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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

    3 days

    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    3 days

    Source:
    Research reveals what will reap benefits from decline of third-party cookies

    22 Nov 2021

    Kantar study looks at changing media consumption
    Kantar study looks at changing media consumption

      22 Nov 2021

    Wunderman Thompson reveals 2021 ranking of top 100 most inspiring brands
    Wunderman Thompson reveals 2021 ranking of top 100 most inspiring brands

    19 Nov 2021

    Dentsu reveals its 2022 media trends
    Dentsu reveals its 2022 media trends

    Dentsu  19 Nov 2021

    Retailers to get R11.3bn Black Friday boost, with general dealers claiming biggest share
    Retailers to get R11.3bn Black Friday boost, with general dealers claiming biggest share

    18 Nov 2021

    Source:
    CMO Council report: What is trending in customer spending?

    18 Nov 2021

    SA data reveals a dramatic decline in shopping trip frequency
    SA data reveals a dramatic decline in shopping trip frequency

    17 Nov 2021

    Source:
    Black Friday 2021 expected to deliver sales growth

    16 Nov 2021

    Image supplied
    Warc releases The Marketer's Toolkit 2022: Global Trends Report

    12 Nov 2021

    Communication measurement and evaluation best practices webinar
    Communication measurement and evaluation best practices webinar

    Ornico  11 Nov 2021

    Source:
    What is Africa's youth hearing about Africa?

    11 Nov 2021

    Africa's digital media disruptors 'punching above their weight'
    Africa's digital media disruptors 'punching above their weight'

    11 Nov 2021

    Where your backstory is a front page story
    Where your backstory is a front page story

    Bizcommunity.com  10 Nov 2021

    Maximising data driven business growth: GfK launches AI-supported intelligence platform "gfknewron" in South Africa
    Maximising data driven business growth: GfK launches AI-supported intelligence platform "gfknewron" in South Africa

    NIQ and GfK – an NIQ Company  10 Nov 2021

    Newspapers ABC Q3 2021: Industry fails to show upward momentum
    Newspapers ABC Q3 2021: Industry fails to show upward momentum

      10 Nov 2021

    Dentsu launches 'Climate change like never before'
    Dentsu launches 'Climate change like never before'

    Dentsu  4 Nov 2021

    The future of...Sustainability - the F words
    The future of...Sustainability - the F words

      3 Nov 2021

    BrandMapp reveals authentic resilience of SA middle-class
    BrandMapp reveals authentic resilience of SA middle-class

    BrandMapp  3 Nov 2021

    New reports highlights need for organisations to embrace biometrics
    New reports highlights need for organisations to embrace biometrics

    3 Nov 2021

    Consistency in voting in the three most contested metros
    Consistency in voting in the three most contested metros

    Ipsos  2 Nov 2021

    67% of SA consumers planning to shop Black Friday deals
    67% of SA consumers planning to shop Black Friday deals

    29 Oct 2021

    South African municipal elections media monitoring report 2021
    South African municipal elections media monitoring report 2021

    Ornico  29 Oct 2021

    Municipal elections: Research indicates that South Africans will head to the polls
    Municipal elections: Research indicates that South Africans will head to the polls

    , KLA  28 Oct 2021

    Salesforce predicts consumers will face higher prices this festive season
    Salesforce predicts consumers will face higher prices this festive season

    28 Oct 2021

    Insights at the speed of business with Kantar
    Insights at the speed of business with Kantar

    Kantar  28 Oct 2021

    BRC RAMS Amplify data now available
    BRC RAMS Amplify data now available

    28 Oct 2021

    SA research - It's time for collaboration
    SA research - It's time for collaboration

    , Advertising Media Forum  25 Oct 2021

    Photo by on
    SA rises 8% in brand value, maintains position in top 50 most valuable nation brands

    19 Oct 2021

    Source:
    Smart TV voice assistant transactions to hit nearly $500m in 2023

    14 Oct 2021

    For richer or poorer - financial habits are not determined by size of wallet
    For richer or poorer - financial habits are not determined by size of wallet

    Ask Afrika  14 Oct 2021

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    More news

    Wunderman Thompson reveals 2021 ranking of top 100 most inspiring brands
    Wunderman Thompson reveals 2021 ranking of top 100 most inspiring brands

    19 Nov 2021

    Dentsu reveals its 2022 media trends
    Dentsu reveals its 2022 media trends

     19 Nov 2021

    Retailers to get R11.3bn Black Friday boost, with general dealers claiming biggest share
    Retailers to get R11.3bn Black Friday boost, with general dealers claiming biggest share

    18 Nov 2021

    Source:
    CMO Council report: What is trending in customer spending?

