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×![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750108.png)
How to build meaningful iconic brands that are connected to cultureYasmin Kathoria and Lerato Kgatla, Kantar
![Image supplied. Image source: ©ididthat.co Carl Willoughby, chief creative officer TBWA \ Hunt Lascaris and the chairperson of the Creative Circle says we know we as a country can do so much better](https://biz-file.com/c/2406/741910-208x117.jpg?8)
#Cannes2024: The new standard
Carl Willoughby 24 Jun 2024
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![Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.](https://biz-file.com/c/2406/741835-208x117.jpg?2)
![Source: © Brand Innovators SA collected 20 Lions at Cannes Lions 2024](https://biz-file.com/c/2406/741832-208x117.png?1)
![Robot Boii is the face of the new campaign. Source: Supplied.](https://biz-file.com/c/2406/741833-208x117.jpg?3)
![Publicis Groupe’s Le Cubs Programme creates real career opportunities for youth throughout Africa](https://biz-file.com/c/2406/741988.png)
![Emerging Marketing Talent Contest - Call for participation. Apply now!](https://biz-file.com/c/2406/741959.png)
![The last awards were awarded at Cannes on Friday, 21 June](https://biz-file.com/c/2406/741820-208x117.png?2)
![Day 3 winners from Cannes Lions 2024](https://biz-file.com/c/2406/741674-208x117.jpg?2)
![(Image supplied) Just as in 2023, the City of Cape Town has decreed some of the artwork of the Sex Expo’s Out of Home (OOH) advertising campaign too risqué](https://biz-file.com/c/2406/741610-208x117.jpg?2)
![Publicis Groupe’s Le Cubs programme graduates share their experiences](https://biz-file.com/c/2406/741521.png)
![Source:](https://biz-file.com/c/2406/741510-208x117.jpg?3)
![Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands](https://biz-file.com/c/2406/741358-208x117.png?2)
![Captivating Gen Z: The power of experiential marketing](https://biz-file.com/c/2406/741549.jpg)
![Where South African companies spend their marketing budgets - 2024 Report](https://biz-file.com/c/2406/741532.jpg)
![Source: © SA Music News TBWA\Hunt\Lascaris’ Stronger campaign for brand The Riky Rick Foundation has been awarded a Silver Lions](https://biz-file.com/c/2406/741450-208x117.png?1)
![Clementine Mojapelo](https://biz-file.com/c/2406/741297-208x117.jpg?3)
![Source: © LLLLITL More Grand Prix and Gold winners have been announced by CannesLions](https://biz-file.com/c/2406/741252-208x117.jpg?2)
![The world’s most chosen brands](https://biz-file.com/c/2406/741362.png)
The world’s most chosen brands
Kantar 19 Jun 2024
![New Media report unveils trends shaping video marketing in SA](https://biz-file.com/c/2406/741283-208x117.png?3)
![Source: © Adworld Ireland More Cannes Lions 2024 Bronze and Silver winners have been announced.](https://biz-file.com/c/2406/741231-208x117.jpg?2)
![Day one of Cannes Lions has seen a record number of creatives. Seen here is musician John Legend and his model wife Chrissy Teigen. Source: Carl Willoughby.](https://biz-file.com/c/2406/741126-208x117.jpg?3)
![Image source:](https://biz-file.com/c/2406/741165-208x117.jpg?2)
![Source: © Techsoulogy Ogilvy and Halo have been named in the Cannes Lions 2024 Film shortlist](https://biz-file.com/c/2406/741114-208x117.png?2)
![Source: © The Caples Awards The Lions Health Grand Prix for Good has been awarded to Impact BBDO, Dubai, UAE for Child Wedding Cards for its client, UN Women](https://biz-file.com/c/2406/741088-208x117.jpg?1)
![(Image supplied) After its successful 2023 launch, The Loudest Roar, a space for young talents to test instincts, develop perspectives, and learn from industry veterans by voting for their Cannes favourites, is back](https://biz-file.com/c/2406/741065-208x117.png?1)
![Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)](https://biz-file.com/c/2406/741062-208x117.jpg?1)
![Source: © Adworld Ireland The first Silver and Bronze Lions have been announced at the Cannes Lions 2024. The Gold winners will be announced this evening, 17 June](https://biz-file.com/c/2406/741066-208x117.jpg?2)
