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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports
    #Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement
    #Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity 
    Source:
    The everyday influencer, a new era in influencer marketing 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa
    Cannes Lion Festival bought out by rival business, informa 
    #OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo
    #OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo 
    Image supplied. Three top-performing titles, Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 have seen average weekly cinema attendances more than double
    Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 sees surge in cinema attendance
    Source: © 123rf Mongezi Mtati, brand strategist, Rogerwilco examines how top marketing executives define and strengthen their brands
    The building blocks of great brands 
    The ad printed with human faeces ink
    The ad printed with human faeces ink 
    Adidas' Olympics retro campaign steps into controversy
    Adidas' Olympics retro campaign steps into controversy 
    Lesego Kotane comes home to TBWA\South Africa
    Lesego Kotane comes home to TBWA\South Africa
    How local digital agency used its paid media intellect to boost SA's NSRI's coffers
    How local digital agency used its paid media intellect to boost SA's NSRI's coffers 
    Coronation launches new brand campaign: Invest early, you’ll be so happy you did
    Coronation launches new brand campaign: Invest early, you’ll be so happy you did 
    Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports
    #Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris

    1 day

    Source:
    The everyday influencer, a new era in influencer marketing

    By Pauline Oudin 1 day

    Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA
    Digital spend, digital return – and digital snake oil salesmen

    4 Jun 2024

    Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill
    UK passes Digital Markets, Competition and Consumers Bill

    3 Jun 2024

    Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX
    Google's generative AI search is another nail in the content coffin

      3 Jun 2024

    To reach your audience’s heart, speak their language
    To reach your audience’s heart, speak their language

      3 Jun 2024

    Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist
    3 SA agencies named in New York Festivals 2024 shortlist

    3 Jun 2024

    Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails
    Cultivating creativity through strong client-agency trust

      31 May 2024

    Bernini's ‘Audacity To Be’campaign encourages women to make the first move
    Bernini's ‘Audacity To Be’campaign encourages women to make the first move

    Grey Africa  31 May 2024

    Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD
    #AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

      31 May 2024

    #Hoorah X Essentiale Extreme created a social filter with the potential to save lives
    #Hoorah X Essentiale Extreme created a social filter with the potential to save lives

    Hoorah Digital  31 May 2024

    #BehindtheCampaign: Make it KFC!
    #BehindtheCampaign: Make it KFC!

    30 May 2024

    Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks
    The Q4 2023 Rams dataset set for release

    30 May 2024

    Effie Worldwide Report shows humanity lies at the heart of effectiveness
    Effie Worldwide Report shows humanity lies at the heart of effectiveness

    Association for Communication and Advertising  28 May 2024

    Source: © News24 https://www.news24.com/ News24]] MTN is the continent's most valuable brand
    MTN tops Brand Finance Africa 200 2024 rankings

    27 May 2024

    #OrchidsandOnions: DA crosses line in political persuasion
    #OrchidsandOnions: DA crosses line in political persuasion

      27 May 2024

    The Stream of Consciousness
    Updated: D&AD Awards 2024: SA brings home 8 Pencils

    27 May 2024

    Source: © 123rf Icasa rules in favour of DA against SABC on flag-burning election advertisement
    #SAelections24: Icasa rules in favour of DA's flag-burning advertisement

    27 May 2024

    The ARB agrees with the complainant that the Dermacare range is similar to Cerave's branding.
    ARB orders Nutriwomen to change Dermacare packaging

      27 May 2024

    Pressure Cooker Studios' dedicated commercial team will elevate your brand
    Pressure Cooker Studios' dedicated commercial team will elevate your brand

    Pressure Cooker Studios  27 May 2024

    Understanding marketing vs. advertising: Why businesses need both
    Understanding marketing vs. advertising: Why businesses need both

    AAA School of Advertising  24 May 2024

    Image supplied. Loeries Creative Week will return to the Mother City, Cape Town for the fourth consecutive year
    4th consecutive Cape Town Loeries

    24 May 2024

    Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria
    MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

    24 May 2024

    Source: © Nations Online The Audit Bureau of Circulations of South Africa (ABC) has released the Q1 for newspapers
    Newspapers: ABC Q1 2024: The slow steady downward trickle continues

      23 May 2024

    Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release
    Maps May 2024: Media consumption stable despite increasing financial strain on consumers

    23 May 2024

    Why South Africa’s top companies advertise on BusinessTech
    Why South Africa’s top companies advertise on BusinessTech

    Broad Media  23 May 2024

    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Levergy has won Gold at the MENA region Warc Awards.
    Levergy and Telkom's #StandTall campaign wins Gold at MENA Warc Awards

    22 May 2024

    Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London
    Full D&AD shortlist revealed

    21 May 2024

    Source: © Flux Trends Gen Z young is dissatisfied ver how much progress has been made in these 30 years in SA
    30/30/30 Project Report: Gen Z dissatisfied over lack of progress in 30 years in SA

    21 May 2024

    Matsidiso Kolobe, founder and chief creative officer at Salt Hub. Source: Supplied.
    #BehindtheSelfie: Matsidiso Kolobe, chief creative officer at Salt Hub

      21 May 2024

    SheBeen campaign reimagines women’s safety in taverns
    SheBeen campaign reimagines women’s safety in taverns

    Joe Public  21 May 2024

    Show more

    More news

    Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX
    Google's generative AI search is another nail in the content coffin

