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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

By Danette Breitenbach 4 Jun 2024

Cross-culture thinking

Cross-culture thinking

Brian Elliott 5 Apr 2011

Alcohol matching trend offers huge opportunities for food industry

Alcohol matching trend offers huge opportunities for food industry

5 Apr 2011

Greenlight comments on Google's +1 feature

Greenlight comments on Google's +1 feature

1 Apr 2011

Global advertisers, fans explore value of social media

Global advertisers, fans explore value of social media

28 Mar 2011

MIPTV: Connected Creativity announces Ventures finalists

MIPTV: Connected Creativity announces Ventures finalists

18 Mar 2011

YouTube, Cannes Lions launch 'Good Work' to match creatives with non-profits

YouTube, Cannes Lions launch 'Good Work' to match creatives with non-profits

18 Mar 2011

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

17 Mar 2011

What's on the minds of agency chief executives?

What's on the minds of agency chief executives?

10 Mar 2011

Vodafone Global wants your BIG IDEA

Vodafone Global wants your BIG IDEA

8 Mar 2011

Red Bull goes to the wall

Red Bull goes to the wall

2 Mar 2011

Cannes Lions introduces Holding Company of the Year Award

Cannes Lions introduces Holding Company of the Year Award

25 Feb 2011

Samsung executive joins Digital Media Europe line-up

Samsung executive joins Digital Media Europe line-up

23 Feb 2011

Retail banks continue to resist social media

Retail banks continue to resist social media

Published by Ovum 22 Feb 2011

Medieval doctors and merry-go-rounds

Medieval doctors and merry-go-rounds

Dominic Rowbotham 17 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Great stories start in Cannes

Great stories start in Cannes

10 Feb 2011

Lisbon to host Eurobest 2011, 28-30 November

Lisbon to host Eurobest 2011, 28-30 November

9 Feb 2011

Mother creative trio are new Creature comforts

Mother creative trio are new Creature comforts

7 Feb 2011

Call for entries - the world's best 100 marketing campaigns

Call for entries - the world's best 100 marketing campaigns

7 Feb 2011

Bob Scarpelli to chair Titanium & Integrated Jury

Bob Scarpelli to chair Titanium & Integrated Jury

3 Feb 2011

The potential of added value promotions

The potential of added value promotions

Ed Hughes 31 Jan 2011

Your campaign in the Cream 100?

Your campaign in the Cream 100?

Mark St.Andrew, creamglobal.com 25 Jan 2011

Bees Awards recognises social media marketing as worldwide phenomenon

Bees Awards recognises social media marketing as worldwide phenomenon

24 Jan 2011

DDB Stockholm AB wins AME Grand Award

DDB Stockholm AB wins AME Grand Award

21 Jan 2011

Cannes Lions 2011 registrations open

Cannes Lions 2011 registrations open

12 Jan 2011

Mobile couponing best practices and guidelines

Mobile couponing best practices and guidelines

7 Jan 2011

Ovum announces winners of Wireless Turkeys Awards 2010

Ovum announces winners of Wireless Turkeys Awards 2010

6 Jan 2011

Eurobest launches Student Academy in partnership with Draftfcb

Eurobest launches Student Academy in partnership with Draftfcb

30 Nov 2010

FIPP Digital Publishing Course - book your place!

FIPP Digital Publishing Course - book your place!

30 Nov 2010

IPA launches 2011 Effectiveness Awards

IPA launches 2011 Effectiveness Awards

25 Nov 2010

More news

Cross-culture thinking

Cross-culture thinking

Brian Elliott 5 Apr 2011

Alcohol matching trend offers huge opportunities for food industry

Alcohol matching trend offers huge opportunities for food industry

5 Apr 2011

Greenlight comments on Google's +1 feature

Greenlight comments on Google's +1 feature

1 Apr 2011

Global advertisers, fans explore value of social media

Global advertisers, fans explore value of social media

28 Mar 2011

MIPTV: Connected Creativity announces Ventures finalists

MIPTV: Connected Creativity announces Ventures finalists

18 Mar 2011

YouTube, Cannes Lions launch 'Good Work' to match creatives with non-profits

YouTube, Cannes Lions launch 'Good Work' to match creatives with non-profits

18 Mar 2011

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

17 Mar 2011

What's on the minds of agency chief executives?

