Research news

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Maps highlights high levels of social media interaction while watching TV and radio listeningDanette Breitenbach

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black FridayNIQ and GfK – an NIQ Company

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CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

What's up in the world of digital OOH in SA?

What's up in the world of digital OOH in SA?

Craig Wallis 6 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).

Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

5 Jul 2018

#IFE2018: Finding the emotional connection

#IFE2018: Finding the emotional connection

Danette Breitenbach 4 Jul 2018

The most expensive and affordable African cities to live in

The most expensive and affordable African cities to live in

28 Jun 2018

Screengrabs from the ad.

#OrchidsandOnions: Fly, the beloved country... high above the "vapour research"

Brendan Seery 26 Jun 2018

(c) Aleksey Boldin -

The startling numbers behind Africa's Wikipedia knowledge gaps

Andy Walker 26 Jun 2018

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

Jessica Tennant 26 Jun 2018

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

Ipsos 26 Jun 2018

2018 European Digital Marketing Survey results released

2018 European Digital Marketing Survey results released

25 Jun 2018

Is Foogle the enemy?

Is Foogle the enemy?

Richard Lord 22 Jun 2018

Bongani Chinkanda

Marketing to the next generation at the speed of culture

Jessica Tennant 22 Jun 2018

Terence Gregory, CEO of Ecsponent and entrepreneur and businessman, Shaka Sisulu. Image supplied.

Shaka Sisulu acquires ROi Africa

19 Jun 2018

The real BMi Research

The real BMi Research

BMi Research 19 Jun 2018

The biggest social media event of all time is on this June

The biggest social media event of all time is on this June

Elizma Nolte 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey

SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey

14 Jun 2018

Overcoming perceptual vigilance and harnessing disruption to capture attention

Overcoming perceptual vigilance and harnessing disruption to capture attention

Kai Henniges 14 Jun 2018

Ipsos poll: Who will be watching the 2018 FIFA World Cup?

Ipsos poll: Who will be watching the 2018 FIFA World Cup?

Ipsos 13 Jun 2018

#NewCampaign: Cosmopolitan SA petitions to end tampon tax

#NewCampaign: Cosmopolitan SA petitions to end tampon tax

Jessica Tennant 12 Jun 2018

Image credit: Nielsen Sports.

Nielsen Sports unpacks biggest commercial sports trends for 2018

11 Jun 2018

Source: ; Graphics by Insight Survey

Is pet 'parenting' driving SA industry growth?

Insight Survey 11 Jun 2018

Image supplied by DCMN.

Survey shows 86% of South Africans will watch Soccer World Cup

6 Jun 2018

South Africa on par when optimising the client-agency relationship

South Africa on par when optimising the client-agency relationship

5 Jun 2018

A new Wan-Ifra report examines why publisher ad alliances make sense

A new Wan-Ifra report examines why publisher ad alliances make sense

5 Jun 2018

Source: ; . Graphics by Insight Survey

Maybe she's born with it... or is it good skincare?

Insight Survey 4 Jun 2018

(c) Lenise Calleja -

A South African's guide to moving to and making it in Malta: Lady Harriet's consternation

Marcus 'The Maltese Falcon' Brewster 1 Jun 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Warc's Global Ad Trends report focus on search advertising

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Gearing up for Pamro 2018

Gearing up for Pamro 2018

29 May 2018

More news

What's up in the world of digital OOH in SA?

What's up in the world of digital OOH in SA?

Craig Wallis 6 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).

Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

5 Jul 2018

#IFE2018: Finding the emotional connection

#IFE2018: Finding the emotional connection

Danette Breitenbach 4 Jul 2018

The most expensive and affordable African cities to live in

The most expensive and affordable African cities to live in

28 Jun 2018

Screengrabs from the ad.

#OrchidsandOnions: Fly, the beloved country... high above the "vapour research"

Brendan Seery 26 Jun 2018

(c) Aleksey Boldin -

The startling numbers behind Africa's Wikipedia knowledge gaps

Andy Walker 26 Jun 2018

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

Jessica Tennant 26 Jun 2018

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

Ipsos 26 Jun 2018

2018 European Digital Marketing Survey results released

2018 European Digital Marketing Survey results released

25 Jun 2018

Is Foogle the enemy?

Is Foogle the enemy?

Richard Lord 22 Jun 2018

Bongani Chinkanda

Marketing to the next generation at the speed of culture

Jessica Tennant 22 Jun 2018

Terence Gregory, CEO of Ecsponent and entrepreneur and businessman, Shaka Sisulu. Image supplied.

Shaka Sisulu acquires ROi Africa

19 Jun 2018

The real BMi Research

The real BMi Research

BMi Research 19 Jun 2018

The biggest social media event of all time is on this June

The biggest social media event of all time is on this June

Elizma Nolte 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey

SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey

14 Jun 2018

Overcoming perceptual vigilance and harnessing disruption to capture attention

Overcoming perceptual vigilance and harnessing disruption to capture attention

Kai Henniges 14 Jun 2018

Ipsos poll: Who will be watching the 2018 FIFA World Cup?

Ipsos poll: Who will be watching the 2018 FIFA World Cup?

Ipsos 13 Jun 2018

#NewCampaign: Cosmopolitan SA petitions to end tampon tax

#NewCampaign: Cosmopolitan SA petitions to end tampon tax

Jessica Tennant 12 Jun 2018

Image credit: Nielsen Sports.

Nielsen Sports unpacks biggest commercial sports trends for 2018

11 Jun 2018

Source: ; Graphics by Insight Survey

Is pet 'parenting' driving SA industry growth?

Insight Survey 11 Jun 2018

Image supplied by DCMN.

Survey shows 86% of South Africans will watch Soccer World Cup

6 Jun 2018

South Africa on par when optimising the client-agency relationship

South Africa on par when optimising the client-agency relationship

5 Jun 2018

A new Wan-Ifra report examines why publisher ad alliances make sense

A new Wan-Ifra report examines why publisher ad alliances make sense

5 Jun 2018

Source: ; . Graphics by Insight Survey

Maybe she's born with it... or is it good skincare?

Insight Survey 4 Jun 2018

(c) Lenise Calleja -

A South African's guide to moving to and making it in Malta: Lady Harriet's consternation

Marcus 'The Maltese Falcon' Brewster 1 Jun 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Warc's Global Ad Trends report focus on search advertising

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Gearing up for Pamro 2018

Gearing up for Pamro 2018

29 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Africa is evolving into a global innovation powerhouse

#AfricaMonth: Africa is evolving into a global innovation powerhouse

Pieter Bensch 25 May 2018

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

Cobus van Zyl 24 May 2018

The most valuable brands in South Africa 2018

The most valuable brands in South Africa 2018

22 May 2018

New Maps research to commence

New Maps research to commence

22 May 2018

Sunday Times Generation Next Youth survey announces celeb finalists

Sunday Times Generation Next Youth survey announces celeb finalists

22 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

21 May 2018

Global e-commerce communities are disrupting the retail marketplace

Global e-commerce communities are disrupting the retail marketplace

21 May 2018

Generation Z - Chasing butterflies (Part 2)

Generation Z - Chasing butterflies (Part 2)

Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

Image supplied.

Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

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