Branding news

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

Subscribe & Follow

Advertise your job vacancies

Trending

2 days 7 days 30 days By Industry

Mpumalanga High Court to open for business

Princess Mkabayi Mall in KZN opens its doors to shoppers

Expectations for another interest-rate cut in November

All the 2024 South African Music Awards winners

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Sharleen James

MultiChoice and law enforcement crack down on streaming device piracy rings

Jobs

Sales Production Assistant Johannesburg
Sales Consultant centurion
Brand Promoter Wellington
Brand Ambassador Pinetown
Internal Brand Representative Johannesburg
Key Account Manager Johannesburg

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

Birdwatching at The Loeries Episode 3: The Energy Episode

Birdwatching at The Loeries Episode 2: The Emotion Episode

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SAVincent Maher

Daliwonga named Diesel South Africa brand ambassador

Reflecting on Mental Health Awareness Month at Wavemaker South Africa

Reflecting on Mental Health Awareness Month at Wavemaker South AfricaWavemaker

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine changeSharleen James, Association for Communication and Advertising

Mesh makes it easy to invest in the BRNDZ you know

Mesh makes it easy to invest in the BRNDZ you knowMesh Trade

Daliwonga named Diesel South Africa brand ambassador

7 hours

Reflecting on Mental Health Awareness Month at Wavemaker South Africa

Reflecting on Mental Health Awareness Month at Wavemaker South Africa

7 hours

More news

Brand Africa | South Africa's Best Brands: Bathu and MTN top the rankings

6 Mar 2023

Image supplied. The IAB SA Bookmark Awards’ jury chairs have been announced

#Bookmarks2023: The IAB SA Bookmark Awards' 2023 jury chairs announced

3 Mar 2023

Modern marketing dilemmas: How should your brand react when prices are going up?

Mary Kyriakidi, Kantar 28 Feb 2023

Social media: The channel to build and maintain customer brand loyalty

Frik van der Westhuizen 27 Feb 2023

Sewela Sebola. Source: Supplied.

#BehindtheBrandManager: Sewela Sebola, marketing manager for 5FM and Good Hope FM

Karabo Ledwaba 27 Feb 2023

Source © City A.M. WPP has released its full year and Q4 financial results showing a positive outlook for the industry

WPP 2022 results show positive outlook for the industry

24 Feb 2023

What's the big deal with culture?

Tanya Pato 23 Feb 2023

Source © Adobo Magazine Moving Walls and Dentsu Africa have formed a partnership to launch a full-stack Out of Home (OOH) advertising technology platform across multiple markets in the continent

OOH and DOOH solution for Africa launches

20 Feb 2023

Bathweels can be watched on Cartoonito. Source: Supplied.

Boomerang Africa rebrands to Cartoonito Africa

17 Feb 2023

Nthabiseng Mogane. Source: Supplied.

#BehindtheSelfie: Nthabiseng Mogane, senior brand manager at Bridgestone SA

Karabo Ledwaba 16 Feb 2023

Strategic design can help your brand overcome stagnation

Brett Lindsay 14 Feb 2023

Good Hope FM reveals new logo and tagline

13 Feb 2023

Is consumer backlash affecting ad creativity?

Sid Peimer 13 Feb 2023

#SuperBowl2023: Here is what a $7m ad looks like

10 Feb 2023

The diversity and inclusion benefits of correct name pronunciation in the workplace

The diversity and inclusion benefits of correct name pronunciation in the workplace

Rocketseed 8 Feb 2023

Image supplied. Koo Govender is the first female CEO at Publicis Groupe Africa

Koo Govender: PGA's first female CEO

7 Feb 2023

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

TBWA\SA boasts a successful data and insights internship programme

TBWA\SA boasts a successful data and insights internship programme

TBWA 7 Feb 2023

How branding can grow your business

How branding can grow your business

Broad Media 7 Feb 2023

Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa

Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa

6 Feb 2023

South African Tourism wants to sponsor football club Tottenham Hotspur - is it a good idea?

Brendon Knott 6 Feb 2023

Burberry brands South African meadow with signature check pattern

Burberry brands South African meadow with signature check pattern

3 Feb 2023

5 tips to nail your media interview

Ayanda Siswana and Allison MacDonald 3 Feb 2023

Pearson South Africa rebrands to Maskew Miller Learning

Pearson South Africa rebrands to Maskew Miller Learning

2 Feb 2023

Adidas launches 'Sportswear' - its first new label in 50 years

Adidas launches 'Sportswear' - its first new label in 50 years

2 Feb 2023

4 African banks in Brand Finance's top 10 strongest banking brands rankings

1 Feb 2023

Source: Cape Talk (BMW billboard posted on Twitter @Dimpho_Mokwala) https://www.capetalk.co.za/ Cape Talk]]

Brands: Check your cultural, diversity and inclusive blind spots

Khangelani Dziba 1 Feb 2023

Ann Nurock, the Africa partner of Relationship Audits and Management, examines what brands need to do in 2023 to stick in the memories of consumers

#BizTrends2023: Memories not clicks, the impact of 'short termism'

Ann Nurock 31 Jan 2023

Gamification and marketing can be a match made in heaven, if you play your cards right says Charné Munien, strategy director at VMLY&R

#BizTrends2023: Gamification and marketing - a match made in heaven?

Charné Munien 31 Jan 2023

Purpose marketing should be more than a money-making scheme

Laurent Marty 30 Jan 2023

More news

Image supplied. The IAB SA Bookmark Awards’ jury chairs have been announced

#Bookmarks2023: The IAB SA Bookmark Awards' 2023 jury chairs announced

3 Mar 2023

Modern marketing dilemmas: How should your brand react when prices are going up?