     3 Jun 2024

    To reach your audience’s heart, speak their language
    To reach your audience’s heart, speak their language

     3 Jun 2024

    Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist
    3 SA agencies named in New York Festivals 2024 shortlist

    3 Jun 2024

    Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails
    Cultivating creativity through strong client-agency trust

     31 May 2024

    Bernini's ‘Audacity To Be’campaign encourages women to make the first move
    Bernini's ‘Audacity To Be’campaign encourages women to make the first move

     31 May 2024

    Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD
    #AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

     31 May 2024

    #Hoorah X Essentiale Extreme created a social filter with the potential to save lives
    #Hoorah X Essentiale Extreme created a social filter with the potential to save lives

     31 May 2024

    #BehindtheCampaign: Make it KFC!
    #BehindtheCampaign: Make it KFC!

    30 May 2024

    Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks
    The Q4 2023 Rams dataset set for release

    30 May 2024

    Effie Worldwide Report shows humanity lies at the heart of effectiveness
    Effie Worldwide Report shows humanity lies at the heart of effectiveness

     28 May 2024

    Source: © News24 https://www.news24.com/ News24]] MTN is the continent's most valuable brand
    MTN tops Brand Finance Africa 200 2024 rankings

    27 May 2024

    #OrchidsandOnions: DA crosses line in political persuasion
    #OrchidsandOnions: DA crosses line in political persuasion

     27 May 2024

    The Stream of Consciousness
    Updated: D&AD Awards 2024: SA brings home 8 Pencils

    27 May 2024

    Source: © 123rf Icasa rules in favour of DA against SABC on flag-burning election advertisement
    #SAelections24: Icasa rules in favour of DA's flag-burning advertisement

    27 May 2024

    The ARB agrees with the complainant that the Dermacare range is similar to Cerave's branding.
    ARB orders Nutriwomen to change Dermacare packaging

     27 May 2024

    Pressure Cooker Studios' dedicated commercial team will elevate your brand
    Pressure Cooker Studios' dedicated commercial team will elevate your brand

    Pressure Cooker Studios 27 May 2024

    Understanding marketing vs. advertising: Why businesses need both
    Understanding marketing vs. advertising: Why businesses need both

     24 May 2024

    Image supplied. Loeries Creative Week will return to the Mother City, Cape Town for the fourth consecutive year
    4th consecutive Cape Town Loeries

    24 May 2024

    Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria
    MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

    24 May 2024

    Source: © Nations Online The Audit Bureau of Circulations of South Africa (ABC) has released the Q1 for newspapers
    Newspapers: ABC Q1 2024: The slow steady downward trickle continues

     23 May 2024

    Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release
    Maps May 2024: Media consumption stable despite increasing financial strain on consumers

    23 May 2024

    Why South Africa’s top companies advertise on BusinessTech
    Why South Africa’s top companies advertise on BusinessTech

     23 May 2024

    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Levergy has won Gold at the MENA region Warc Awards.
    Levergy and Telkom's #StandTall campaign wins Gold at MENA Warc Awards

    22 May 2024

    Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London
    Full D&AD shortlist revealed

    21 May 2024

    Source: © Flux Trends Gen Z young is dissatisfied ver how much progress has been made in these 30 years in SA
    30/30/30 Project Report: Gen Z dissatisfied over lack of progress in 30 years in SA

    21 May 2024

    Matsidiso Kolobe, founder and chief creative officer at Salt Hub. Source: Supplied.
    #BehindtheSelfie: Matsidiso Kolobe, chief creative officer at Salt Hub

     21 May 2024

    The 62nd annual D&AD Awards’ first shortlist has been announced
    D&AD Awards announce first shortlist

    21 May 2024

    SheBeen campaign reimagines women’s safety in taverns
    SheBeen campaign reimagines women’s safety in taverns

     21 May 2024

    Feed me Seymour!
    Feed me Seymour!

    ,  21 May 2024

    Image supplied. Actress and TV personality Nomzamo Mbatha, and Africanbank have formed a unique partnership that sees the creation and launch of a Mbatha Empower Her account
    Nomzamo Mbatha and Africanbank form unique partnership

    20 May 2024

    Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings
    Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

    20 May 2024

    Source:
    ARB rules in favour of Woolworths in rBST-free milk ad dispute

     20 May 2024

    Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards
    Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards

     17 May 2024

    Source: © Branding Asia South Africa won five Silver Pencils, one Bronze Pencil and 15 Merits from The One Show 2024
    SA leads The One Show regional tally, with Ogilvy heading up the winners

    17 May 2024

    Cameron Diaz is coming out of retirement and teaming with Jamie Foxx on a new action comedy, Back In Action. Source: Netflix.
    Netflix reaches 40m users for ad supported plan

     16 May 2024

    Source:
    How ‘ethical influencers’ engage their audiences about saving the planet

     16 May 2024

    Invibes partners with ONF to broaden its sustainable project investment across continents
    Invibes partners with ONF to broaden its sustainable project investment across continents

     16 May 2024

    Source: © Strategy South Africa’s Promise agency has won Africa and the country’s only awards at the ADC 103rd Annual Awards
    SA's Promise agency wins at the ADC 103rd Annual Awards

    15 May 2024

    The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing
    The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

     15 May 2024

    Show more

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