![Source: © ESG News Cannes Lions has released its next shortlists, with a second entry shortlisted for The Vluit Project by Promise Agency](https://biz-file.com/c/2406/741064-208x117.jpg?1)
More news
![The last awards were awarded at Cannes on Friday, 21 June](https://biz-file.com/c/2406/741820-208x117.png?2)
![Day 3 winners from Cannes Lions 2024](https://biz-file.com/c/2406/741674-208x117.jpg?2)
![(Image supplied) Just as in 2023, the City of Cape Town has decreed some of the artwork of the Sex Expo’s Out of Home (OOH) advertising campaign too risqué](https://biz-file.com/c/2406/741610-208x117.jpg?2)
![Publicis Groupe’s Le Cubs programme graduates share their experiences](https://biz-file.com/c/2406/741521.png)
![Source:](https://biz-file.com/c/2406/741510-208x117.jpg?3)
![Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands](https://biz-file.com/c/2406/741358-208x117.png?2)
![Captivating Gen Z: The power of experiential marketing](https://biz-file.com/c/2406/741549.jpg)
![Where South African companies spend their marketing budgets - 2024 Report](https://biz-file.com/c/2406/741532.jpg)
![Source: © SA Music News TBWA\Hunt\Lascaris’ Stronger campaign for brand The Riky Rick Foundation has been awarded a Silver Lions](https://biz-file.com/c/2406/741450-208x117.png?1)
![Clementine Mojapelo](https://biz-file.com/c/2406/741297-208x117.jpg?3)
![Source: © LLLLITL More Grand Prix and Gold winners have been announced by CannesLions](https://biz-file.com/c/2406/741252-208x117.jpg?2)
![The world’s most chosen brands](https://biz-file.com/c/2406/741362.png)
The world’s most chosen brands
Kantar 19 Jun 2024
![New Media report unveils trends shaping video marketing in SA](https://biz-file.com/c/2406/741283-208x117.png?3)
![Source: © Adworld Ireland More Cannes Lions 2024 Bronze and Silver winners have been announced.](https://biz-file.com/c/2406/741231-208x117.jpg?2)
![Day one of Cannes Lions has seen a record number of creatives. Seen here is musician John Legend and his model wife Chrissy Teigen. Source: Carl Willoughby.](https://biz-file.com/c/2406/741126-208x117.jpg?3)
![Image source:](https://biz-file.com/c/2406/741165-208x117.jpg?2)
![Source: © Techsoulogy Ogilvy and Halo have been named in the Cannes Lions 2024 Film shortlist](https://biz-file.com/c/2406/741114-208x117.png?2)
![Source: © The Caples Awards The Lions Health Grand Prix for Good has been awarded to Impact BBDO, Dubai, UAE for Child Wedding Cards for its client, UN Women](https://biz-file.com/c/2406/741088-208x117.jpg?1)
![(Image supplied) After its successful 2023 launch, The Loudest Roar, a space for young talents to test instincts, develop perspectives, and learn from industry veterans by voting for their Cannes favourites, is back](https://biz-file.com/c/2406/741065-208x117.png?1)
![Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)](https://biz-file.com/c/2406/741062-208x117.jpg?1)
![Source: © Adworld Ireland The first Silver and Bronze Lions have been announced at the Cannes Lions 2024. The Gold winners will be announced this evening, 17 June](https://biz-file.com/c/2406/741066-208x117.jpg?2)
![Source: © ESG News Cannes Lions has released its next shortlists, with a second entry shortlisted for The Vluit Project by Promise Agency](https://biz-file.com/c/2406/741064-208x117.jpg?1)
![Image: Bizcommunity. the recent Cannes Lions’ shortlists feature TBWA\Hunt\Lascaris and Joe Public](https://biz-file.com/c/2406/741063-208x117.jpg?3)
![Source: © MMM online Three South African agencies feature in the shortlists released for the Cannes Lions 2024, with TBWA\ Hunt \ Lascaris leading the way with three campaigns shortlisted](https://biz-file.com/c/2406/741061-208x117.png?4)
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![(Image supplied) Tickets for the Bookmark Awards 2024 ceremony and the Finalists’ Showcase are now available](https://biz-file.com/c/2406/740666-208x117.png?1)
![B2Breakthrough: Leveraging influencers in unconventional marketing spaces](https://biz-file.com/c/2406/740684.jpg)
B2Breakthrough: Leveraging influencers in unconventional marketing spaces
Caroline Hillary, DarkMatter 13 Jun 2024
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