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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source:

UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

Surprising festive facts from Mintel

Surprising festive facts from Mintel

Mintel Oxygen reports 13 Dec 2011

Internet usage in European markets

Internet usage in European markets

12 Dec 2011

Mum's the word when it comes to Christmas shopping

Mum's the word when it comes to Christmas shopping

Mintel Oxygen reports 2 Dec 2011

Leading telecoms operators outperform broader economy 2011

Leading telecoms operators outperform broader economy 2011

1 Dec 2011

Loyalty to smartphone brand increases with greater use of digital content

30 Nov 2011

Mintel launches Loop

Mintel launches Loop

23 Nov 2011

EU5: Mobile social networking audience up 44%

EU5: Mobile social networking audience up 44%

22 Nov 2011

Luxury goods: attracting a 21st century clientele

Luxury goods: attracting a 21st century clientele

Published by Verdict 17 Nov 2011

Overview of European Internet usage in September 2011

Overview of European Internet usage in September 2011

17 Nov 2011

Christmas could be last chance for retailers before austere new year

Christmas could be last chance for retailers before austere new year

Published by Verdict 17 Nov 2011

Purchase preferences: How families are socially influenced

Purchase preferences: How families are socially influenced

10 Nov 2011

Christmas trading 2011 - 'a lot better than feared' reports Mintel

Christmas trading 2011 - 'a lot better than feared' reports Mintel

Mintel Oxygen reports 10 Nov 2011

Piracy continues to scupper sales in home entertainment

Piracy continues to scupper sales in home entertainment

9 Nov 2011

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Generation Zzz: Energy drinks keep younger consumers awake

Generation Zzz: Energy drinks keep younger consumers awake

Mintel Oxygen reports 7 Nov 2011

Corporate insolvency trends reflect the continuing fragile economy

Corporate insolvency trends reflect the continuing fragile economy

7 Nov 2011

October sees fall in UK's consumer confidence

October sees fall in UK's consumer confidence

7 Nov 2011

One million children aged 7-12 on Facebook 'every day'

One million children aged 7-12 on Facebook 'every day'

Mintel Oxygen reports 7 Nov 2011

Africa is world's second most connected region by mobile subscriptions

Africa is world's second most connected region by mobile subscriptions

4 Nov 2011

A world-first for Justin Bieber: two billion YouTube views

A world-first for Justin Bieber: two billion YouTube views

1 Nov 2011

Smartphones, tablets drive nearly 5% of digital traffic in EU5

Smartphones, tablets drive nearly 5% of digital traffic in EU5

31 Oct 2011

Young Guns 2011: Greenlight founder listed among 30 most successful entrepreneurs

Young Guns 2011: Greenlight founder listed among 30 most successful entrepreneurs

