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Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programmeHuman8

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Drop in optimism among Africa's youth - report

27 Jun 2022

Uncertainty ahead: The state of African consumer sentiment

15 Jun 2022

Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: Wunderman Thompson

Wunderman Thompson reveals The Future 100: 2022

19 Jan 2022

Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: ©mangostar -

More shoppers panic buying ahead of festive season - report

25 Nov 2021

Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

One size doesn't fit all: Advice for brands seeking to access the African market

One size doesn't fit all: Advice for brands seeking to access the African market

Candice Robertson, Wavemaker 12 Aug 2021

Source: ©bagworld -

Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

11 Aug 2021

Voice assistant transaction values to hit $19,4bn by 2023

3 Aug 2021

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

Segmenting for the future: 5 emerging consumer types

Segmenting for the future: 5 emerging consumer types

John Watling 21 Jun 2021

D&AD 2021 social media trends

Ashleigh Burton 14 Jun 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Adeola Tejumola, Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes

Euromonitor identifies 6 cannabis consumer archetypes

21 Apr 2021

Consumers spent $900bn more at online retailers globally in 2020

14 Apr 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

2020 digital holiday sales climb to $1.1tn globally - Salesforce

13 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

15 Oct 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Gustavo via Pexels

Global consumers ease back into in-store shopping - report

4 Sep 2020

More news

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Drop in optimism among Africa's youth - report

27 Jun 2022

Uncertainty ahead: The state of African consumer sentiment

15 Jun 2022

Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: Wunderman Thompson

Wunderman Thompson reveals The Future 100: 2022

19 Jan 2022

Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: ©mangostar -

More shoppers panic buying ahead of festive season - report

25 Nov 2021

Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

One size doesn't fit all: Advice for brands seeking to access the African market

One size doesn't fit all: Advice for brands seeking to access the African market

Candice Robertson, Wavemaker 12 Aug 2021

Source: ©bagworld -

Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

11 Aug 2021

Voice assistant transaction values to hit $19,4bn by 2023

3 Aug 2021

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

Segmenting for the future: 5 emerging consumer types

Segmenting for the future: 5 emerging consumer types

John Watling 21 Jun 2021

D&AD 2021 social media trends

Ashleigh Burton 14 Jun 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Adeola Tejumola, Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes

Euromonitor identifies 6 cannabis consumer archetypes

21 Apr 2021

Consumers spent $900bn more at online retailers globally in 2020

14 Apr 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

2020 digital holiday sales climb to $1.1tn globally - Salesforce

13 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

15 Oct 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Gustavo via Pexels

Global consumers ease back into in-store shopping - report

4 Sep 2020

Image by from .

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike 4 Sep 2020

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Image source: .

How digital research is best positioned to understand African consumers

23 Jul 2020

Image credit: Retha Ferguson from Pexels

Covid-19 impact on consumption patterns in Africa's key markets

23 Jul 2020

Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

Roman Magis 15 Jul 2020

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Photo by rupixen.com on .

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Consumer markets under pressure in 2020

Consumer markets under pressure in 2020

Camilla Butler 5 Jun 2020

Not ready...? Get set, go! An Africa recovery playbook

Not ready...? Get set, go! An Africa recovery playbook

Ndeye Diagne, Kantar 2 Jun 2020

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