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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

    2 days

    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    2 days

    HKLM Branding x aaa School of Advertising: A graduate’s success story
    HKLM Branding x aaa School of Advertising: A graduate’s success story

    AAA School of Advertising  12 Feb 2024

    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards
    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

    GeoTerra Image  9 Feb 2024

    Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership
    Betway SA20's viewership surges significantly

    7 Feb 2024

    The 2023/2024 Ask Afrika Icon Brands winners announced
    The 2023/2024 Ask Afrika Icon Brands winners announced

    Ask Afrika  7 Feb 2024

    Mike Abel bas been appointed as a non-executive chairman for Sens. Source: Supplied.
    Irish firm Sens appoints global ad leader Mike Abel as non-executive chairman

    6 Feb 2024

    Creative trends 2024: Crafting effective digital ads
    Creative trends 2024: Crafting effective digital ads

    , Kantar  1 Feb 2024

    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers
    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers

    KLA  1 Feb 2024

    Navigating the future: Trends in South African influencer marketing for 2024
    Navigating the future: Trends in South African influencer marketing for 2024

    Humanz  1 Feb 2024

    Which brands are 2023/2024‘s most iconic?
    Which brands are 2023/2024‘s most iconic?

    Ask Afrika  31 Jan 2024

    Human8 appoints Amy Perifanos as new global CPO
    Human8 appoints Amy Perifanos as new global CPO

    Human8  31 Jan 2024

    New advertising opportunities for retailers as load shedding changes consumer purchase patterns
    New advertising opportunities for retailers as load shedding changes consumer purchase patterns

    Spark Media  30 Jan 2024

    Source: © pixander The 2023 TV Establishment Survey (ES) reveals significant shifts in South Africa's TV viewing landscape
    2023 TV Establishment Survey finds shifts in SA's TV landscape

    30 Jan 2024

    Steering FMCG growth with GIS insights
    Steering FMCG growth with GIS insights

    AfriGIS  30 Jan 2024

    Image source: wirestock –
    Annual Ad Talent Salary Survey: Know your worth

    25 Jan 2024

    Image supplied. VML launches the tenth edition of ‘The Future 100: 2024’ today
    Connected brands thrive in 2024: Key findings from VML's Future 100 report

    25 Jan 2024

    Navigating media trends in 2024: adapting strategies for consumer engagement
    Navigating media trends in 2024: adapting strategies for consumer engagement

    , Kantar  25 Jan 2024

    Ask Afrika makes bold appointments for global expansion
    Ask Afrika makes bold appointments for global expansion

    Ask Afrika  25 Jan 2024

    Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness
    Marketers give account-based marketing revenue growth marginal grades in new CMO report

    23 Jan 2024

    Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all
    Creative bravery needed in an era where storytelling has become predictable

    23 Jan 2024

    Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods
    #BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

      22 Jan 2024

    #BizTrends2024: Gordon Hooper - AI's impact on South African market research
    #BizTrends2024: Gordon Hooper - AI's impact on South African market research

      19 Jan 2024

    Verve promotes 17 globally, including Kim Howard to semiotics research director
    Verve promotes 17 globally, including Kim Howard to semiotics research director

    VERVE  17 Jan 2024

    Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
    Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

    RAPT Creative Agency  16 Jan 2024

    #BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
    #BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

      15 Jan 2024

    #BizTrends2024: Mike Saunders - The tension between technology and humanity
    #BizTrends2024: Mike Saunders - The tension between technology and humanity

      12 Jan 2024

    Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals
    Scopen announces SA’s top 10 most admired marketing professionals

    10 Jan 2024

    EWSETA ramps up bursary funding for pioneering transformative research in the energy and water sector
    EWSETA ramps up bursary funding for pioneering transformative research in the energy and water sector

    At Vogue Communication Agency  5 Jan 2024

    South Africans prioritise value for money in festive season spending
    South Africans prioritise value for money in festive season spending

    NIQ and GfK – an NIQ Company  19 Dec 2023

    Engaging the SA youth vote
    Engaging the SA youth vote

    BrandMapp  19 Dec 2023

    Night Agent pulled in the most views. Source: Netflix.
    Netflix launches comprehensive biannual report on most watched shows

      13 Dec 2023

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    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards
    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

    GeoTerra Image 9 Feb 2024

    Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership
    Betway SA20's viewership surges significantly

    7 Feb 2024

    The 2023/2024 Ask Afrika Icon Brands winners announced
    The 2023/2024 Ask Afrika Icon Brands winners announced

