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Tractor Outdoor introduces OOH brand lift attribution measurement in SATractor Outdoor

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

Image supplied. Three top-performing titles, Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 have seen average weekly cinema attendances more than double

Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 sees surge in cinema attendance

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

2 days

Image supplied. Three top-performing titles, Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 have seen average weekly cinema attendances more than double

Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 sees surge in cinema attendance

3 days

Brands maximise DOOH domination as Springboks land at OR Tambo

Brands maximise DOOH domination as Springboks land at OR Tambo

Provantage 27 Nov 2023

Pioneering sustainability: Provantage goes green

Pioneering sustainability: Provantage goes green

Provantage 22 Nov 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Provantage 21 Nov 2023

Source: Luum Awards For the first time, an African agency, Nigeria's X3M Idea, has been named Independent Agency of the Year at the Luum Awards

Nigeria's X3M Ideas wins Luum Awards Independent Agency of the Year - a first for Africa

9 Nov 2023

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing

E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Introducing Signarama's new franchise model - affordable and innovative!

Introducing Signarama's new franchise model - affordable and innovative!

Signarama 7 Nov 2023

Bulldog Gin unveils new #BeginBold billboards with Lady Du

Bulldog Gin unveils new #BeginBold billboards with Lady Du

3 Nov 2023

D&AD Awards 2024 open with new categories

2 Nov 2023

IRT Media retains media rights to MyCiTi network for 11th year

IRT Media retains media rights to MyCiTi network for 11th year

Provantage 2 Nov 2023

Source: © Airport Ads The World Out of Home Organization has announced its first in-person Africa Forum will take place from 11 to 13 March 2024 in Cape Town

World Out of Home Organization announces first in-person Africa Forum

31 Oct 2023

Imag supplied from The Disney Plane reveal, captured by Mpho Ramathikithi, ZCMC Media. Disney’s biggest festive retail campaign in South Africa, May Your Wishes Come True has kicked off with a co-branded celebratory aircraft livery on Lift featuring some of the most iconic and memorable characters from Disney, Marvel and Star Wars

Disney's biggest retail campaign "Lift's" into the sky

23 Oct 2023

Image credit: Aidan Tobias

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

Tractor Outdoor 19 Oct 2023

Source: Communicate Leo Burnett, Dubai's The Homecoming campaign, a Finalist in Corporate Purpose/Social Responsibility, won a further Silver and Bronze

UAE agencies collect more metal as LIA announces final categories

Danette Breitenbach 18 Oct 2023

Spar takes over OR Tambo International Airport with branded escalators

Spar takes over OR Tambo International Airport with branded escalators

The Iconic Group 17 Oct 2023

Image supplied. Impact BBDO Dubai and Wunderman Thompson Riyadh, Saudi Arabia have been awarded at the London International Awards

Impact BBDO Dubai wins gold at LIA

12 Oct 2023

Source: © Campaign ME Edelman has appointed Marie-Claire Maalouf as Chief Creative Officer for UAE and KSA

Marie-Claire Maalouf appointed chief creative officer for Edelman UAE and KSA

11 Oct 2023

Who said static can't be flexible?

Who said static can't be flexible?

Mamela Media 11 Oct 2023

Source: Gallo Images Ogilvy won a total of 16 Loeries at the 45 Loeries

#Loeries2023: 232 Loeries awarded

Danette Breitenbach 9 Oct 2023

Source: Gallo Images Ogilvy SA won one of three Grand Prix at the Loeries last night

#Loeries2023: First 3 Grand Prix awarded

6 Oct 2023

The ARB ruled that children should not be exposed to the ad. Source: Supplied.

ARB says Fear F*kol billboard must be changed or taken down

Karabo Ledwaba 5 Oct 2023

Primedia Outdoor launches a new era of commuter advertising

Primedia Outdoor launches a new era of commuter advertising

Primedia Outdoor 5 Oct 2023

Tractor expands KZN portfolio with new gateway site

Tractor expands KZN portfolio with new gateway site

Tractor Outdoor 4 Oct 2023

International jury president for the digital category, Shannon Washington during Day 1 of the 2023 Loerie Awards judging at City Hall

#Loeries2023: It's Loeries Creative Week!

