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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports
    #Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris
    Source: © Olympics The Paris Olympics official mascot is the Olympic Phryge, in the shape of the traditional small Phrygian hats
    #Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom 
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement
    #Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity 
    Source:
    The everyday influencer, a new era in influencer marketing 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa
    Cannes Lion Festival bought out by rival business, informa 
    #OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo
    #OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo 
    Image supplied. Three top-performing titles, Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 have seen average weekly cinema attendances more than double
    Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 sees surge in cinema attendance
    Source: © 123rf Mongezi Mtati, brand strategist, Rogerwilco examines how top marketing executives define and strengthen their brands
    The building blocks of great brands 
    The ad printed with human faeces ink
    The ad printed with human faeces ink 
    Adidas' Olympics retro campaign steps into controversy
    Adidas' Olympics retro campaign steps into controversy 
    Lesego Kotane comes home to TBWA\South Africa
    Lesego Kotane comes home to TBWA\South Africa
    How local digital agency used its paid media intellect to boost SA's NSRI's coffers
    How local digital agency used its paid media intellect to boost SA's NSRI's coffers 
    Coronation launches new brand campaign: Invest early, you’ll be so happy you did
    Coronation launches new brand campaign: Invest early, you’ll be so happy you did 
    Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports
    #Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris

    21 hours

    #Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom
    #Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom

    By Danette Breitenbach 22 hours

    Source:
    Warc report: Advertising spend to double in 2024

    18 Jan 2024

    Image supplied.
    Little Black Book's Immortal Awards 2023 winners

    18 Jan 2024

    Criteo and 365 Digital Partner to Drive Commerce
    Criteo and 365 Digital partner to drive commerce media innovation in South Africa

    365 Digital  17 Jan 2024

    #BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold
    #BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

      16 Jan 2024

    Image supplied. , Castle Lager, the national beer of Bafana Bafana, has launched an Afcon campaign with AI, to reward South African fans for the nation's every corner and shot on goal
    Castle Lager’s AI #TheBackUpSquad backs Bafana Bafana, rewards fans

    16 Jan 2024

    Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine
    #BizTrends2024: Musa Kalenga's five “techolutions” for 2024

      16 Jan 2024

    Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
    Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

    RAPT Creative Agency  16 Jan 2024

    #BizTrends2024: Dali Tembo – Culture: redefining the African narrative
    #BizTrends2024: Dali Tembo – Culture: redefining the African narrative

      15 Jan 2024

    #BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
    #BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

      15 Jan 2024

    Ogilvy grows its creative leadership in Johannesburg
    Ogilvy grows its creative leadership in Johannesburg

    Ogilvy South Africa  15 Jan 2024

    FKA twigs' Calvin Klein image has been banned in the UK. Source: Calvin Klein.
    Calvin Klein ad starring FKA twigs banned in the UK for sexual imagery

      12 Jan 2024

    Juliet Kavishe is on the jury. Source: Supplied.
    9 African creatives on ADC Awards global jury

    11 Jan 2024

    #BizTrends2024: Mike Sharman - From earned virality to purposeful purpose
    #BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

      10 Jan 2024

    L to R: VML has named Diane Wilson chief operations officer, Jarred Cinman its CEO and the WPP country manager for South Africa, Tebogo Skwambane as executive chairperson. Images supplied. Image by @Lesley Svenson, Bizcommunity.
    Jarred Cinman and Diane Wilson take up VML top leadership positions

    10 Jan 2024

    Source:
    With higher fees and more ads, streaming services are cashing in using the old cable TV tactics

      10 Jan 2024

    #BizTrends2024: Jordan Major - Finding the humorous side to a turbulent year ahead
    #BizTrends2024: Jordan Major - Finding the humorous side to a turbulent year ahead

    , RAPT Creative Agency  8 Jan 2024

    Heather Casey is the head of marketing at Investec Group. Source: Supplied.
    #BizTrends2024: Why client-centric marketing and being a purpose-led brand are so important

