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![Tailoring the customer experience boosts online sales](https://biz-file.com/c/1710/416695-208x117.jpg?2)
Tailoring the customer experience boosts online sales
Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017
![Image supplied.](https://biz-file.com/c/1705/390079-208x117.jpg?2)
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![How retailers are going digital-first this holiday season](https://biz-file.com/c/2111/635317-208x117.jpg?3)
![Source: ©gajus -](https://biz-file.com/c/2107/617684-208x117.jpg?2)
![Source: Getty](https://biz-file.com/c/2106/616875-208x117.jpg?2)
![Jeff Bezos reshaped retail as CEO of Amazon. AP Photo/John Locher](https://biz-file.com/c/2102/595972-208x117.jpg?2)
![Gustavo via Pexels](https://biz-file.com/c/2009/574537-208x117.jpg?2)
![1 in 4 consumers tried a new brand during pandemic - global report](https://biz-file.com/c/2008/570570-208x117.jpg?2)
![Coronavirus has turned retail therapy into retail anxiety - keeping customers calm will be key to carrying on](https://biz-file.com/c/2007/568018-208x117.jpg?2)
![Customer experience will help retailers overcome the financial hit from coronavirus](https://biz-file.com/c/2007/564653-208x117.jpg?2)
![The most valuable global retail brands for 2019](https://biz-file.com/c/1905/496700-208x117.jpg?2)
![Successful retail chatbot interactions to grow eightfold by 2023](https://biz-file.com/c/1905/495887-208x117.jpg?2)
![Brick-bait: 3 tricks up retailers' sleeves to lure you back to physical shops](https://biz-file.com/c/1901/479663-208x117.jpg?2)
![Elevated sensorial experiences drive shoppers back to stores](https://biz-file.com/c/1901/477582-208x117.jpg?2)
![Location and voice technology are the future of retail](https://biz-file.com/c/1804/436479-208x117.jpg?2)
!['Down down' and 'cheap cheap' are gone gone: why supermarkets are moving away from price](https://biz-file.com/c/1803/434475-208x117.jpg?2)
![Amazon drives a fifth city-shaping retail revolution](https://biz-file.com/c/1801/426818-208x117.jpg?2)
![What makes us sign up to subscription boxes?](https://biz-file.com/c/1801/424107-208x117.jpg?2)
![Tailoring the customer experience boosts online sales](https://biz-file.com/c/1710/416695-208x117.jpg?2)
Tailoring the customer experience boosts online sales
Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017
![Image supplied.](https://biz-file.com/c/1705/390079-208x117.jpg?2)
![Second annual global customer service survey: The findings](https://biz-file.com/c/1406/203395-208x117.jpg)
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