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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

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Moroccan e-commerce platform Hmizate expands into fintech

Moroccan e-commerce platform Hmizate expands into fintech

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Nations in new push to boost intra-Africa trade

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Enabling the digitisation of Africa - five strategies

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How African businesses can comply with new EU data laws

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#AfricaMonth: The digital life expectancy of Africa's youth

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Africa's new free trade area - streamlining trade and infrastructure development

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