      8 Jan 2024

    Source:
    Amazon Prime Video will introduce ads in January

    5 Jan 2024

    Raye partners with H&M on latest movewear collection
    Raye partners with H&M on latest movewear collection

    5 Jan 2024

    Image supplied. The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ? and us Dubai named the Regional Agency for the Middle East and Africa.
    ‿ and us Dubai named One Club's top Middle East and Africa agency

    5 Jan 2024

    Source:
    Coca-Cola in Africa: a long history full of unexpected twists and turns

      4 Jan 2024

    Schweppes: Turning a social audio experience into a social revolution
    Schweppes: Turning a social audio experience into a social revolution

    3 Jan 2024

    Source:
    Fanta and TikTok collaborate to challenge tastebuds with neuroscience experiment

    22 Dec 2023

    Polygon's Remi du Preez has been named as a speaker. Source: Supplied.
    Polygon's Remi du Preez to be keynote speaker at WOO Africa Forum

    21 Dec 2023

    KFC delivers yet another Brand Fame Moment at the KFC T20 Internationals
    KFC delivers yet another Brand Fame Moment at the KFC T20 Internationals

    Playmakers  20 Dec 2023

    Source: © 123rf A Further Statement of Issues (FSOI) has been released by the Media and Digital Platforms Market Inquiry (MDPMI or Inquiry)
    Competition Commission's MDPMI identifies 6 additional themes, calls for FSOI

    20 Dec 2023

    Source:
    Tesla recalls over 2 million vehicles, but it needs to address confusing marketing

      20 Dec 2023

    Source: NSRI This festive season HTH and NSRI have formed a strategic partnership to raise awareness about pool safety
    HTH and NSRI campaign promotes pool safety this festive season

    19 Dec 2023

    Red & Yellow celebrates hat-trick win as Pendoring Awards’ Top School
    Red & Yellow celebrates hat-trick win as Pendoring Awards’ Top School

    Red & Yellow  19 Dec 2023

    Authentic transformation in advertising
    Authentic transformation in advertising

    Ebony+Ivory  18 Dec 2023

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    Criteo and 365 Digital Partner to Drive Commerce
    Criteo and 365 Digital partner to drive commerce media innovation in South Africa

     17 Jan 2024

    #BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold
    #BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

     16 Jan 2024

    Image supplied. , Castle Lager, the national beer of Bafana Bafana, has launched an Afcon campaign with AI, to reward South African fans for the nation's every corner and shot on goal
    Castle Lager’s AI #TheBackUpSquad backs Bafana Bafana, rewards fans

    16 Jan 2024

    Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine
    #BizTrends2024: Musa Kalenga's five “techolutions” for 2024

     16 Jan 2024

    Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
    Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

     16 Jan 2024

    #BizTrends2024: Dali Tembo – Culture: redefining the African narrative
    #BizTrends2024: Dali Tembo – Culture: redefining the African narrative

     15 Jan 2024

    #BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
    #BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

     15 Jan 2024

    Ogilvy grows its creative leadership in Johannesburg
    Ogilvy grows its creative leadership in Johannesburg

     15 Jan 2024

    FKA twigs' Calvin Klein image has been banned in the UK. Source: Calvin Klein.
    Calvin Klein ad starring FKA twigs banned in the UK for sexual imagery

     12 Jan 2024

    Juliet Kavishe is on the jury. Source: Supplied.
    9 African creatives on ADC Awards global jury

    11 Jan 2024

    #BizTrends2024: Mike Sharman - From earned virality to purposeful purpose
    #BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

     10 Jan 2024

    L to R: VML has named Diane Wilson chief operations officer, Jarred Cinman its CEO and the WPP country manager for South Africa, Tebogo Skwambane as executive chairperson. Images supplied. Image by @Lesley Svenson, Bizcommunity.
    Jarred Cinman and Diane Wilson take up VML top leadership positions

    10 Jan 2024

    Source:
    With higher fees and more ads, streaming services are cashing in using the old cable TV tactics

