 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Marketing & MediaIs it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

Marketing & Media#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Marketing & MediaDamon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

Marketing & Media3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.

Marketing & Media#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

Leigh Andrews 19 Jul 2019

Image credit: Franck V. on Unsplash

Marketing & MediaKey questions to consider before investing in AI for marketing

Jérôme Divecha 17 Jul 2019

Afreximbank President Prof. Benedict Oramah, AU Trade Commissioner Amb. Albert Muchanga, and Rwanda Trade Minister Soraya Hakuziyaremye addressing guests at the launch of IATF2020 in Niamey.

Marketing & MediaAfrica trade fair expected to generate record investment

16 Jul 2019

Roan Mackintosh, commercial director at DQ&A

ICTThe road to marketing redemption is paved in data

Roan Mackintosh 16 Jul 2019

Digital Impact Awards' nominees for 2019 announced.

Marketing & MediaNominees announced for Digital Impact Awards in Africa

15 Jul 2019

Image credit: Thought Catalog on Unsplash

Marketing & MediaSocial media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Ad Tech Masterclass in Nigeria.

Marketing & MediaCreating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

Marketing & Media#AfricaLeads: Africa poised for substantial growth

Louise Marsland 10 Jul 2019

Ipeleng Mkhari, CEO and founder of Motseng Investment Holdings, speaking at the RICS Summit Africa 2019.

Marketing & MediaAfCFTA creates optimism on the continent

9 Jul 2019

Image source: Gallo/Getty.

Marketing & MediaPartnerships to facilitate implementation of AfCFTA

5 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

Marketing & Media#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.

Marketing & MediaLeveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Tijjani Muhammad-Bande, Nigeria’s Permanent Representative to the United Nations.

Marketing & MediaAfrica helping to shape the world

Kingsley Ighobor 3 Jul 2019

Get into Africa to seize opportunity

Marketing & MediaGet into Africa to seize opportunity

James Hedley 2 Jul 2019

Content is king but is it relevant to your audience?

Marketing & MediaContent is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

Dangote launches new campaign on CNN

Marketing & MediaDangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

Marketing & Media#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity

Marketing & MediaDigital agency no longer a luxury but a necessity

La-Tasha Pucoe 28 Jun 2019

New report reveals customers want security, service and localised experiences

Marketing & MediaNew report reveals customers want security, service and localised experiences

25 Jun 2019

Dr Corrin Varady, CEO of IDEA Digital Education.

EntrepreneurshipHow South African businesses are making it in Africa

18 Jun 2019

Digital Impact Awards Africa.

Marketing & MediaDigital Impact Awards Africa entries open

18 Jun 2019

Image source: Gallo/Getty.

Marketing & MediaSteps to regional integration for Africa's prosperity

17 Jun 2019

African Development Bank President Akinwumi Adesina.

Marketing & Media'To integrate Africa, bring down the walls'

17 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.

Marketing & MediaThe future of customer personalisation lies with AI

Dee Chetty 14 Jun 2019

Let's do Biz