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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

    12 Jun 2024

    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    (c) Karol Kozlowski -
    Pay-TV market reaches 23.7m African subscribers

    5 Oct 2017

    Kenya election annulment: What are Kenyans talking about?
    Kenya election annulment: What are Kenyans talking about?

    Meltwater  5 Oct 2017

    Multinationals seek local presence in Africa
    Multinationals seek local presence in Africa

    27 Sep 2017

    Publishers share greatest threats, fears for 2018 media industry
    Publishers share greatest threats, fears for 2018 media industry

    21 Sep 2017

    Luca Bertolli ©
    #Pamro2017: Why most quantitative research is inefficient and wasteful

      6 Sep 2017

    elwynn ©
    #Pamro2017: How the affluent engage with international media brands

      30 Aug 2017

    Wavebreak Media Ltd. © –
    #Pamro2017: Rethinking TV audience measurement in Africa

      30 Aug 2017

    #Pamro2017: The reason African Lions is a critical research study for Africa
    #Pamro2017: The reason African Lions is a critical research study for Africa

      29 Aug 2017

    Kui Kariuki
    #Pamro2017: The challenges in changing media consumption habits

      28 Aug 2017

    Children gathered in Niger. Credit: BBC.
    How will Africa cope with its rising population challenges?

    16 Aug 2017

    Boost your brand through rapid response
    Boost your brand through rapid response

    14 Aug 2017

    Three African markets worst affected by spam calls
    Three African markets worst affected by spam calls

    2 Aug 2017

    Analytics is critical, but data is being left out
    Analytics is critical, but data is being left out

      27 Jul 2017

    How brands can fight the negative impact of fake news
    How brands can fight the negative impact of fake news

      25 Jul 2017

    Data/ © rawpixel via
    African data is not “user-friendly”

    24 Jul 2017

    Centres of excellence transform Africa
    Centres of excellence transform Africa

    7 Apr 2017

    Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.
    Research calls for new approach to youth strategies in Africa

    23 Feb 2017

    Consumer insights agency raises seed capital
    Consumer insights agency raises seed capital

    16 Feb 2017

    ECA Monthly stats report
    ECA launches monthly Africa economic and social data

    6 Sep 2016

    AIMS students
    Research funding for African scientists for climate change solutions

    5 Sep 2016

    Professor Ernest Aryeetey
    Trans-continental university research strengthened

    1 Aug 2016

    Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).
    Investment in African researchers

    27 Jul 2016

    GeoPoll appoints head of Africa sales team
    GeoPoll appoints head of Africa sales team

    7 Jul 2016

    Harmonising media research across Africa
    Harmonising media research across Africa

      27 Jun 2016

    Image by 123RF
    Youth employment trends in East Africa

    21 Jun 2016

    Image by 123RF
    Unlocking telecoms investment in Africa

    20 Jun 2016

    Independent TV audience measurement for Africa
    Independent TV audience measurement for Africa

      9 Jun 2016

    Image by 123RF
    Why it's time African researchers stopped working in silos

      26 May 2016

    BrandsEye launches 360 media monitoring solution
    BrandsEye launches 360 media monitoring solution

    22 May 2016

    African markets emerge on global retail development index
    African markets emerge on global retail development index

    3 Jun 2015

    Show more

    More news

    (c) Karol Kozlowski -
    Pay-TV market reaches 23.7m African subscribers

    5 Oct 2017

    Kenya election annulment: What are Kenyans talking about?
    Kenya election annulment: What are Kenyans talking about?

     5 Oct 2017

    Multinationals seek local presence in Africa
    Multinationals seek local presence in Africa

    27 Sep 2017

    Publishers share greatest threats, fears for 2018 media industry
    Publishers share greatest threats, fears for 2018 media industry

    21 Sep 2017

    Luca Bertolli ©
    #Pamro2017: Why most quantitative research is inefficient and wasteful

     6 Sep 2017

    elwynn ©
    #Pamro2017: How the affluent engage with international media brands

     30 Aug 2017

    Wavebreak Media Ltd. © –
    #Pamro2017: Rethinking TV audience measurement in Africa

     30 Aug 2017

    #Pamro2017: The reason African Lions is a critical research study for Africa
    #Pamro2017: The reason African Lions is a critical research study for Africa

     29 Aug 2017

    Kui Kariuki
    #Pamro2017: The challenges in changing media consumption habits

     28 Aug 2017

    Children gathered in Niger. Credit: BBC.
    How will Africa cope with its rising population challenges?

    16 Aug 2017

    Boost your brand through rapid response
    Boost your brand through rapid response

    14 Aug 2017

    Three African markets worst affected by spam calls
    Three African markets worst affected by spam calls

    2 Aug 2017

    Analytics is critical, but data is being left out
    Analytics is critical, but data is being left out

     27 Jul 2017

    How brands can fight the negative impact of fake news
    How brands can fight the negative impact of fake news

     25 Jul 2017

    Data/ © rawpixel via
    African data is not “user-friendly”

    24 Jul 2017

    Centres of excellence transform Africa
    Centres of excellence transform Africa

    7 Apr 2017

    Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.
    Research calls for new approach to youth strategies in Africa

    23 Feb 2017

    Consumer insights agency raises seed capital
    Consumer insights agency raises seed capital

    16 Feb 2017

    ECA Monthly stats report
    ECA launches monthly Africa economic and social data

    6 Sep 2016

    AIMS students
    Research funding for African scientists for climate change solutions

    5 Sep 2016

    Professor Ernest Aryeetey
    Trans-continental university research strengthened

    1 Aug 2016

    Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).
    Investment in African researchers

    27 Jul 2016

    GeoPoll appoints head of Africa sales team
    GeoPoll appoints head of Africa sales team

    7 Jul 2016

    Harmonising media research across Africa
    Harmonising media research across Africa

     27 Jun 2016

    Image by 123RF
    Youth employment trends in East Africa

    21 Jun 2016

    Image by 123RF
    Unlocking telecoms investment in Africa

    20 Jun 2016

    Independent TV audience measurement for Africa
    Independent TV audience measurement for Africa

     9 Jun 2016

    Image by 123RF
    Why it's time African researchers stopped working in silos

     26 May 2016

    BrandsEye launches 360 media monitoring solution
    BrandsEye launches 360 media monitoring solution

    22 May 2016

    African markets emerge on global retail development index
    African markets emerge on global retail development index

    3 Jun 2015

    The mobile revolution in Africa
    The mobile revolution in Africa

    17 Apr 2015

    The eight criteria that distinguish B2B markets from B2C markets
    The eight criteria that distinguish B2B markets from B2C markets

     28 Mar 2015

    The story of the African consumer
    The story of the African consumer

     3 Jun 2014

    Bottom line: It's about Africa
    Bottom line: It's about Africa

     11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

     27 Dec 2013

    African voices on the digital revolution
    African voices on the digital revolution

    31 May 2013

    SA mobile prices among the highest in Africa
    SA mobile prices among the highest in Africa

     13 Apr 2012

    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

    9 Nov 2011

    African mobile advertising market continues growth - InMobi

    6 Jun 2011

    Show more

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