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South Africa to welcome new private university by 2026

Why South African advertising needs to rediscover its storytelling roots

Stefanie Davis

Free WhatsApp Business incoming service conversations

Blue Label Media partners with African Bank to roll out new corporate identity across 155 buses

News24 journalists take top honours in 2024 Vodacom Journalist of the Year Awards

2024 Earthshot Prize - the 5 winners of £1m

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Wetpaint Advertising

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Havas Johannesburg

Hook, Line & Sinker

Hook, Line & Sinker

Irvine Partners

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

5 audience segments brands should prioritise this holiday season

5 audience segments brands should prioritise this holiday season

5 Nov 2024

How customer reviews shape Black Friday buying decisions

How customer reviews shape Black Friday buying decisions

1 Nov 2024

More news

Branding

Marina Abramović has launched a skincare brand – and it doesn’t seem to be satire

Marta Zboralska 22 Jan 2024

Tiger Brands Foundation launched Back to School campaign for 2024

CSI & Philanthropy

Tiger Brands Foundation launched Back to School campaign for 2024

Ambani Reputation Management 22 Jan 2024

Image supplied. , Castle Lager, the national beer of Bafana Bafana, has launched an Afcon campaign with AI, to reward South African fans for the nation's every corner and shot on goal

Promotions & Activations

Castle Lager’s AI #TheBackUpSquad backs Bafana Bafana, rewards fans

16 Jan 2024

Gail Schimmel says SA is conservative in its advertising complaints. Source: Supplied.

Advertising

#BizTrends2024: Legal complaints in South African advertising will stay unique and conservative

Gail Schimmel 9 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

Trends

#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

Source: © 123rf Ronelle Bester, MD of Red Ribbon Communications, delves into some of the key PR trends anticipated to define 2024

PR & Communications

9 key PR trends for 2024

Ronelle Bester 8 Jan 2024

Raye partners with H&M on latest movewear collection

Retail Marketing

Raye partners with H&M on latest movewear collection

5 Jan 2024

Source:

Publishing

Coca-Cola in Africa: a long history full of unexpected twists and turns

Sara Byala 4 Jan 2024

Source: Retail Gazette Traditional UK retailers always tend to do well in the run-up to Christmas and this year was no exception

Food & bev. services

Xmas a whopper for traditional UK retailers

4 Jan 2024

Schweppes: Turning a social audio experience into a social revolution

Promotions & Activations

Schweppes: Turning a social audio experience into a social revolution

3 Jan 2024

Image supplied. The Xmas and New Year period presents a significant opportunity for the e-commerce industry in the MENA region

E-commerce

MENA e-commerce industry predications over the festive season

28 Dec 2023

Source:

Marketing

Fanta and TikTok collaborate to challenge tastebuds with neuroscience experiment

22 Dec 2023

Jive's 'We Mos All Family' frenzy hits Western Cape

Retail Marketing

Jive's 'We Mos All Family' frenzy hits Western Cape

19 Dec 2023

Castle Lager officially kicks off the nation's Festive Season with Taste of Victory

Promotions & Activations

Castle Lager officially kicks off the nation's Festive Season with Taste of Victory

13 Dec 2023

The ad has been removed from social media. Source: X.

Advertising

Zara removes ad after Gaza similarities pointed out

Karabo Ledwaba 12 Dec 2023

Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

Marketing

The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

12 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available

Marketing

Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Promotions & Activations

Stork delivers a taste of the country using the world's first delivery billboard

11 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

CRM, CX, UX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

#OrchidsandOnions

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

Brendan Seery 7 Dec 2023

Source: © 123rf This Black Friday consumers went for everyday items instead of luxuries

E-commerce

#BlackFriday: Consumers under strain; swop luxury items for everyday items

5 Dec 2023

Source:

Advertising

ARB verdict: Cadbury campaign is a glass and a half full of triumph

Karabo Ledwaba 4 Dec 2023

Biz Most Read Award winners November 2023

Media

Biz Most Read Award winners November 2023

Bizcommunity.com 1 Dec 2023

#OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

#OrchidsandOnions

#OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

Brendan Seery 30 Nov 2023

New Checkers ad shows how South Africans stand together

Retail Marketing

New Checkers ad shows how South Africans stand together

29 Nov 2023

Carling Black Label takes a stand with #NoExcuse campaign to combat GBV

Retail Marketing

Carling Black Label takes a stand with #NoExcuse campaign to combat GBV

28 Nov 2023

Promotions & Activations

LG’s updated brand embraces the spirit of Ubuntu, launches at Nedbank Golf Challenge

23 Nov 2023

Smart Media clinches triple victory at the Shop! Awards

In-store Media

Smart Media clinches triple victory at the Shop! Awards

Smart Media 23 Nov 2023

The Springbox ad outside OR Tambo. Source: Supplied.

Marketing

SpringBox: A marketing triumph for Eskort and Metropolitan

22 Nov 2023

Source: © 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded

Branding

3 lessons for rebranding

Charlie Wannell 22 Nov 2023

More news

Marketing & MediaMarina Abramović has launched a skincare brand – and it doesn’t seem to be satire

Marta Zboralska 22 Jan 2024

Image supplied. , Castle Lager, the national beer of Bafana Bafana, has launched an Afcon campaign with AI, to reward South African fans for the nation's every corner and shot on goal

Marketing & MediaCastle Lager’s AI #TheBackUpSquad backs Bafana Bafana, rewards fans

16 Jan 2024

Gail Schimmel says SA is conservative in its advertising complaints. Source: Supplied.

