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Irvine Partners

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programmeHuman8

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

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Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

Design Indaba

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Digital

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Marketing

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Research

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Higher Education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Trends

Top ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Research

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

E-commerce

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

Loeries Creative Week

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Research

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Three key trends for African economic growth in 2018

Research

Three key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience

Research

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Research

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

(c) Karol Kozlowski -

TV

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Research

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Recruitment

Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Research

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

Research

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

elwynn ©

Research

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

TV

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

Research

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Kui Kariuki

Media

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

TV

How will Africa cope with its rising population challenges?

16 Aug 2017

Research

Boost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls

Research

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

CRM, CX, UX

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

Media

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

Data & Analytics

African data is not “user-friendly”

24 Jul 2017

Centres of excellence transform Africa

Research

Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Youth Marketing

Research calls for new approach to youth strategies in Africa

23 Feb 2017

More news

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

Marketing & Media#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketing & MediaMarketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Marketing & MediaDon't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

RetailAfrica's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

EducationNext Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Marketing & MediaTop ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Marketing & MediaQuality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

RetailLess than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

Marketing & MediaAPA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Marketing & MediaBrands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Three key trends for African economic growth in 2018

Marketing & MediaThree key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience

Marketing & Media#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Marketing & MediaReimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

(c) Karol Kozlowski -

Marketing & MediaPay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Marketing & MediaKenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Marketing & MediaMultinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Marketing & MediaPublishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

Marketing & Media#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

elwynn ©

Marketing & Media#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

Marketing & Media#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

Marketing & Media#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Kui Kariuki

Marketing & Media#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

Marketing & MediaHow will Africa cope with its rising population challenges?

16 Aug 2017

Marketing & MediaBoost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls

Marketing & MediaThree African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Marketing & MediaAnalytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

Marketing & MediaHow brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

ICTAfrican data is not “user-friendly”

24 Jul 2017

Centres of excellence transform Africa

Marketing & MediaCentres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Marketing & MediaResearch calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Marketing & MediaConsumer insights agency raises seed capital

16 Feb 2017

ECA Monthly stats report

Marketing & MediaECA launches monthly Africa economic and social data

6 Sep 2016

AIMS students

Marketing & MediaResearch funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey

Marketing & MediaTrans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Marketing & MediaInvestment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team

Marketing & MediaGeoPoll appoints head of Africa sales team

7 Jul 2016

Harmonising media research across Africa

Marketing & MediaHarmonising media research across Africa

Oresti Patricios 27 Jun 2016

Image by 123RF

Marketing & MediaYouth employment trends in East Africa

21 Jun 2016

Image by 123RF

Marketing & MediaUnlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Marketing & MediaIndependent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

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