26 Oct 2011

UK Population turns to social media to express opinions about brands

UK Population turns to social media to express opinions about brands

25 Oct 2011

NZ set to reap millions from RWC final weekend

NZ set to reap millions from RWC final weekend

21 Oct 2011

Turkey has third most engaged online audience in Europe

Turkey has third most engaged online audience in Europe

19 Oct 2011

Price comparison sites - it's a click with 60% of Brits

Price comparison sites - it's a click with 60% of Brits

Mintel Oxygen reports 19 Oct 2011

MMA publishes permission marketing white paper

MMA publishes permission marketing white paper

4 Oct 2011

Mintel partners with VYou to start conversation between analysts and audience

Mintel partners with VYou to start conversation between analysts and audience

13 Sep 2011

Informa comments on Telefonica reorganisation

Informa comments on Telefonica reorganisation

Dario Talmesio 12 Sep 2011

Digital marketing specialists must move beyond an isolated approach

Digital marketing specialists must move beyond an isolated approach

9 Sep 2011

More news

Internet usage in European markets

Internet usage in European markets

12 Dec 2011

Mum's the word when it comes to Christmas shopping

Mum's the word when it comes to Christmas shopping

Mintel Oxygen reports 2 Dec 2011

Leading telecoms operators outperform broader economy 2011

Leading telecoms operators outperform broader economy 2011

1 Dec 2011

Loyalty to smartphone brand increases with greater use of digital content

30 Nov 2011

Mintel launches Loop

Mintel launches Loop

23 Nov 2011

EU5: Mobile social networking audience up 44%

EU5: Mobile social networking audience up 44%

22 Nov 2011

Luxury goods: attracting a 21st century clientele

Luxury goods: attracting a 21st century clientele

Published by Verdict 17 Nov 2011

Overview of European Internet usage in September 2011

Overview of European Internet usage in September 2011

17 Nov 2011

Christmas could be last chance for retailers before austere new year

Christmas could be last chance for retailers before austere new year

Published by Verdict 17 Nov 2011

Purchase preferences: How families are socially influenced

Purchase preferences: How families are socially influenced

10 Nov 2011

Christmas trading 2011 - 'a lot better than feared' reports Mintel

Christmas trading 2011 - 'a lot better than feared' reports Mintel

Mintel Oxygen reports 10 Nov 2011

Piracy continues to scupper sales in home entertainment

Piracy continues to scupper sales in home entertainment

9 Nov 2011

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Generation Zzz: Energy drinks keep younger consumers awake

Generation Zzz: Energy drinks keep younger consumers awake

Mintel Oxygen reports 7 Nov 2011

Corporate insolvency trends reflect the continuing fragile economy

Corporate insolvency trends reflect the continuing fragile economy

7 Nov 2011

October sees fall in UK's consumer confidence

October sees fall in UK's consumer confidence

7 Nov 2011

One million children aged 7-12 on Facebook 'every day'

One million children aged 7-12 on Facebook 'every day'

Mintel Oxygen reports 7 Nov 2011

Africa is world's second most connected region by mobile subscriptions

Africa is world's second most connected region by mobile subscriptions

4 Nov 2011

A world-first for Justin Bieber: two billion YouTube views

A world-first for Justin Bieber: two billion YouTube views

1 Nov 2011

Smartphones, tablets drive nearly 5% of digital traffic in EU5

Smartphones, tablets drive nearly 5% of digital traffic in EU5

31 Oct 2011

Young Guns 2011: Greenlight founder listed among 30 most successful entrepreneurs

Young Guns 2011: Greenlight founder listed among 30 most successful entrepreneurs

26 Oct 2011

UK Population turns to social media to express opinions about brands

UK Population turns to social media to express opinions about brands

25 Oct 2011

NZ set to reap millions from RWC final weekend

NZ set to reap millions from RWC final weekend

21 Oct 2011

Turkey has third most engaged online audience in Europe

Turkey has third most engaged online audience in Europe

19 Oct 2011

Price comparison sites - it's a click with 60% of Brits

Price comparison sites - it's a click with 60% of Brits

Mintel Oxygen reports 19 Oct 2011

MMA publishes permission marketing white paper

MMA publishes permission marketing white paper

4 Oct 2011

Mintel partners with VYou to start conversation between analysts and audience

Mintel partners with VYou to start conversation between analysts and audience

13 Sep 2011

Informa comments on Telefonica reorganisation

Informa comments on Telefonica reorganisation

Dario Talmesio 12 Sep 2011

Digital marketing specialists must move beyond an isolated approach

Digital marketing specialists must move beyond an isolated approach

9 Sep 2011

UK: August sees continued drop in consumer confidence

UK: August sees continued drop in consumer confidence

5 Sep 2011

Mobile, video emerge as significant online ad platforms in UK

Mobile, video emerge as significant online ad platforms in UK

5 Sep 2011

Mood of the World report shows most of world focuses on inflation

Mood of the World report shows most of world focuses on inflation

25 Aug 2011

A SOSTAC for your PESTLE?

A SOSTAC for your PESTLE?

23 Aug 2011

GlobalWebIndex identifies key trends in global internet behaviour

GlobalWebIndex identifies key trends in global internet behaviour

16 Aug 2011

Nielsen's Women of Tomorrow

Nielsen's Women of Tomorrow

12 Aug 2011

Feature phone apps market to almost double to US$1 billion

Feature phone apps market to almost double to US$1 billion

Published by Ovum, one of the Datamonitor group 11 Aug 2011

LTE spectrum research reveals significant regional mismatch in band adoption

LTE spectrum research reveals significant regional mismatch in band adoption

3 Aug 2011

UK mobile retail access via smartphone grows in past year

UK mobile retail access via smartphone grows in past year

2 Aug 2011

Tokyo maintains brand image, despite earthquake and tsunami

27 Jul 2011

Telcos invest US$8 billion in cloud in first half 2011; generate pennies

Telcos invest US$8 billion in cloud in first half 2011; generate pennies

25 Jul 2011