![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Subscribe to daily business and company news across 19 industries
×![Anthea Lackay is the new Creative Future Scholarship beneficiary](https://biz-file.com/c/1210/116104-208x117.jpg)
Reputation comes from trust unbroken
Gordon Cook, UCT Graduate School of Business 17 Oct 2012
![AMASA annual bash ready for partygoers](https://biz-file.com/c/1210/115971-208x117.jpg)
![49M reaches students, as UCT starts movement](https://biz-file.com/c/1210/115835-208x117.jpg)
![[Biz Takeouts Podcast] 41: Industry education and skills training](https://biz-file.com/c/1210/115684-208x117.jpg)
![[Biz Takeouts Lineup] 41: Industry education and skills training](https://biz-file.com/c/1210/115523-208x117.jpg)
![MXit offers free Matric revision](https://biz-file.com/c/1210/115292-208x117.jpg)
![ABN Education Trust calls for jounalism students](https://biz-file.com/c/1210/115226-208x117.jpg)
![Youth Shows add to Cape Dairy Experience](https://biz-file.com/c/1210/114709-208x117.jpg)
![Cher believed the kiss said a lot about the man. Source:](https://biz-file.com/c/1210/114391-208x117.jpg)
![2012 Pendoring winners: Digital drought broken](https://biz-file.com/c/1209/113884-208x117.jpg)
![Open Day at AAA School of Advertising, Johannesburg](https://biz-file.com/c/1209/113739-208x117.jpg)
![Africa's top meeting place for human resources, education and training: The final days draw near...](https://biz-file.com/c/1209/113673-208x117.jpg)
![Boomtown up-skill in tourism management](https://biz-file.com/c/1209/113654-208x117.jpg)
Boomtown up-skill in tourism management
Boomtown 20 Sep 2012
![100 graduates from Engen Computer School](https://biz-file.com/c/1209/113537-208x117.jpg)
![Red&Yellow School of Logic + Magic wins digital student brand challenge](https://biz-file.com/c/1209/113220-208x117.jpg)
![Flash mob reads for pleasure](https://biz-file.com/c/1209/112817-208x117.jpg)
![Highlighting the importance of literacy](https://biz-file.com/c/1209/112554-208x117.jpg)
![The countdown has begun...](https://biz-file.com/c/1209/112297-208x117.jpg)
![Scholarship recipients selected](https://biz-file.com/c/1209/112062-208x117.jpg)
![Technical Careers expo in October highlights opportunities](https://biz-file.com/c/1209/111876-208x117.jpg)
![FNB Fund supports ECD training](https://biz-file.com/c/1208/111639-208x117.jpg)
![AAA launches version 2.0 of Digital Bootcamp](https://biz-file.com/c/1208/111260-208x117.jpg)
![New learning centre for Europcar](https://biz-file.com/c/1208/111098-208x117.jpg)
More news
Reputation comes from trust unbroken
Gordon Cook, UCT Graduate School of Business 17 Oct 2012
![AMASA annual bash ready for partygoers](https://biz-file.com/c/1210/115971-208x117.jpg)
![49M reaches students, as UCT starts movement](https://biz-file.com/c/1210/115835-208x117.jpg)
![[Biz Takeouts Podcast] 41: Industry education and skills training](https://biz-file.com/c/1210/115684-208x117.jpg)
![[Biz Takeouts Lineup] 41: Industry education and skills training](https://biz-file.com/c/1210/115523-208x117.jpg)
![MXit offers free Matric revision](https://biz-file.com/c/1210/115292-208x117.jpg)
![ABN Education Trust calls for jounalism students](https://biz-file.com/c/1210/115226-208x117.jpg)
![Youth Shows add to Cape Dairy Experience](https://biz-file.com/c/1210/114709-208x117.jpg)
![Cher believed the kiss said a lot about the man. Source:](https://biz-file.com/c/1210/114391-208x117.jpg)
![2012 Pendoring winners: Digital drought broken](https://biz-file.com/c/1209/113884-208x117.jpg)
![Open Day at AAA School of Advertising, Johannesburg](https://biz-file.com/c/1209/113739-208x117.jpg)
![Africa's top meeting place for human resources, education and training: The final days draw near...](https://biz-file.com/c/1209/113673-208x117.jpg)
![Boomtown up-skill in tourism management](https://biz-file.com/c/1209/113654-208x117.jpg)
Boomtown up-skill in tourism management
Boomtown 20 Sep 2012
![100 graduates from Engen Computer School](https://biz-file.com/c/1209/113537-208x117.jpg)
![Red&Yellow School of Logic + Magic wins digital student brand challenge](https://biz-file.com/c/1209/113220-208x117.jpg)
![Flash mob reads for pleasure](https://biz-file.com/c/1209/112817-208x117.jpg)
![Highlighting the importance of literacy](https://biz-file.com/c/1209/112554-208x117.jpg)
![The countdown has begun...](https://biz-file.com/c/1209/112297-208x117.jpg)
![Scholarship recipients selected](https://biz-file.com/c/1209/112062-208x117.jpg)
![Technical Careers expo in October highlights opportunities](https://biz-file.com/c/1209/111876-208x117.jpg)
![FNB Fund supports ECD training](https://biz-file.com/c/1208/111639-208x117.jpg)
![AAA launches version 2.0 of Digital Bootcamp](https://biz-file.com/c/1208/111260-208x117.jpg)
![New learning centre for Europcar](https://biz-file.com/c/1208/111098-208x117.jpg)
![Collect-a-Can rewards tertiary students](https://biz-file.com/c/1208/111093-208x117.jpg)
![AAA offer Operations and Traffic Workshop](https://biz-file.com/c/1208/110591-208x117.jpg)
![Wonder-Women in Aviation initiative to encourage women into aviation](https://biz-file.com/c/1208/110230-208x117.jpg)
![Return e-marketing textbooks for schools](https://biz-file.com/c/1208/110155-208x117.jpg)
![Branding lessons from the Olympics](https://biz-file.com/c/1208/110075-208x117.jpg)
![15th IACC calls for young journos from sub-Saharan Africa](https://biz-file.com/c/1208/109939-208x117.jpg)
![](/res/img/s.gif)