Research news

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Maps highlights high levels of social media interaction while watching TV and radio listeningDanette Breitenbach

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black FridayNIQ and GfK – an NIQ Company

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5 thoughts to bear in mind when targeting women this Women's Month

5 thoughts to bear in mind when targeting women this Women's Month

Cindy Diamond 16 Aug 2018

The future of business publications in SA

The future of business publications in SA

Greg Stewart 16 Aug 2018

Fak'ugesi Digital Africa Residency expanded

Fak'ugesi Digital Africa Residency expanded

15 Aug 2018

Newspapers ABC Q2 2018: Static, with some highlights

Newspapers ABC Q2 2018: Static, with some highlights

Danette Breitenbach 14 Aug 2018

Women entrepreneurs can boost South Africa's economy by R175bn

Women entrepreneurs can boost South Africa's economy by R175bn

10 Aug 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

Rachel Thompson, NIQ and GfK – an NIQ Company 8 Aug 2018

Getting back to basics: Branding is fundamental to marketing success

Getting back to basics: Branding is fundamental to marketing success

Paula Sartini 3 Aug 2018

Survey will analyse and track trends affecting local IT channel

Survey will analyse and track trends affecting local IT channel

2 Aug 2018

Winning by design

Winning by design

Kantar 2 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn

UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn

31 Jul 2018

Challenges facing marketers and creative, media agencies

Challenges facing marketers and creative, media agencies

31 Jul 2018

Idols SA judges © .

Positive chatter about Idols SA on social media

30 Jul 2018

Competitor research practices for developing your app

Competitor research practices for developing your app

Rilind Elezaj 27 Jul 2018

The Future of Strategy Report 2018 is released by Warc

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

The revenue potential of Africa's film market

The revenue potential of Africa's film market

24 Jul 2018

#MobileCommerce: E-commerce starts to connect with South African consumers

#MobileCommerce: E-commerce starts to connect with South African consumers

Gareth Paterson 24 Jul 2018

What do survey incentives do to your data quality?

What do survey incentives do to your data quality?

Chris Bischoff 24 Jul 2018

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCS

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCS

Dentsu 24 Jul 2018

Nelson Mandela image from

#Mandela100: Using the spirit of Ubuntu to address knowledge gaps on Wikipedia

Leigh Andrews 20 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

4 ways to get your customers to participate in your case study

4 ways to get your customers to participate in your case study

Sri Varshini Kolavennu 17 Jul 2018

Africa needs to build its statistical capacity

Africa needs to build its statistical capacity

13 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!

What's the use of marketing research? A cynic's answer: Ask Absa!

mike broom 13 Jul 2018

Dove global women.

#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

Leigh Andrews 12 Jul 2018

New study finds advertiser and agency dissatisfaction

New study finds advertiser and agency dissatisfaction

11 Jul 2018

Dods says: “Lack of passion is fatal.”

#BehindtheSelfie with... Philippa Dods

Leigh Andrews 11 Jul 2018

A cross-media view of the customer is the key to marketing success

A cross-media view of the customer is the key to marketing success

Sally Rothman, NIQ and GfK – an NIQ Company 11 Jul 2018

CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

More news

The future of business publications in SA

The future of business publications in SA

Greg Stewart 16 Aug 2018

Fak'ugesi Digital Africa Residency expanded

Fak'ugesi Digital Africa Residency expanded

15 Aug 2018

Newspapers ABC Q2 2018: Static, with some highlights

Newspapers ABC Q2 2018: Static, with some highlights

Danette Breitenbach 14 Aug 2018

Women entrepreneurs can boost South Africa's economy by R175bn

Women entrepreneurs can boost South Africa's economy by R175bn

10 Aug 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

Rachel Thompson, NIQ and GfK – an NIQ Company 8 Aug 2018

Getting back to basics: Branding is fundamental to marketing success

Getting back to basics: Branding is fundamental to marketing success

Paula Sartini 3 Aug 2018

Survey will analyse and track trends affecting local IT channel

Survey will analyse and track trends affecting local IT channel

2 Aug 2018

Winning by design

Winning by design

Kantar 2 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn

UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn

31 Jul 2018

Challenges facing marketers and creative, media agencies

Challenges facing marketers and creative, media agencies

31 Jul 2018

Idols SA judges © .

Positive chatter about Idols SA on social media

30 Jul 2018

Competitor research practices for developing your app

Competitor research practices for developing your app

Rilind Elezaj 27 Jul 2018

The Future of Strategy Report 2018 is released by Warc

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

The revenue potential of Africa's film market

The revenue potential of Africa's film market

24 Jul 2018

#MobileCommerce: E-commerce starts to connect with South African consumers

#MobileCommerce: E-commerce starts to connect with South African consumers

Gareth Paterson 24 Jul 2018

What do survey incentives do to your data quality?

What do survey incentives do to your data quality?

Chris Bischoff 24 Jul 2018

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCS

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCS

Dentsu 24 Jul 2018

Nelson Mandela image from

#Mandela100: Using the spirit of Ubuntu to address knowledge gaps on Wikipedia

Leigh Andrews 20 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

4 ways to get your customers to participate in your case study

4 ways to get your customers to participate in your case study

Sri Varshini Kolavennu 17 Jul 2018

Africa needs to build its statistical capacity

Africa needs to build its statistical capacity

13 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!

What's the use of marketing research? A cynic's answer: Ask Absa!

mike broom 13 Jul 2018

Dove global women.

#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

Leigh Andrews 12 Jul 2018

New study finds advertiser and agency dissatisfaction

New study finds advertiser and agency dissatisfaction

11 Jul 2018

Dods says: “Lack of passion is fatal.”

#BehindtheSelfie with... Philippa Dods

Leigh Andrews 11 Jul 2018

A cross-media view of the customer is the key to marketing success

A cross-media view of the customer is the key to marketing success

Sally Rothman, NIQ and GfK – an NIQ Company 11 Jul 2018

CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

What's up in the world of digital OOH in SA?

What's up in the world of digital OOH in SA?

Craig Wallis 6 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).

Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

5 Jul 2018

#IFE2018: Finding the emotional connection

#IFE2018: Finding the emotional connection

Danette Breitenbach 4 Jul 2018

The most expensive and affordable African cities to live in

The most expensive and affordable African cities to live in

28 Jun 2018

Screengrabs from the ad.

#OrchidsandOnions: Fly, the beloved country... high above the "vapour research"

Brendan Seery 26 Jun 2018

(c) Aleksey Boldin -

The startling numbers behind Africa's Wikipedia knowledge gaps

Andy Walker 26 Jun 2018

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

Jessica Tennant 26 Jun 2018

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

Ipsos 26 Jun 2018

2018 European Digital Marketing Survey results released

2018 European Digital Marketing Survey results released

25 Jun 2018

Is Foogle the enemy?

Is Foogle the enemy?

Richard Lord 22 Jun 2018

Bongani Chinkanda

Marketing to the next generation at the speed of culture

Jessica Tennant 22 Jun 2018

Let's do Biz