3 Oct 2023

Birdwatching at the Loeries: E1 State of the Nation

Birdwatching at the Loeries: E1 State of the Nation

3 Oct 2023

#Loeries2023: Tune in to the official Loeries podcast with VMLY&R and Bizcommunity

#Loeries2023: Tune in to the official Loeries podcast with VMLY&R and Bizcommunity

2 Oct 2023

Image supplied. The launch of The One Show 2024 comes with some notable changes

The One Show 2023 launches with ranking changes

28 Sep 2023

The power of 1st party data in omnichannel strategy and measurement

The power of 1st party data in omnichannel strategy and measurement

Sharne Daniels, Vicinity Media 28 Sep 2023

Billboards give digital wings

Billboards give digital wings

Mamela Media 22 Sep 2023

(Image: Danette Breitenbach) The Effie SA Awards have been announced

Ogilvy South Africa and KFC South Africa crowned Grand Effie Winner

16 Sep 2023

Ali Rez on how to win a Loeries Grand Prix

Ali Rez on how to win a Loeries Grand Prix

Danette Breitenbach 15 Sep 2023

More news

Pioneering sustainability: Provantage goes green

Pioneering sustainability: Provantage goes green

Provantage 22 Nov 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Provantage 21 Nov 2023

Source: Luum Awards For the first time, an African agency, Nigeria's X3M Idea, has been named Independent Agency of the Year at the Luum Awards

Nigeria's X3M Ideas wins Luum Awards Independent Agency of the Year - a first for Africa

9 Nov 2023

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing

E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Introducing Signarama's new franchise model - affordable and innovative!

Introducing Signarama's new franchise model - affordable and innovative!

Signarama 7 Nov 2023

Bulldog Gin unveils new #BeginBold billboards with Lady Du

Bulldog Gin unveils new #BeginBold billboards with Lady Du

3 Nov 2023

D&AD Awards 2024 open with new categories

2 Nov 2023

IRT Media retains media rights to MyCiTi network for 11th year

IRT Media retains media rights to MyCiTi network for 11th year

Provantage 2 Nov 2023

Source: © Airport Ads The World Out of Home Organization has announced its first in-person Africa Forum will take place from 11 to 13 March 2024 in Cape Town

World Out of Home Organization announces first in-person Africa Forum

31 Oct 2023

Imag supplied from The Disney Plane reveal, captured by Mpho Ramathikithi, ZCMC Media. Disney’s biggest festive retail campaign in South Africa, May Your Wishes Come True has kicked off with a co-branded celebratory aircraft livery on Lift featuring some of the most iconic and memorable characters from Disney, Marvel and Star Wars

Disney's biggest retail campaign "Lift's" into the sky

23 Oct 2023

Image credit: Aidan Tobias

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

Tractor Outdoor 19 Oct 2023

Source: Communicate Leo Burnett, Dubai's The Homecoming campaign, a Finalist in Corporate Purpose/Social Responsibility, won a further Silver and Bronze

UAE agencies collect more metal as LIA announces final categories

Danette Breitenbach 18 Oct 2023

Spar takes over OR Tambo International Airport with branded escalators

Spar takes over OR Tambo International Airport with branded escalators

The Iconic Group 17 Oct 2023

Image supplied. Impact BBDO Dubai and Wunderman Thompson Riyadh, Saudi Arabia have been awarded at the London International Awards

Impact BBDO Dubai wins gold at LIA

12 Oct 2023

Source: © Campaign ME Edelman has appointed Marie-Claire Maalouf as Chief Creative Officer for UAE and KSA

Marie-Claire Maalouf appointed chief creative officer for Edelman UAE and KSA

11 Oct 2023

Who said static can't be flexible?

