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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

    25 Jul 2024

    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    HSRC conducts survey on Springbok win at the 2019 Rugby World Cup
    HSRC conducts survey on Springbok win at the 2019 Rugby World Cup

    18 Nov 2019

    Rawpixel via .
    Social Media Landscape Briefings: Understanding the dynamics of Generation Fluid

      15 Nov 2019

    Image source: PwC global entertainment and media outlook.
    #PwCOutlook: E&M gets personal

      15 Nov 2019

    Image source: Gallo/Getty.
    Putting the 'me' in Africa's media and entertainment industry

    13 Nov 2019

    Activate shopper senses and grow in-store sales - Mood Media
    Activate shopper senses and grow in-store sales - Mood Media

    13 Nov 2019

    Image credit: Edvin Johansson on Unsplash.
    Out of focus

      12 Nov 2019

    Ornico increases media and brand intelligence footprint across Africa
    Ornico increases media and brand intelligence footprint across Africa

    Ornico  12 Nov 2019

    South Africans stick to icon brands in an increasingly complex consumer landscape
    South Africans stick to icon brands in an increasingly complex consumer landscape

    , Ask Afrika  12 Nov 2019

    What do millennials really want from a workplace?
    What do millennials really want from a workplace?

    11 Nov 2019

    Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
    5 steps to becoming a smarter target marketer

      8 Nov 2019

    Magazines ABC Q3 2019: Improved or static decline for magazine sector
    Magazines ABC Q3 2019: Improved or static decline for magazine sector

      8 Nov 2019

    Newspapers ABC Q3 2019: Local gains on prior quarter, as newspaper woes continue
    Newspapers ABC Q3 2019: Local gains on prior quarter, as newspaper woes continue

      8 Nov 2019

    Image source: Getty Images
    Global study reveals CEO confidence is sinking

    7 Nov 2019

    The Goldilocks role of targeting in evidence-based marketing
    The Goldilocks role of targeting in evidence-based marketing

      7 Nov 2019

    Image credit: Practicinganthropology.org.
    A guide to understanding the importance of anthropology in B2B marketing

      7 Nov 2019

    Image credit: Chris Liverani on Unsplash.
    Why data is more important than ever to customer experience

      6 Nov 2019

    How is technology revolutionising SA's short-term insurance industry?
    How is technology revolutionising SA's short-term insurance industry?

    Insight Survey  4 Nov 2019

    Sally Emery. Image supplied.
    Good Housekeeping debunks the SA millennial mom with the GH Motherhood Survey

      1 Nov 2019

    #ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar
    #ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

      31 Oct 2019

    Image credit: Omar Lopez on Unsplash.
    SheSays Cape Town, Kantar to conduct 1st industry-wide gender diversity survey in SA adland

    31 Oct 2019

    Africa University.
    Innovation hub to promote research, protect IP

    31 Oct 2019

    #ExperienceAdvantage: Closing the experience gap in the feedback economy - Kantar
    #ExperienceAdvantage: Closing the experience gap in the feedback economy - Kantar

      30 Oct 2019

    Image credit: M. B. M. on Unsplash.
    PRC to release PAMS Brands with 2019 Nielsen Digital Survey

    29 Oct 2019

    Kantar's Molenaar (second) and Cador (third) with the rest of the the morning's speakers, coverage on the rest to follow soon!
    #ExperienceAdvantage: The secret to winning in the age of experience

      29 Oct 2019

    Global focus on PR Measurement in November 2019
    Global focus on PR Measurement in November 2019

    Ornico  29 Oct 2019

    Drivers and fears of SA's online consumers
    Drivers and fears of SA's online consumers

      28 Oct 2019

    Maximise your content strategy with Everlytic's educational series
    Maximise your content strategy with Everlytic's educational series

    Everlytic  28 Oct 2019

    Majority of SA employees believe promotions are given unfairly - survey
    Majority of SA employees believe promotions are given unfairly - survey

    28 Oct 2019

    Heavy Chef launches Entrepreneur Education Survey
    Heavy Chef launches Entrepreneur Education Survey

    28 Oct 2019

    Image source: Gallo/Getty.
    The digital dash for Africa

    25 Oct 2019

    Show more

    More news

    Rawpixel via .
    Social Media Landscape Briefings: Understanding the dynamics of Generation Fluid

     15 Nov 2019

    Image source: PwC global entertainment and media outlook.
    #PwCOutlook: E&M gets personal

     15 Nov 2019

    Image source: Gallo/Getty.
    Putting the 'me' in Africa's media and entertainment industry

    13 Nov 2019

    Activate shopper senses and grow in-store sales - Mood Media
    Activate shopper senses and grow in-store sales - Mood Media

    13 Nov 2019

    Image credit: Edvin Johansson on Unsplash.
    Out of focus

     12 Nov 2019

    Ornico increases media and brand intelligence footprint across Africa
    Ornico increases media and brand intelligence footprint across Africa

     12 Nov 2019

    South Africans stick to icon brands in an increasingly complex consumer landscape
    South Africans stick to icon brands in an increasingly complex consumer landscape

    ,  12 Nov 2019

    What do millennials really want from a workplace?
    What do millennials really want from a workplace?

