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Hook, Line & Sinker

Hook, Line & Sinker

Irvine Partners

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programmeHuman8

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

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Gearing up for Pamro 2018

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Gearing up for Pamro 2018

29 May 2018

The most admired African brands announced

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The most admired African brands announced

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

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#AfricaMonth: Africa is evolving into a global innovation powerhouse

Africa Month

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Pieter Bensch 25 May 2018

Image supplied.

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Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

PAMRO launches call for papers

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PAMRO launches call for papers

14 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth

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Louise Marsland 8 May 2018

Top 10 fastest growing economies in Africa in 2018

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Top 10 fastest growing economies in Africa in 2018

7 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025

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Airbnb global study reveals millennials as predominant travel consumers by 2025

3 May 2018

#AfricaMonth: Africa's youth represent hope for the future

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Louise Marsland 2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail

Research

Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Investor sentiment high in Africa

Research

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27 Apr 2018

Research

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Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor

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'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

African youth demand a seat at the table

Youth Marketing

African youth demand a seat at the table

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment

Research

Kenyan mobile consumer feedback company secures $3.5m investment

24 Apr 2018

Book launched on Africa's free trade agreement

Research

Book launched on Africa's free trade agreement

23 Apr 2018

(c) Ventsislav Bratovanov -

Research

The line between news and advertising is blurring, according to study

20 Apr 2018

Barclays Accelerator.

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Why African banks must work with fintech startups

Tom Jackson 13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

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Political risk impacts on dealmaking in Africa

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

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3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

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New scientific publication boosts African research

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

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Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.

Research

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

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Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Research

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Marketing

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

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Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Data & Analytics

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

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Africa's growth story celebrated

5 Mar 2018

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Gearing up for Pamro 2018

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Pieter Bensch 25 May 2018

Image supplied.

Marketing & MediaGeneration Z - Chasing butterflies (Part 1)

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7 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025

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3 May 2018

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Louise Marsland 2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail

Marketing & MediaChief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

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27 Apr 2018

Marketing & MediaBrand building in Africa: Demystifying the African marketplace

Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor

Marketing & Media'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

African youth demand a seat at the table

Marketing & MediaAfrican youth demand a seat at the table

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment

Marketing & MediaKenyan mobile consumer feedback company secures $3.5m investment

24 Apr 2018

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Marketing & MediaBook launched on Africa's free trade agreement

23 Apr 2018

(c) Ventsislav Bratovanov -

Marketing & MediaThe line between news and advertising is blurring, according to study

20 Apr 2018

Barclays Accelerator.

Marketing & MediaWhy African banks must work with fintech startups

Tom Jackson 13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

Marketing & MediaPolitical risk impacts on dealmaking in Africa

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

Marketing & MediaAsia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

Marketing & MediaNew scientific publication boosts African research

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

Marketing & MediaThese are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.

Marketing & MediaWorld's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Marketing & MediaConsumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Marketing & MediaAfrica's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Marketing & MediaYouth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing & MediaMarketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

ICTAfrica Rising: How Geospatial data analytics is transforming governance on the continent

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Africa's growth story celebrated

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5 Mar 2018

Investing in media measurement in Africa

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Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

Marketing & Media#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketing & MediaMarketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

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1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

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26 Jan 2018

Image credit: bruce mars via

Marketing & MediaTop ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

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12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

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Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

Marketing & MediaAPA results: Kenya's thriving advertising industry

4 Dec 2017

Let's do Biz