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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

    3 days

    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    3 days

    Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
    Agency Scope: Creative agencies contribute to clients' growth increases in 2023

    10 Apr 2024

    Image supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits
    SpendTrend 2024: Resilient South Africans adapt to challenging economic conditions

      9 Apr 2024

    Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue
    MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

    9 Apr 2024

    Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa
    Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

    5 Apr 2024

    Source: © Breakingpic Radio is in a good place as the latest Radio Audience Measurement (Rams) data shows says the BRC of SA
    Radio thriving in South Africa, says latest Rams data

    4 Apr 2024

    Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies
    Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

    4 Apr 2024

    Call to participate in the IAB South Africa's first influencer marketing survey
    Call to participate in the IAB South Africa's first influencer marketing survey

    3 Apr 2024

    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)
    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

    BMi Research  3 Apr 2024

    Source:
    20 key trends from VML's Tomorrow’s Commerce report

    28 Mar 2024

    Latest Maps data reveals key insights into consumer media habits
    Latest Maps data reveals key insights into consumer media habits

    22 Mar 2024

    Navigating pathways to empowerment
    Navigating pathways to empowerment

    , DNA Brand Architects  19 Mar 2024

    How healthy are the taxpayers of South Africa?
    How healthy are the taxpayers of South Africa?

    BrandMapp  13 Mar 2024

    Understanding consumer mindsets for growth in 2024
    Understanding consumer mindsets for growth in 2024

    Ipsos  7 Mar 2024

    Navigating the service landscape
    Navigating the service landscape

    Brand Influence  4 Mar 2024

    Source:
    How audience data is shaping Canadian journalism

      29 Feb 2024

    A GIS leap forward in the customer journey
    A GIS leap forward in the customer journey

    AfriGIS  28 Feb 2024

    Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
    Agency Scope: Top creative and media agencies according to marketers

    27 Feb 2024

    IAB SA's new white paper: A roadmap for influencer marketing
    IAB SA's new white paper: A roadmap for influencer marketing

    IAB South Africa  21 Feb 2024

    Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA
    The end of third-party cookies: How marketers can adapt and thrive

      20 Feb 2024

    Driving customer-centricity through harmonising insights, strategy, and operational implementation
    Driving customer-centricity through harmonising insights, strategy, and operational implementation

    React Customer Research  20 Feb 2024

    Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI
    2024 Super Bowl delivers record-breaking ROI for sponsor brands

    19 Feb 2024

    Mystery shopping results now delivered in 24 to 48 hours by BMi Research
    Mystery shopping results now delivered in 24 to 48 hours by BMi Research

    BMi Research  15 Feb 2024

    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report
    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report

    KLA  15 Feb 2024

    Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites
    IAB South Africa’s Measurement Dashboard shows that audience numbers have surged across news sites

    15 Feb 2024

    Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed
    Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

    14 Feb 2024

    What are you looking for?
    What are you looking for?

    AfriGIS  14 Feb 2024

    Ogilvy 2024 Social Media Trends
    Ogilvy 2024 Social Media Trends

    Ogilvy South Africa  13 Feb 2024

    HKLM Branding x aaa School of Advertising: A graduate’s success story
    HKLM Branding x aaa School of Advertising: A graduate’s success story

    AAA School of Advertising  12 Feb 2024

    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards
    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

    GeoTerra Image  9 Feb 2024

    Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership
    Betway SA20's viewership surges significantly

    7 Feb 2024

    Show more

    More news

    Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
    Agency Scope: Creative agencies contribute to clients' growth increases in 2023

    10 Apr 2024

    Image supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits
    SpendTrend 2024: Resilient South Africans adapt to challenging economic conditions

     9 Apr 2024

    Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue
    MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

    9 Apr 2024

    Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa
    Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

    5 Apr 2024

    Source: © Breakingpic Radio is in a good place as the latest Radio Audience Measurement (Rams) data shows says the BRC of SA
    Radio thriving in South Africa, says latest Rams data

    4 Apr 2024

    Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies
    Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

    4 Apr 2024

    Call to participate in the IAB South Africa's first influencer marketing survey
    Call to participate in the IAB South Africa's first influencer marketing survey

    3 Apr 2024

    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)
    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

     3 Apr 2024

    Source:
    20 key trends from VML's Tomorrow’s Commerce report

    28 Mar 2024

    Latest Maps data reveals key insights into consumer media habits
    Latest Maps data reveals key insights into consumer media habits

    22 Mar 2024

    Navigating pathways to empowerment
    Navigating pathways to empowerment

    ,  19 Mar 2024

    How healthy are the taxpayers of South Africa?
    How healthy are the taxpayers of South Africa?

