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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    World Cup chocolate wars

      13 Jul 2010

    Cup sponsors recover from competitor 'ambushes'
    Cup sponsors recover from competitor 'ambushes'

      6 Jul 2010

    World Cup's 10 best campaigns
    World Cup's 10 best campaigns

    25 Jun 2010

    Two-thirds of SMEs fail to use search marketing

      24 Jun 2010

    UK consumers can't recognise 2010 sponsors
    UK consumers can't recognise 2010 sponsors

      18 Jun 2010

    Draftfcb sponsors Roger Hatchuel Academy
    Draftfcb sponsors Roger Hatchuel Academy

    4 Jun 2010

    Global sports market speeds up - despite digital race
    Global sports market speeds up - despite digital race

    27 May 2010

    Cream's cream of the crop

    25 May 2010

    Fighting flab through gaming
    Fighting flab through gaming

    21 May 2010

    London 2012 mascots launched to world
    London 2012 mascots launched to world

    21 May 2010

    Radio 'weathers the storm' using innovative marketing

      14 May 2010

    Show more

    More news

    World Cup chocolate wars

     13 Jul 2010

    Cup sponsors recover from competitor 'ambushes'
    Cup sponsors recover from competitor 'ambushes'

     6 Jul 2010

    World Cup's 10 best campaigns
    World Cup's 10 best campaigns

    25 Jun 2010

    Two-thirds of SMEs fail to use search marketing

     24 Jun 2010

    UK consumers can't recognise 2010 sponsors
    UK consumers can't recognise 2010 sponsors

     18 Jun 2010

    Draftfcb sponsors Roger Hatchuel Academy
    Draftfcb sponsors Roger Hatchuel Academy

    4 Jun 2010

    Global sports market speeds up - despite digital race
    Global sports market speeds up - despite digital race

    27 May 2010

    Cream's cream of the crop

    25 May 2010

    Fighting flab through gaming
    Fighting flab through gaming

    21 May 2010

    London 2012 mascots launched to world
    London 2012 mascots launched to world

    21 May 2010

    Radio 'weathers the storm' using innovative marketing

     14 May 2010

    Show more

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