    18 Nov 2021

    SA data reveals a dramatic decline in shopping trip frequency
    SA data reveals a dramatic decline in shopping trip frequency

    17 Nov 2021

    Source:
    Black Friday 2021 expected to deliver sales growth

    16 Nov 2021

    Image supplied
    Warc releases The Marketer's Toolkit 2022: Global Trends Report

    12 Nov 2021

    Communication measurement and evaluation best practices webinar
    Communication measurement and evaluation best practices webinar

     11 Nov 2021

    Source:
    What is Africa's youth hearing about Africa?

    11 Nov 2021

    Africa's digital media disruptors 'punching above their weight'
    Africa's digital media disruptors 'punching above their weight'

    11 Nov 2021

    Where your backstory is a front page story
    Where your backstory is a front page story

     10 Nov 2021

    Maximising data driven business growth: GfK launches AI-supported intelligence platform "gfknewron" in South Africa
    Maximising data driven business growth: GfK launches AI-supported intelligence platform "gfknewron" in South Africa

     10 Nov 2021

    Newspapers ABC Q3 2021: Industry fails to show upward momentum
    Newspapers ABC Q3 2021: Industry fails to show upward momentum

     10 Nov 2021

    Dentsu launches 'Climate change like never before'
    Dentsu launches 'Climate change like never before'

     4 Nov 2021

    The future of...Sustainability - the F words
    The future of...Sustainability - the F words

     3 Nov 2021

    BrandMapp reveals authentic resilience of SA middle-class
    BrandMapp reveals authentic resilience of SA middle-class

     3 Nov 2021

    New reports highlights need for organisations to embrace biometrics
    New reports highlights need for organisations to embrace biometrics

    3 Nov 2021

    Consistency in voting in the three most contested metros
    Consistency in voting in the three most contested metros

     2 Nov 2021

    67% of SA consumers planning to shop Black Friday deals
    67% of SA consumers planning to shop Black Friday deals

    29 Oct 2021

    South African municipal elections media monitoring report 2021
    South African municipal elections media monitoring report 2021

     29 Oct 2021

    Municipal elections: Research indicates that South Africans will head to the polls
    Municipal elections: Research indicates that South Africans will head to the polls

    ,  28 Oct 2021

    Salesforce predicts consumers will face higher prices this festive season
    Salesforce predicts consumers will face higher prices this festive season

    28 Oct 2021

    Insights at the speed of business with Kantar
    Insights at the speed of business with Kantar

     28 Oct 2021

    BRC RAMS Amplify data now available
    BRC RAMS Amplify data now available

    28 Oct 2021

    SA research - It's time for collaboration
    SA research - It's time for collaboration

    ,  25 Oct 2021

    Photo by on
    SA rises 8% in brand value, maintains position in top 50 most valuable nation brands

    19 Oct 2021

    Source:
    Smart TV voice assistant transactions to hit nearly $500m in 2023

    14 Oct 2021

    For richer or poorer - financial habits are not determined by size of wallet
    For richer or poorer - financial habits are not determined by size of wallet

     14 Oct 2021

    Marketers turn to stable research in the midst of large consumer changes
    Marketers turn to stable research in the midst of large consumer changes

     12 Oct 2021

    All the data, all in one place!
    All the data, all in one place!

    Owlhurst Communications 11 Oct 2021

    The Ask Afrika Orange Index 2021 Ranking released - Customer experience levels decline during Covid and go digital
    The Ask Afrika Orange Index 2021 Ranking released - Customer experience levels decline during Covid and go digital

     7 Oct 2021

    If you could only keep one loyalty programme, which one would it be?
    If you could only keep one loyalty programme, which one would it be?

     6 Oct 2021

    The Basic Income Grant - research reveals where opportunities lie for brands and businesses
    The Basic Income Grant - research reveals where opportunities lie for brands and businesses

    ,  6 Oct 2021

    Loeries partners with Facebook Africa to support diversity and inclusion initiatives
    Loeries partners with Facebook Africa to support diversity and inclusion initiatives

    5 Oct 2021

    Customer experience has undergone a major shift in past 20 years
    Customer experience has undergone a major shift in past 20 years

     5 Oct 2021

    WATCH: #MarketingMasterminds: How the Tinkies new limited edition flavour launch became a permanent success
    WATCH: #MarketingMasterminds: How the Tinkies new limited edition flavour launch became a permanent success

    Meta 4 Oct 2021

    Anne Van Rensburg appointed head of insights and research for dentsu South Africa
    Anne Van Rensburg appointed head of insights and research for dentsu South Africa

     1 Oct 2021

    Global companies are turning to SA for media and marketing expertise
    Global companies are turning to SA for media and marketing expertise

     29 Sep 2021

    Cementing mental shortcuts with your brand assets
    Cementing mental shortcuts with your brand assets

    ,  29 Sep 2021

    Heritage Day: Quintessential South African products in the eyes of consumers
    Heritage Day: Quintessential South African products in the eyes of consumers

    23 Sep 2021

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