     13 Mar 2024

    Understanding consumer mindsets for growth in 2024
    Understanding consumer mindsets for growth in 2024

     7 Mar 2024

    Navigating the service landscape
    Navigating the service landscape

     4 Mar 2024

    Source:
    How audience data is shaping Canadian journalism

     29 Feb 2024

    A GIS leap forward in the customer journey
    A GIS leap forward in the customer journey

     28 Feb 2024

    Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
    Agency Scope: Top creative and media agencies according to marketers

    27 Feb 2024

    IAB SA's new white paper: A roadmap for influencer marketing
    IAB SA's new white paper: A roadmap for influencer marketing

     21 Feb 2024

    Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA
    The end of third-party cookies: How marketers can adapt and thrive

     20 Feb 2024

    Driving customer-centricity through harmonising insights, strategy, and operational implementation
    Driving customer-centricity through harmonising insights, strategy, and operational implementation

    React Customer Research 20 Feb 2024

    Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI
    2024 Super Bowl delivers record-breaking ROI for sponsor brands

    19 Feb 2024

    Mystery shopping results now delivered in 24 to 48 hours by BMi Research
    Mystery shopping results now delivered in 24 to 48 hours by BMi Research

     15 Feb 2024

    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report
    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report

     15 Feb 2024

    Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites
    IAB South Africa’s Measurement Dashboard shows that audience numbers have surged across news sites

    15 Feb 2024

    Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed
    Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

    14 Feb 2024

    What are you looking for?
    What are you looking for?

     14 Feb 2024

    Ogilvy 2024 Social Media Trends
    Ogilvy 2024 Social Media Trends

     13 Feb 2024

    HKLM Branding x aaa School of Advertising: A graduate’s success story
    HKLM Branding x aaa School of Advertising: A graduate’s success story

     12 Feb 2024

    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards
    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

    GeoTerra Image 9 Feb 2024

    Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership
    Betway SA20's viewership surges significantly

    7 Feb 2024

    The 2023/2024 Ask Afrika Icon Brands winners announced
    The 2023/2024 Ask Afrika Icon Brands winners announced

     7 Feb 2024

    Mike Abel bas been appointed as a non-executive chairman for Sens. Source: Supplied.
    Irish firm Sens appoints global ad leader Mike Abel as non-executive chairman

    6 Feb 2024

    Creative trends 2024: Crafting effective digital ads
    Creative trends 2024: Crafting effective digital ads

    ,  1 Feb 2024

    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers
    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers

     1 Feb 2024

    Navigating the future: Trends in South African influencer marketing for 2024
    Navigating the future: Trends in South African influencer marketing for 2024

     1 Feb 2024

    Which brands are 2023/2024‘s most iconic?
    Which brands are 2023/2024‘s most iconic?

     31 Jan 2024

    Human8 appoints Amy Perifanos as new global CPO
    Human8 appoints Amy Perifanos as new global CPO

     31 Jan 2024

    New advertising opportunities for retailers as load shedding changes consumer purchase patterns
    New advertising opportunities for retailers as load shedding changes consumer purchase patterns

     30 Jan 2024

    Source: © pixander The 2023 TV Establishment Survey (ES) reveals significant shifts in South Africa's TV viewing landscape
    2023 TV Establishment Survey finds shifts in SA's TV landscape

    30 Jan 2024

    Steering FMCG growth with GIS insights
    Steering FMCG growth with GIS insights

     30 Jan 2024

    Show more

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