Who said static can't be flexible?

Mamela Media 11 Oct 2023

Source: Gallo Images Ogilvy won a total of 16 Loeries at the 45 Loeries

#Loeries2023: 232 Loeries awarded

Danette Breitenbach 9 Oct 2023

Source: Gallo Images Ogilvy SA won one of three Grand Prix at the Loeries last night

#Loeries2023: First 3 Grand Prix awarded

6 Oct 2023

The ARB ruled that children should not be exposed to the ad. Source: Supplied.

ARB says Fear F*kol billboard must be changed or taken down

Karabo Ledwaba 5 Oct 2023

Primedia Outdoor launches a new era of commuter advertising

Primedia Outdoor launches a new era of commuter advertising

Primedia Outdoor 5 Oct 2023

Tractor expands KZN portfolio with new gateway site

Tractor expands KZN portfolio with new gateway site

Tractor Outdoor 4 Oct 2023

International jury president for the digital category, Shannon Washington during Day 1 of the 2023 Loerie Awards judging at City Hall

#Loeries2023: It's Loeries Creative Week!

3 Oct 2023

Birdwatching at the Loeries: E1 State of the Nation

Birdwatching at the Loeries: E1 State of the Nation

3 Oct 2023

#Loeries2023: Tune in to the official Loeries podcast with VMLY&R and Bizcommunity

#Loeries2023: Tune in to the official Loeries podcast with VMLY&R and Bizcommunity

2 Oct 2023

Image supplied. The launch of The One Show 2024 comes with some notable changes

The One Show 2023 launches with ranking changes

28 Sep 2023

The power of 1st party data in omnichannel strategy and measurement

The power of 1st party data in omnichannel strategy and measurement

Sharne Daniels, Vicinity Media 28 Sep 2023

Billboards give digital wings

Billboards give digital wings

Mamela Media 22 Sep 2023

(Image: Danette Breitenbach) The Effie SA Awards have been announced

Ogilvy South Africa and KFC South Africa crowned Grand Effie Winner

16 Sep 2023

Ali Rez on how to win a Loeries Grand Prix

Ali Rez on how to win a Loeries Grand Prix

Danette Breitenbach 15 Sep 2023

(Image: Danette Bretienbach). Winners of the Most Awards

#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

Source: © WPP WPP's chief operating officer, Andrew Scott, has been appointed as an executive director to the Board of WPP

WPP appoints chief operating officer, Andrew Scott, to Board

12 Sep 2023

Airport Ads launches The Atrium - 160sqm of large-format digital - at OR Tambo

Airport Ads launches The Atrium - 160sqm of large-format digital - at OR Tambo

Provantage 7 Sep 2023

Outdoor Network completes rollout of backup power for its Always On OOH advertising solution

Outdoor Network completes rollout of backup power for its Always On OOH advertising solution

Provantage 1 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Showing value in a goldfish economy

Showing value in a goldfish economy

Ruchelle Mouton, Tractor Outdoor 25 Aug 2023

Is out of home in your digital strategy?

Is out of home in your digital strategy?

Andre Steenekamp, Mark1 24 Aug 2023

Iraqi man arrested for broadcasting pornography on major advertising screen

22 Aug 2023

Image supplied. Mohlalefi Lentsoane, executive creative director of M&C Saatchi Abel; Makosha Maja-Rasethaba, chief diversity officer of the M&C Saatchi Group SA, and head of strategy in Johannesburg; Masego Motsogi, incoming managing director of M&C Saatchi Abel Johannesburg; and Neo Mashigo, chief creative officer of M&C Saatchi Group SA

EXCLUSIVE: Masego Motsogi to lead M&C Saatchi Abel Johannesburg

18 Aug 2023

The 5 keys to stokvel advertising success

The 5 keys to stokvel advertising success

MegaVision Media 8 Aug 2023

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Mali Motsumi-Garrido, Tractor Outdoor 25 Jul 2023