The One Club of Creativity Content Feature

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AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

Lufuno Mavhungu

Promise Agency's Lufuno Mavhungu named juror for The One Club's Young Guns competition

Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings

Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

20 May 2024

Source: © Branding Asia South Africa won five Silver Pencils, one Bronze Pencil and 15 Merits from The One Show 2024

SA leads The One Show regional tally, with Ogilvy heading up the winners

17 May 2024

More news

The One Club names three South Africans to ADC 99th Annual Awards jury

The One Club names three South Africans to ADC 99th Annual Awards jury

11 Dec 2019

The One Show 2020 jury announced, including four creative leaders from SA

The One Show 2020 jury announced, including four creative leaders from SA

3 Dec 2019

Right The Ratio Summit launched by The One Club

Right The Ratio Summit launched by The One Club

26 Nov 2019

Joyce N. Ho (left) and Kenta Shinohara. photo credit: Margarita Corporan.

#YoungGuns17: Two winners receive special recognition

22 Nov 2019

SA creatives Moe Kekana, Ksenija Strydom-Micic added to One Screen jury

SA creatives Moe Kekana, Ksenija Strydom-Micic added to One Screen jury

15 Nov 2019

South African, Lauren van Aswegen is currently freelancing as an ACD/art director in New York.

SA's Lauren van Aswegen revealed as a 2019 Next Creative Leaders winner

8 Nov 2019

Image credit: One Club for Creativity.

Meet the 28 Young Guns 17 winners

5 Nov 2019

Image supplied.

One Club reveals ADC 99th Annual Awards jury chairs

8 Oct 2019

Sergio Fernandez de Cordova, chairperson of the Summit and PVBLIC Foundation, and Kevin Swanepoel, The One Club CEO.

The One Club announces Sustainable Development Pencil at SDG Media Summit 2019

23 Sep 2019

Meet the Young Guns 17 finalists

17 Sep 2019

Kasia Karolak has been appointed The One Club's new gender equality program manager. Image supplied.

The One Club appoints a gender equality program manager

12 Aug 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

SA's Jenny Ehlers and Sbu Sitole named to Next Creative Leaders 2019 global jury

SA's Jenny Ehlers and Sbu Sitole named to Next Creative Leaders 2019 global jury

11 Jul 2019

Jury for Global Young Guns 17 announced

Jury for Global Young Guns 17 announced

20 Jun 2019

Xolisa Dyeshana, chief creative officer of Joe Public United, presenting on the first night of the The One Club for Creativity's One Show Awards.

#AfricaMonth: Embrace our story, bring South Africa and our continent to the world

Leigh Andrews 31 May 2019

Image supplied.

Entries open for Global Young Guns 17

17 May 2019

A screen grab from Nike's ad, featuring Caster Semenya.

#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Leigh Andrews 13 May 2019

#OneShow2019: Double diversity, diversity of skill and diversity of self

#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock 13 May 2019

#OneShow2019: All the SA winners!

#OneShow2019: All the SA winners!

11 May 2019

Scenes from the overall Best in Show (Dream Crazy) as well as SA's Pencil-winning work from the final night of #OneShow2019 (Breaking Ballet and Return to Chapman's Peak).

#OneShow2019: Final night's results!

11 May 2019

#OneShow2019: Put people at the centre, appreciate creativity and innovate

#OneShow2019: Put people at the centre, appreciate creativity and innovate

Ann Nurock 10 May 2019

Scenes from SA's Pencil-winning work from the first night of #OneShow2019.

#OneShow2019: First night results!

9 May 2019

#OneShow2019: Tackling diversity, ageism and paying for creative ideas

#OneShow2019: Tackling diversity, ageism and paying for creative ideas

Ann Nurock 7 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.

#OneShow2019: All the ADC 2019 winners!

7 May 2019

Deeb in Mumbai with Kevin Swanepoel, CEO of the One Club for Creativity, during the One Club for Creativity's India Bootcamp 2018.

#OneShow2019: Jonathan Deeb's 'social influencer marketing' judging panel insights

Leigh Andrews 3 May 2019

David Tshabalala and Sarah Waiswa. Photo credit for Waiswa: Osborne Macharia.

#OneShow2019: David Tshabalala and Sarah Waiswa's online judging panel insights

Leigh Andrews 2 May 2019

Ehlers with the rest of the One Club for Creativity's ADC Awards' Interactive panel.

#OneShow2019: Jenny Ehlers' interactive and integrated judging panel insights

Leigh Andrews 30 Apr 2019

The only pic of Khoury at this year's One Show judging in the Dominican Republic, with other members of his jury.

#OneShow2019: Pete Khoury's integrated, experiential and immersive judging panel insights

Leigh Andrews 29 Apr 2019

#OneShow2019: What does it mean to win a One Show Pencil?

#OneShow2019: What does it mean to win a One Show Pencil?

26 Apr 2019

#OneShow2019: What to expect from Creative Week in New York

#OneShow2019: What to expect from Creative Week in New York

25 Apr 2019

More news

The One Club names three South Africans to ADC 99th Annual Awards jury

The One Club names three South Africans to ADC 99th Annual Awards jury

11 Dec 2019

The One Show 2020 jury announced, including four creative leaders from SA

The One Show 2020 jury announced, including four creative leaders from SA

3 Dec 2019

Right The Ratio Summit launched by The One Club

Right The Ratio Summit launched by The One Club

26 Nov 2019

Joyce N. Ho (left) and Kenta Shinohara. photo credit: Margarita Corporan.