Mary Kyriakidi, Kantar 28 Feb 2023

Social media: The channel to build and maintain customer brand loyalty

Frik van der Westhuizen 27 Feb 2023

Sewela Sebola. Source: Supplied.

#BehindtheBrandManager: Sewela Sebola, marketing manager for 5FM and Good Hope FM

Karabo Ledwaba 27 Feb 2023

Source © City A.M. WPP has released its full year and Q4 financial results showing a positive outlook for the industry

WPP 2022 results show positive outlook for the industry

24 Feb 2023

What's the big deal with culture?

Tanya Pato 23 Feb 2023

Source © Adobo Magazine Moving Walls and Dentsu Africa have formed a partnership to launch a full-stack Out of Home (OOH) advertising technology platform across multiple markets in the continent

OOH and DOOH solution for Africa launches

20 Feb 2023

Bathweels can be watched on Cartoonito. Source: Supplied.

Boomerang Africa rebrands to Cartoonito Africa

17 Feb 2023

Nthabiseng Mogane. Source: Supplied.

#BehindtheSelfie: Nthabiseng Mogane, senior brand manager at Bridgestone SA

Karabo Ledwaba 16 Feb 2023

Strategic design can help your brand overcome stagnation

Brett Lindsay 14 Feb 2023

Good Hope FM reveals new logo and tagline

13 Feb 2023

Is consumer backlash affecting ad creativity?

Sid Peimer 13 Feb 2023

#SuperBowl2023: Here is what a $7m ad looks like

10 Feb 2023

The diversity and inclusion benefits of correct name pronunciation in the workplace

The diversity and inclusion benefits of correct name pronunciation in the workplace

Rocketseed 8 Feb 2023

Image supplied. Koo Govender is the first female CEO at Publicis Groupe Africa

Koo Govender: PGA's first female CEO

7 Feb 2023

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

TBWA\SA boasts a successful data and insights internship programme

TBWA\SA boasts a successful data and insights internship programme

TBWA 7 Feb 2023

How branding can grow your business

How branding can grow your business

Broad Media 7 Feb 2023

Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa

Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa

6 Feb 2023

South African Tourism wants to sponsor football club Tottenham Hotspur - is it a good idea?

Brendon Knott 6 Feb 2023

Burberry brands South African meadow with signature check pattern

Burberry brands South African meadow with signature check pattern

3 Feb 2023

5 tips to nail your media interview

Ayanda Siswana and Allison MacDonald 3 Feb 2023

Pearson South Africa rebrands to Maskew Miller Learning

Pearson South Africa rebrands to Maskew Miller Learning

2 Feb 2023

Adidas launches 'Sportswear' - its first new label in 50 years

Adidas launches 'Sportswear' - its first new label in 50 years

2 Feb 2023

4 African banks in Brand Finance's top 10 strongest banking brands rankings

1 Feb 2023

Source: Cape Talk (BMW billboard posted on Twitter @Dimpho_Mokwala) https://www.capetalk.co.za/ Cape Talk]]

Brands: Check your cultural, diversity and inclusive blind spots

Khangelani Dziba 1 Feb 2023

Ann Nurock, the Africa partner of Relationship Audits and Management, examines what brands need to do in 2023 to stick in the memories of consumers

#BizTrends2023: Memories not clicks, the impact of 'short termism'

Ann Nurock 31 Jan 2023

Gamification and marketing can be a match made in heaven, if you play your cards right says Charné Munien, strategy director at VMLY&R

#BizTrends2023: Gamification and marketing - a match made in heaven?

Charné Munien 31 Jan 2023

Purpose marketing should be more than a money-making scheme

Laurent Marty 30 Jan 2023

Report: How brands can create a meaningful future

25 Jan 2023

Regine le Roux, MD of Reputation Matters says the creative industry needs to look inward, and foster one of its most important stakeholder groups, its employees

#BizTrends2023: What about the shoemaker's children?

Regine le Roux 25 Jan 2023

Image supplied. Cifft Circuit, the competition for tourism ads, promotional and social media videos, is open for entries until 31 January

Cifft Circuit, the global competition for tourism videos entries open

24 Jan 2023

Is brand activism just a case of 'make them cry, make them buy'?

Dashni Vilakazi 24 Jan 2023

Warc releases IPA Effectiveness Awards insight report

Warc releases IPA Effectiveness Awards insight report

24 Jan 2023

Image supplied. Vikas Mehta, chief executive officer, Ogilvy Africa would like to see more great award-wininng work come from Africa

Africa needs to do campaigns like Lesso Lessons again and again

Danette Breitenbach 23 Jan 2023

Brand Finance's Global 500 2023 names Amazon the world's most valuable brand

Danette Breitenbach 20 Jan 2023

Four brands won while nine got commendations. Source: Supplied.

All the 2022 Immortal Awards winners!

18 Jan 2023

One Club Global Creative Rankings announced

One Club Global Creative Rankings announced

18 Jan 2023

Dr Carla Enslin is Head of Postgraduate Studies & Research at The Independent Institute of Education’s Vega School

#BizTrends2023: Embracing the messiness of brand in 2023

Dr Carla Enslin 18 Jan 2023

Source: Supplied. Regional managing director, southern Africa and Palops at Network International, Chris Wood, and Brendon Williamson, managing director at Payfast.

South Africa's biggest e-commerce players rebrand under PayFast

Katja Hamilton 17 Jan 2023

Let's do Biz