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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    Coca-Cola ramps up activation for Olympics 2012
    Coca-Cola ramps up activation for Olympics 2012

    26 Jul 2012

    Fresh organisational thinking required - and delivered
    Fresh organisational thinking required - and delivered

    26 Jul 2012

    Greenlight showcases Digital Campaign Planner for Christmas 2012
    Greenlight showcases Digital Campaign Planner for Christmas 2012

    20 Jul 2012

    comScore, Facebook: European insights about earned and paid media reach and effectiveness
    comScore, Facebook: European insights about earned and paid media reach and effectiveness

    19 Jul 2012

    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective
    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective

    16 Jul 2012

    The BRAVES - tonight
    The BRAVES - tonight

    11 Jul 2012

    London International Awards: Deadline looms
    London International Awards: Deadline looms

    10 Jul 2012

    100 years of style
    100 years of style

    5 Jul 2012

    The BRAVES land in Leicester Square
    The BRAVES land in Leicester Square

    5 Jul 2012

    WFA to offer marketing procurement benchmark service
    WFA to offer marketing procurement benchmark service

    4 Jul 2012

    Interbrand releases 2nd annual Best Global Green Brands Report
    Interbrand releases 2nd annual Best Global Green Brands Report

    2 Jul 2012

    London International Awards: Further deadline extension to 13 July
    London International Awards: Further deadline extension to 13 July

    28 Jun 2012

    Calling all innovators
    Calling all innovators

    26 Jun 2012

    LIA 2012 - deadline looming
    LIA 2012 - deadline looming

    6 Jun 2012

    The Economist celebrates e-book success
    The Economist celebrates e-book success

    1 Jun 2012

    M&M Global Awards - deadline extended

    1 Jun 2012

    The pollinator
    The pollinator

    28 May 2012

    Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)
    Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)

    28 May 2012

    London International Awards 2012: Open for entries
    London International Awards 2012: Open for entries

    22 May 2012

    The BRAVES: Content Jury chair announced
    The BRAVES: Content Jury chair announced

    18 May 2012

    M&M Global Awards - entered yet?
    M&M Global Awards - entered yet?

    17 May 2012

    The BRAVES deadline extended, again
    The BRAVES deadline extended, again

    10 May 2012

    Draftfcb back to sponsor young talent
    Draftfcb back to sponsor young talent

    9 May 2012

    London International Awards: Entries open
    London International Awards: Entries open

    2 May 2012

    Ad Dynamo enters Brazil with Realmedia
    Ad Dynamo enters Brazil with Realmedia

    26 Apr 2012

    D&AD: Spoek Mathambo gains In-Book for music video
    D&AD: Spoek Mathambo gains In-Book for music video

    18 Apr 2012

    Informa comment: Sony's latest strategy
    Informa comment: Sony's latest strategy

      13 Apr 2012

    D&AD announcements due soon
    D&AD announcements due soon

    12 Apr 2012

    Can media compete with sport?
    Can media compete with sport?

    4 Apr 2012

    Entered The BRAVES yet?
    Entered The BRAVES yet?

    30 Mar 2012

    Show more

    More news

    Coca-Cola ramps up activation for Olympics 2012
    Coca-Cola ramps up activation for Olympics 2012

    26 Jul 2012

    Fresh organisational thinking required - and delivered
    Fresh organisational thinking required - and delivered

    26 Jul 2012

    Greenlight showcases Digital Campaign Planner for Christmas 2012
    Greenlight showcases Digital Campaign Planner for Christmas 2012

    20 Jul 2012

    comScore, Facebook: European insights about earned and paid media reach and effectiveness
    comScore, Facebook: European insights about earned and paid media reach and effectiveness

    19 Jul 2012

    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective
    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective

    16 Jul 2012

    The BRAVES - tonight
    The BRAVES - tonight

    11 Jul 2012

    London International Awards: Deadline looms
    London International Awards: Deadline looms

    10 Jul 2012

    100 years of style
    100 years of style

    5 Jul 2012

    The BRAVES land in Leicester Square
    The BRAVES land in Leicester Square

    5 Jul 2012

    WFA to offer marketing procurement benchmark service
    WFA to offer marketing procurement benchmark service

    4 Jul 2012

    Interbrand releases 2nd annual Best Global Green Brands Report
    Interbrand releases 2nd annual Best Global Green Brands Report

    2 Jul 2012

    London International Awards: Further deadline extension to 13 July
    London International Awards: Further deadline extension to 13 July

    28 Jun 2012

    Calling all innovators
    Calling all innovators

    26 Jun 2012

    LIA 2012 - deadline looming
    LIA 2012 - deadline looming

    6 Jun 2012

    The Economist celebrates e-book success
    The Economist celebrates e-book success

    1 Jun 2012

    M&M Global Awards - deadline extended

    1 Jun 2012

    The pollinator
    The pollinator

    28 May 2012

    Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)
    Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)

    28 May 2012

    London International Awards 2012: Open for entries
    London International Awards 2012: Open for entries

    22 May 2012

    The BRAVES: Content Jury chair announced
    The BRAVES: Content Jury chair announced

    18 May 2012

    M&M Global Awards - entered yet?
    M&M Global Awards - entered yet?

    17 May 2012

    The BRAVES deadline extended, again
    The BRAVES deadline extended, again

    10 May 2012

    Draftfcb back to sponsor young talent
    Draftfcb back to sponsor young talent

    9 May 2012

    London International Awards: Entries open
    London International Awards: Entries open

    2 May 2012

    Ad Dynamo enters Brazil with Realmedia
    Ad Dynamo enters Brazil with Realmedia

    26 Apr 2012

    D&AD: Spoek Mathambo gains In-Book for music video
    D&AD: Spoek Mathambo gains In-Book for music video

    18 Apr 2012

    Informa comment: Sony's latest strategy
    Informa comment: Sony's latest strategy

     13 Apr 2012

    D&AD announcements due soon
    D&AD announcements due soon

    12 Apr 2012

    Can media compete with sport?
    Can media compete with sport?

    4 Apr 2012

    Entered The BRAVES yet?
    Entered The BRAVES yet?

    30 Mar 2012

    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries
    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

    30 Mar 2012

    M&M Global Awards: Call for entries
    M&M Global Awards: Call for entries

    29 Mar 2012

    Sky Atlantic documentary focuses on the 'D&AD Generation'
    Sky Atlantic documentary focuses on the 'D&AD Generation'

    22 Mar 2012

    New edition of FIPP World Magazine Trends launched
    New edition of FIPP World Magazine Trends launched

    19 Mar 2012

    BRAVES deadline extended
    BRAVES deadline extended

    15 Mar 2012

    Last chance to be part of the class of 2012
    Last chance to be part of the class of 2012

    7 Mar 2012

    Dubai Lynx: Over 2000 entries into 2012 awards
    Dubai Lynx: Over 2000 entries into 2012 awards

    5 Mar 2012

    Kebab perfume campaign... the doner docu-soap
    Kebab perfume campaign... the doner docu-soap

    28 Feb 2012

    International AME Awards announces 2012 shortlist
    International AME Awards announces 2012 shortlist

    22 Feb 2012

    Greenwash risk for ethical finance companies
    Greenwash risk for ethical finance companies

     10 Feb 2012

    Show more

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