    11 Nov 2019

    Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
    5 steps to becoming a smarter target marketer

     8 Nov 2019

    Newspapers ABC Q3 2019: Local gains on prior quarter, as newspaper woes continue
    Newspapers ABC Q3 2019: Local gains on prior quarter, as newspaper woes continue

     8 Nov 2019

    Magazines ABC Q3 2019: Improved or static decline for magazine sector
    Magazines ABC Q3 2019: Improved or static decline for magazine sector

     8 Nov 2019

    Image source: Getty Images
    Global study reveals CEO confidence is sinking

    7 Nov 2019

    The Goldilocks role of targeting in evidence-based marketing
    The Goldilocks role of targeting in evidence-based marketing

     7 Nov 2019

    Image credit: Practicinganthropology.org.
    A guide to understanding the importance of anthropology in B2B marketing

     7 Nov 2019

    Image credit: Chris Liverani on Unsplash.
    Why data is more important than ever to customer experience

     6 Nov 2019

    How is technology revolutionising SA's short-term insurance industry?
    How is technology revolutionising SA's short-term insurance industry?

     4 Nov 2019

    Sally Emery. Image supplied.
    Good Housekeeping debunks the SA millennial mom with the GH Motherhood Survey

     1 Nov 2019

    #ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar
    #ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

     31 Oct 2019

    Image credit: Omar Lopez on Unsplash.
    SheSays Cape Town, Kantar to conduct 1st industry-wide gender diversity survey in SA adland

    31 Oct 2019

    Africa University.
    Innovation hub to promote research, protect IP

    31 Oct 2019

    #ExperienceAdvantage: Closing the experience gap in the feedback economy - Kantar
    #ExperienceAdvantage: Closing the experience gap in the feedback economy - Kantar

     30 Oct 2019

    Image credit: M. B. M. on Unsplash.
    PRC to release PAMS Brands with 2019 Nielsen Digital Survey

    29 Oct 2019

    Kantar's Molenaar (second) and Cador (third) with the rest of the the morning's speakers, coverage on the rest to follow soon!
    #ExperienceAdvantage: The secret to winning in the age of experience

     29 Oct 2019

    Global focus on PR Measurement in November 2019
    Global focus on PR Measurement in November 2019

     29 Oct 2019

    Drivers and fears of SA's online consumers
    Drivers and fears of SA's online consumers

     28 Oct 2019

    Maximise your content strategy with Everlytic's educational series
    Maximise your content strategy with Everlytic's educational series

     28 Oct 2019

    Majority of SA employees believe promotions are given unfairly - survey
    Majority of SA employees believe promotions are given unfairly - survey

    28 Oct 2019

    Heavy Chef launches Entrepreneur Education Survey
    Heavy Chef launches Entrepreneur Education Survey

    28 Oct 2019

    Image source: Gallo/Getty.
    The digital dash for Africa

    25 Oct 2019

    Women of Africa: Changing lifestyles, unchanged (core) values
    Women of Africa: Changing lifestyles, unchanged (core) values

    ,  25 Oct 2019

    Image source: Getty/Gallo
    From the missing middle to the co-economy

     24 Oct 2019

    AfDB in Angola (L - R): Joohoon Kim, Chargé d’ Affaires of the Republic of Korea in Angola; Moono Mupotola, the Bank’s Director for Regional Development & Regional Integration; Joffre Van-Dúnem Júnior, Minister of Commerce; Sérgio dos Santos, Secretary of State for Economy; Joseph Ribeiro, the Bank’s Country M.anager for Angola
    Angolan study to improve competitiveness in trade

    24 Oct 2019

    Image credit: Esteban Lopez on Unsplash.
    A different perspective on measurement for the non-analytical mind

     24 Oct 2019

    The CSO+P team, Werner Odendaal, Wynand Coetzer, and Beth Strauss. Image supplied.
    CSO+Partners on Demographica partnership and creating business-led customer experience strategies

     24 Oct 2019

    CQ is the new EQ for executives
    CQ is the new EQ for executives

     23 Oct 2019

    Study reveals marketers focus more on transactional relationships than building emotional loyalty
    Study reveals marketers focus more on transactional relationships than building emotional loyalty

    23 Oct 2019

    Image source: Gallo/Getty.
    Africa's digital agenda is all about growth and jobs

    21 Oct 2019

    SA retailers still not fully embracing online opportunity - Accenture
    SA retailers still not fully embracing online opportunity - Accenture

    21 Oct 2019

    Image source: Getty/Gallo
    Corporate reporting should extend to employee wellness

    18 Oct 2019

    Social media platforms and online video set to consolidate their dominance in advertising in 2020
    Social media platforms and online video set to consolidate their dominance in advertising in 2020

     17 Oct 2019

    Show more

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