     10 Jan 2024

    #BizTrends2024: Jordan Major - Finding the humorous side to a turbulent year ahead
    #BizTrends2024: Jordan Major - Finding the humorous side to a turbulent year ahead

    ,  8 Jan 2024

    Heather Casey is the head of marketing at Investec Group. Source: Supplied.
    #BizTrends2024: Why client-centric marketing and being a purpose-led brand are so important

     8 Jan 2024

    Source:
    Amazon Prime Video will introduce ads in January

    5 Jan 2024

    Raye partners with H&M on latest movewear collection
    Raye partners with H&M on latest movewear collection

    5 Jan 2024

    Image supplied. The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ? and us Dubai named the Regional Agency for the Middle East and Africa.
    ‿ and us Dubai named One Club's top Middle East and Africa agency

    5 Jan 2024

    Source:
    Coca-Cola in Africa: a long history full of unexpected twists and turns

     4 Jan 2024

    Schweppes: Turning a social audio experience into a social revolution
    Schweppes: Turning a social audio experience into a social revolution

    3 Jan 2024

    Source:
    Fanta and TikTok collaborate to challenge tastebuds with neuroscience experiment

    22 Dec 2023

    Polygon's Remi du Preez has been named as a speaker. Source: Supplied.
    Polygon's Remi du Preez to be keynote speaker at WOO Africa Forum

    21 Dec 2023

    KFC delivers yet another Brand Fame Moment at the KFC T20 Internationals
    KFC delivers yet another Brand Fame Moment at the KFC T20 Internationals

    Playmakers 20 Dec 2023

    Source: © 123rf A Further Statement of Issues (FSOI) has been released by the Media and Digital Platforms Market Inquiry (MDPMI or Inquiry)
    Competition Commission's MDPMI identifies 6 additional themes, calls for FSOI

    20 Dec 2023

    Source:
    Tesla recalls over 2 million vehicles, but it needs to address confusing marketing

     20 Dec 2023

    Source: NSRI This festive season HTH and NSRI have formed a strategic partnership to raise awareness about pool safety
    HTH and NSRI campaign promotes pool safety this festive season

    19 Dec 2023

    Red & Yellow celebrates hat-trick win as Pendoring Awards’ Top School
    Red & Yellow celebrates hat-trick win as Pendoring Awards’ Top School

     19 Dec 2023

    Authentic transformation in advertising
    Authentic transformation in advertising

     18 Dec 2023

    Source: © 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024
    10 trends for 2024 from WPP

    18 Dec 2023

    Source: © 123rf Understanding and engaging with Gen Z is an essential element of a robust marketing strategy says Keleabetsoe Rammopo from Penquin
    Gen Z: Essential for a robust marketing strategy

     18 Dec 2023

    Andrew Mark Sewell joins NYF Radio Awards Advisory Board
    Andrew Mark Sewell joins NYF Radio Awards Advisory Board

    14 Dec 2023

    Stork campaign takes centre stage on Ads of the World
    Stork campaign takes centre stage on Ads of the World

     14 Dec 2023

    Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia
    Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia

     14 Dec 2023

    Castle Lager officially kicks off the nation's Festive Season with Taste of Victory
    Castle Lager officially kicks off the nation's Festive Season with Taste of Victory

    13 Dec 2023

    Hoorah: Paving the way for a thriving 2024 after stellar 2023
    Hoorah: Paving the way for a thriving 2024 after stellar 2023

     13 Dec 2023

    The ad has been removed from social media. Source: X.
    Zara removes ad after Gaza similarities pointed out

     12 Dec 2023

    4 South African creative leaders to be judges at the One Show
    4 South African creative leaders to be judges at the One Show

    12 Dec 2023

    Pioneering mindful advertising with Inverroche Gin
    Pioneering mindful advertising with Inverroche Gin

     12 Dec 2023

    Display branding on BusinessTech has never been more popular in South Africa – here’s why
    Display branding on BusinessTech has never been more popular in South Africa – here’s why

     12 Dec 2023

    Source:
    Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company

     11 Dec 2023

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