     7 Feb 2024

    Mike Abel bas been appointed as a non-executive chairman for Sens. Source: Supplied.
    Irish firm Sens appoints global ad leader Mike Abel as non-executive chairman

    6 Feb 2024

    Creative trends 2024: Crafting effective digital ads
    Creative trends 2024: Crafting effective digital ads

    ,  1 Feb 2024

    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers
    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers

     1 Feb 2024

    Navigating the future: Trends in South African influencer marketing for 2024
    Navigating the future: Trends in South African influencer marketing for 2024

     1 Feb 2024

    Which brands are 2023/2024‘s most iconic?
    Which brands are 2023/2024‘s most iconic?

     31 Jan 2024

    Human8 appoints Amy Perifanos as new global CPO
    Human8 appoints Amy Perifanos as new global CPO

     31 Jan 2024

    New advertising opportunities for retailers as load shedding changes consumer purchase patterns
    New advertising opportunities for retailers as load shedding changes consumer purchase patterns

     30 Jan 2024

    Source: © pixander The 2023 TV Establishment Survey (ES) reveals significant shifts in South Africa's TV viewing landscape
    2023 TV Establishment Survey finds shifts in SA's TV landscape

    30 Jan 2024

    Steering FMCG growth with GIS insights
    Steering FMCG growth with GIS insights

     30 Jan 2024

    Image source: wirestock –
    Annual Ad Talent Salary Survey: Know your worth

    25 Jan 2024

    Image supplied. VML launches the tenth edition of ‘The Future 100: 2024’ today
    Connected brands thrive in 2024: Key findings from VML's Future 100 report

    25 Jan 2024

    Navigating media trends in 2024: adapting strategies for consumer engagement
    Navigating media trends in 2024: adapting strategies for consumer engagement

    ,  25 Jan 2024

    Ask Afrika makes bold appointments for global expansion
    Ask Afrika makes bold appointments for global expansion

     25 Jan 2024

    Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness
    Marketers give account-based marketing revenue growth marginal grades in new CMO report

    23 Jan 2024

    Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all
    Creative bravery needed in an era where storytelling has become predictable

    23 Jan 2024

    Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods
    #BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

     22 Jan 2024

    #BizTrends2024: Gordon Hooper - AI's impact on South African market research
    #BizTrends2024: Gordon Hooper - AI's impact on South African market research

     19 Jan 2024

    Verve promotes 17 globally, including Kim Howard to semiotics research director
    Verve promotes 17 globally, including Kim Howard to semiotics research director

     17 Jan 2024

    Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
    Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

     16 Jan 2024

    #BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
    #BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

     15 Jan 2024

    #BizTrends2024: Mike Saunders - The tension between technology and humanity
    #BizTrends2024: Mike Saunders - The tension between technology and humanity

     12 Jan 2024

    Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals
    Scopen announces SA’s top 10 most admired marketing professionals

    10 Jan 2024

    EWSETA ramps up bursary funding for pioneering transformative research in the energy and water sector
    EWSETA ramps up bursary funding for pioneering transformative research in the energy and water sector

    At Vogue Communication Agency 5 Jan 2024

    South Africans prioritise value for money in festive season spending
    South Africans prioritise value for money in festive season spending

     19 Dec 2023

    Engaging the SA youth vote
    Engaging the SA youth vote

     19 Dec 2023

    Night Agent pulled in the most views. Source: Netflix.
    Netflix launches comprehensive biannual report on most watched shows

     13 Dec 2023

    Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country
    CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

    12 Dec 2023

    Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available
    Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

    12 Dec 2023

    Seizing opportunities: dentsu Africa's positive outlook for 2024
    Seizing opportunities: dentsu Africa's positive outlook for 2024

    ,  12 Dec 2023

    The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report
    The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

     8 Dec 2023

    What matters to South Africa
    What matters to South Africa

     6 Dec 2023

    10 marketing trends for 2024
    10 marketing trends for 2024

     5 Dec 2023

    Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good
    Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

    ,  5 Dec 2023

    Black Friday media coverage 2023
    Black Friday media coverage 2023

    ,  1 Dec 2023

    Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
    #AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

     30 Nov 2023

    Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa
    Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

    30 Nov 2023

    Source: © 123rf The volume of mentions in online anti-immigrant conversation on X (formerly Twitter) in South Africa has increased
    62% increase in volume of mentions in online anti-immigrant conversations on X in SA

    30 Nov 2023

    Show more

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