What's on the minds of agency chief executives?

10 Mar 2011

Vodafone Global wants your BIG IDEA

Vodafone Global wants your BIG IDEA

8 Mar 2011

Red Bull goes to the wall

Red Bull goes to the wall

2 Mar 2011

Cannes Lions introduces Holding Company of the Year Award

Cannes Lions introduces Holding Company of the Year Award

25 Feb 2011

Samsung executive joins Digital Media Europe line-up

Samsung executive joins Digital Media Europe line-up

23 Feb 2011

Retail banks continue to resist social media

Retail banks continue to resist social media

Published by Ovum 22 Feb 2011

Medieval doctors and merry-go-rounds

Medieval doctors and merry-go-rounds

Dominic Rowbotham 17 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Great stories start in Cannes

Great stories start in Cannes

10 Feb 2011

Lisbon to host Eurobest 2011, 28-30 November

Lisbon to host Eurobest 2011, 28-30 November

9 Feb 2011

Mother creative trio are new Creature comforts

Mother creative trio are new Creature comforts

7 Feb 2011

Call for entries - the world's best 100 marketing campaigns

Call for entries - the world's best 100 marketing campaigns

7 Feb 2011

Bob Scarpelli to chair Titanium & Integrated Jury

Bob Scarpelli to chair Titanium & Integrated Jury

3 Feb 2011

The potential of added value promotions

The potential of added value promotions

Ed Hughes 31 Jan 2011

Your campaign in the Cream 100?

Your campaign in the Cream 100?

Mark St.Andrew, creamglobal.com 25 Jan 2011

Bees Awards recognises social media marketing as worldwide phenomenon

Bees Awards recognises social media marketing as worldwide phenomenon

24 Jan 2011

DDB Stockholm AB wins AME Grand Award

DDB Stockholm AB wins AME Grand Award

21 Jan 2011

Cannes Lions 2011 registrations open

Cannes Lions 2011 registrations open

12 Jan 2011

Mobile couponing best practices and guidelines

Mobile couponing best practices and guidelines

7 Jan 2011

Ovum announces winners of Wireless Turkeys Awards 2010

Ovum announces winners of Wireless Turkeys Awards 2010

6 Jan 2011

Eurobest launches Student Academy in partnership with Draftfcb

Eurobest launches Student Academy in partnership with Draftfcb

30 Nov 2010

FIPP Digital Publishing Course - book your place!

FIPP Digital Publishing Course - book your place!

30 Nov 2010

IPA launches 2011 Effectiveness Awards

IPA launches 2011 Effectiveness Awards

25 Nov 2010

Cannes Lions changes strapline

Cannes Lions changes strapline

19 Nov 2010

Raymond Kieser: Schawk's new group MD, Europe

Raymond Kieser: Schawk's new group MD, Europe

16 Nov 2010

Google's 'Quick View' - the marketer's friend and foe

Google's 'Quick View' - the marketer's friend and foe

10 Nov 2010

Cannes Lions to launch Creative Effectiveness category in 2011

Cannes Lions to launch Creative Effectiveness category in 2011

28 Oct 2010

Greenlight launches paid search real-time price comparison platform

Greenlight launches paid search real-time price comparison platform

27 Oct 2010

In imitation of a reverse letter 'S'

In imitation of a reverse letter 'S'

Dave Barton 19 Oct 2010

Search marketing: the importance of signposting your website

18 Oct 2010

Latest global trends on consumer media preferences and behaviours

Latest global trends on consumer media preferences and behaviours

7 Oct 2010

YoungGuns' names world's top 10 young creatives

YoungGuns' names world's top 10 young creatives

6 Oct 2010

Greg Stuart MMA's new global president and CEO

Greg Stuart MMA's new global president and CEO

6 Oct 2010