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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

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Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

5 Mar 2020

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

Lauren Hartzenberg 4 Mar 2020

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

4 Mar 2020

'Bee-washing' hurts bees and misleads consumers

'Bee-washing' hurts bees and misleads consumers

Lila Westreich 24 Feb 2020

Africa wired: E-commerce offers fresh opportunities for young traders

Africa wired: E-commerce offers fresh opportunities for young traders

Yun Shi 18 Feb 2020

Innervation acquires loyalty business from Tritech Media

Innervation acquires loyalty business from Tritech Media

4 Feb 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

Africa gains prominence in Global Retail Development Index 2019

13 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa

#BizTrends2020: Bright future for luxury brands in Africa

Alain Dos Santos 10 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

#BizTrends2020: How SA retailers can keep growing in a digital world

#BizTrends2020: How SA retailers can keep growing in a digital world

Cecil Ungerer 6 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.

2020: Building the emotive link between customers and our brands

Alan Radmall 12 Dec 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Leigh Andrews 15 Nov 2019

Image credit: Brooke Lark on Unsplash.

How AI is helping brands manage their online reputation

Ashleigh Wainstein 15 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

The robot wears Prada: what happens when AI starts giving out fashion tips?

Mark Liu 25 Oct 2019

6 trends shaping the shopping mall experience

6 trends shaping the shopping mall experience

Theresa Terblanche 23 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

Image credit: NeONBRAND on Unsplash.

3 ways sustainability and reputation are closely linked

Chris Bischoff 8 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience

#GartnerSYM: Offering the 'everything customer' the multi-experience

Leigh Andrews 17 Sep 2019

Pentawards 2019 honours best in global packaging design

Pentawards 2019 honours best in global packaging design

16 Sep 2019

Image credit: Luke Chesser on Unsplash.

3 data trends shaping digital marketing in the next 18 months

Grant Lapping 30 Aug 2019

Shop Association releases Storedits global display research

Shop Association releases Storedits global display research

30 Aug 2019

Customer engagement in an omnichannel world

Customer engagement in an omnichannel world

Mo Areff 13 Aug 2019

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Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

5 Mar 2020

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

Lauren Hartzenberg 4 Mar 2020

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

4 Mar 2020

'Bee-washing' hurts bees and misleads consumers

'Bee-washing' hurts bees and misleads consumers

Lila Westreich 24 Feb 2020

Africa wired: E-commerce offers fresh opportunities for young traders

Africa wired: E-commerce offers fresh opportunities for young traders

Yun Shi 18 Feb 2020

Innervation acquires loyalty business from Tritech Media

Innervation acquires loyalty business from Tritech Media

4 Feb 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

Africa gains prominence in Global Retail Development Index 2019

13 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa

#BizTrends2020: Bright future for luxury brands in Africa

Alain Dos Santos 10 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

#BizTrends2020: How SA retailers can keep growing in a digital world

#BizTrends2020: How SA retailers can keep growing in a digital world

Cecil Ungerer 6 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.

2020: Building the emotive link between customers and our brands

Alan Radmall 12 Dec 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Leigh Andrews 15 Nov 2019

Image credit: Brooke Lark on Unsplash.

How AI is helping brands manage their online reputation

Ashleigh Wainstein 15 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

The robot wears Prada: what happens when AI starts giving out fashion tips?

Mark Liu 25 Oct 2019

6 trends shaping the shopping mall experience

6 trends shaping the shopping mall experience

Theresa Terblanche 23 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

Image credit: NeONBRAND on Unsplash.

3 ways sustainability and reputation are closely linked

Chris Bischoff 8 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience

#GartnerSYM: Offering the 'everything customer' the multi-experience

Leigh Andrews 17 Sep 2019

Pentawards 2019 honours best in global packaging design

Pentawards 2019 honours best in global packaging design

16 Sep 2019

Image credit: Luke Chesser on Unsplash.

3 data trends shaping digital marketing in the next 18 months

Grant Lapping 30 Aug 2019

Shop Association releases Storedits global display research

Shop Association releases Storedits global display research

30 Aug 2019

Customer engagement in an omnichannel world

Customer engagement in an omnichannel world

Mo Areff 13 Aug 2019

Lira honoured as first African Barbie role model

Lira honoured as first African Barbie role model

7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Major shifts on the horizon in Nigeria's consumer landscape

Major shifts on the horizon in Nigeria's consumer landscape

1 Aug 2019

Image credit: Franki Chamaki on Unsplash.

There is no such thing as market saturation

Bogosi Motshegwa 30 Jul 2019

5 ways to drive growth through customer retention

5 ways to drive growth through customer retention

Kirsty Sharman 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

African design showcased at Bloomingdale's The Lion King pop-up

African design showcased at Bloomingdale's The Lion King pop-up

Lauren Hartzenberg 22 Jul 2019

Retail in 2030: AI, IoT, big data, and omnichannel as teenagers

Retail in 2030: AI, IoT, big data, and omnichannel as teenagers

M Frazer 16 Jul 2019

10 retail trends for 2019

10 retail trends for 2019

Jackie Kalis 15 Jul 2019

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Image credit: Mein Deal on Unsplash.

How to use design thinking to build the next Amazon

Anne-marie le Roux 15 Jul 2019

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