Marketing & Media#BizTrends2024: Legal complaints in South African advertising will stay unique and conservative

Gail Schimmel 9 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

Retail#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

Source: © 123rf Ronelle Bester, MD of Red Ribbon Communications, delves into some of the key PR trends anticipated to define 2024

Marketing & Media9 key PR trends for 2024

Ronelle Bester 8 Jan 2024

Raye partners with H&M on latest movewear collection

RetailRaye partners with H&M on latest movewear collection

5 Jan 2024

Source:

Marketing & MediaCoca-Cola in Africa: a long history full of unexpected twists and turns

Sara Byala 4 Jan 2024

Source: Retail Gazette Traditional UK retailers always tend to do well in the run-up to Christmas and this year was no exception

RetailXmas a whopper for traditional UK retailers

4 Jan 2024

Schweppes: Turning a social audio experience into a social revolution

Marketing & MediaSchweppes: Turning a social audio experience into a social revolution

3 Jan 2024

Image supplied. The Xmas and New Year period presents a significant opportunity for the e-commerce industry in the MENA region

RetailMENA e-commerce industry predications over the festive season

28 Dec 2023

Source:

Marketing & MediaFanta and TikTok collaborate to challenge tastebuds with neuroscience experiment

22 Dec 2023

Jive's 'We Mos All Family' frenzy hits Western Cape

RetailJive's 'We Mos All Family' frenzy hits Western Cape

19 Dec 2023

Castle Lager officially kicks off the nation's Festive Season with Taste of Victory

Marketing & MediaCastle Lager officially kicks off the nation's Festive Season with Taste of Victory

13 Dec 2023

The ad has been removed from social media. Source: X.

Marketing & MediaZara removes ad after Gaza similarities pointed out

Karabo Ledwaba 12 Dec 2023

Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

Marketing & MediaThe importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

12 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available

Marketing & MediaLatest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Marketing & MediaStork delivers a taste of the country using the world's first delivery billboard

11 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Marketing & MediaDeveloping advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

Marketing & Media#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

Brendan Seery 7 Dec 2023

Source: © 123rf This Black Friday consumers went for everyday items instead of luxuries

Retail#BlackFriday: Consumers under strain; swop luxury items for everyday items

5 Dec 2023

Source:

Marketing & MediaARB verdict: Cadbury campaign is a glass and a half full of triumph

Karabo Ledwaba 4 Dec 2023

Biz Most Read Award winners November 2023

Marketing & MediaBiz Most Read Award winners November 2023

Bizcommunity.com 1 Dec 2023

#OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

Marketing & Media#OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

Brendan Seery 30 Nov 2023

New Checkers ad shows how South Africans stand together

RetailNew Checkers ad shows how South Africans stand together

29 Nov 2023

Carling Black Label takes a stand with #NoExcuse campaign to combat GBV

RetailCarling Black Label takes a stand with #NoExcuse campaign to combat GBV

28 Nov 2023

Marketing & MediaLG’s updated brand embraces the spirit of Ubuntu, launches at Nedbank Golf Challenge

23 Nov 2023

Smart Media clinches triple victory at the Shop! Awards

RetailSmart Media clinches triple victory at the Shop! Awards

Smart Media 23 Nov 2023

The Springbox ad outside OR Tambo. Source: Supplied.

Marketing & MediaSpringBox: A marketing triumph for Eskort and Metropolitan

22 Nov 2023

Source: © 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded

Marketing & Media3 lessons for rebranding

Charlie Wannell 22 Nov 2023

RetailMakro repositions brand to get consumers in the #MakroMood

Evan-Lee Courie 20 Nov 2023

Source:

Marketing & MediaCoca-Cola partners with creators to modernise holiday cards using AI

17 Nov 2023

Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

Marketing & MediaJoe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

Joe Public 17 Nov 2023

Sales recommendation engines - The ChatGPT for sales teams?

Marketing & MediaSales recommendation engines - The ChatGPT for sales teams?

MACmobile 16 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI

RetailRetail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Jack Black's Brewing Co. collaborates with Techsys Digital for a refreshed digital experience

RetailJack Black's Brewing Co. collaborates with Techsys Digital for a refreshed digital experience

Techsys Digital 8 Nov 2023

Marketing & MediaOcean Basket: Taking a family brand to the world, authentically

6 Nov 2023

An open letter to Facebook from a very frustrated marketer

Marketing & MediaAn open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

TikTok is winning the battle for most influential social media app. Source: Lindsey Schutters

ICTStudy shows that TikTok is SA's top platform for product discovery

Lindsey Schutters 3 Nov 2023

Image supplied. The South African kids choir are featured in Disney’s first live-action festive ad, A Wish For The Holidays, which was fully shot in Cape Town

Marketing & MediaDisney celebrates 100 years of storytelling with A Wish For The Holidays campaign

3 Nov 2023

Image supplied. Shop! South Africa's inaugural Shopper Marketing Awards winners have been announced. The IntegerHotspot team won silver for BIC

Marketing & MediaShop! SA Shopper Marketing Awards winners announced

3 Nov 2023

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