#YoungGuns17: Two winners receive special recognition

22 Nov 2019

SA creatives Moe Kekana, Ksenija Strydom-Micic added to One Screen jury

SA creatives Moe Kekana, Ksenija Strydom-Micic added to One Screen jury

15 Nov 2019

South African, Lauren van Aswegen is currently freelancing as an ACD/art director in New York.

SA's Lauren van Aswegen revealed as a 2019 Next Creative Leaders winner

8 Nov 2019

Image credit: One Club for Creativity.

Meet the 28 Young Guns 17 winners

5 Nov 2019

Image supplied.

One Club reveals ADC 99th Annual Awards jury chairs

8 Oct 2019

Sergio Fernandez de Cordova, chairperson of the Summit and PVBLIC Foundation, and Kevin Swanepoel, The One Club CEO.

The One Club announces Sustainable Development Pencil at SDG Media Summit 2019

23 Sep 2019

Meet the Young Guns 17 finalists

17 Sep 2019

Kasia Karolak has been appointed The One Club's new gender equality program manager. Image supplied.

The One Club appoints a gender equality program manager

12 Aug 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

SA's Jenny Ehlers and Sbu Sitole named to Next Creative Leaders 2019 global jury

SA's Jenny Ehlers and Sbu Sitole named to Next Creative Leaders 2019 global jury

11 Jul 2019

Jury for Global Young Guns 17 announced

Jury for Global Young Guns 17 announced

20 Jun 2019

Xolisa Dyeshana, chief creative officer of Joe Public United, presenting on the first night of the The One Club for Creativity's One Show Awards.

#AfricaMonth: Embrace our story, bring South Africa and our continent to the world

Leigh Andrews 31 May 2019

Image supplied.

Entries open for Global Young Guns 17

17 May 2019

A screen grab from Nike's ad, featuring Caster Semenya.

#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Leigh Andrews 13 May 2019

#OneShow2019: Double diversity, diversity of skill and diversity of self

#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock 13 May 2019

#OneShow2019: All the SA winners!

#OneShow2019: All the SA winners!

11 May 2019

Scenes from the overall Best in Show (Dream Crazy) as well as SA's Pencil-winning work from the final night of #OneShow2019 (Breaking Ballet and Return to Chapman's Peak).

#OneShow2019: Final night's results!

11 May 2019

#OneShow2019: Put people at the centre, appreciate creativity and innovate

#OneShow2019: Put people at the centre, appreciate creativity and innovate

Ann Nurock 10 May 2019

Scenes from SA's Pencil-winning work from the first night of #OneShow2019.

#OneShow2019: First night results!

9 May 2019

#OneShow2019: Tackling diversity, ageism and paying for creative ideas

#OneShow2019: Tackling diversity, ageism and paying for creative ideas

Ann Nurock 7 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.

#OneShow2019: All the ADC 2019 winners!

7 May 2019

Deeb in Mumbai with Kevin Swanepoel, CEO of the One Club for Creativity, during the One Club for Creativity's India Bootcamp 2018.

#OneShow2019: Jonathan Deeb's 'social influencer marketing' judging panel insights

Leigh Andrews 3 May 2019

David Tshabalala and Sarah Waiswa. Photo credit for Waiswa: Osborne Macharia.

#OneShow2019: David Tshabalala and Sarah Waiswa's online judging panel insights

Leigh Andrews 2 May 2019

Ehlers with the rest of the One Club for Creativity's ADC Awards' Interactive panel.

#OneShow2019: Jenny Ehlers' interactive and integrated judging panel insights

Leigh Andrews 30 Apr 2019

The only pic of Khoury at this year's One Show judging in the Dominican Republic, with other members of his jury.

#OneShow2019: Pete Khoury's integrated, experiential and immersive judging panel insights

Leigh Andrews 29 Apr 2019

#OneShow2019: What does it mean to win a One Show Pencil?

#OneShow2019: What does it mean to win a One Show Pencil?

26 Apr 2019

#OneShow2019: What to expect from Creative Week in New York

#OneShow2019: What to expect from Creative Week in New York

25 Apr 2019

#OneShow2019: All the SA finalists!

#OneShow2019: All the SA finalists!

11 Apr 2019

#OneShow2019: Matthias Storath's judging pick of the day

#OneShow2019: Matthias Storath's judging pick of the day

8 Apr 2019

One SA finalist for One Club's ADC

One SA finalist for One Club's ADC

5 Apr 2019

#OneShow2019: David Rolfe's judging pick of the day

#OneShow2019: David Rolfe's judging pick of the day

5 Apr 2019

#OneShow2019: Jenny Ehlers's judging pick of the day

#OneShow2019: Jenny Ehlers's judging pick of the day

4 Apr 2019

#OneShow2019: Joaquin Cubria's pick of the day

#OneShow2019: Joaquin Cubria's pick of the day

3 Apr 2019

#OneShow2019: Joe Hutchinson judging pick of the day

#OneShow2019: Joe Hutchinson judging pick of the day

2 Apr 2019

#OneShow2019: Kelly Woh's judging pick of the day

#OneShow2019: Kelly Woh's judging pick of the day

1 Apr 2019

#OneShow2019: Anthony Chelvanathan's judging pick of the day

#OneShow2019: Anthony Chelvanathan's judging pick of the day

29 Mar 2019

#OneShow2019: Carolyn Davis's judging pick of the day

#OneShow2019: Carolyn Davis's judging pick of the day

28 Mar 2019

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