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![Fashion influences set design and film locations](https://biz-file.com/c/2408/747615-208x117.jpg?5)
![Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global](https://biz-file.com/c/2408/746736-208x117.jpg?1)
![Source: © Brand Finance Corona Extra has reclaimed the title of the world’s most valuable beer brand, followed by Heineken and Budweiser](https://biz-file.com/c/2407/745937-208x117.png?2)
![Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting](https://biz-file.com/c/2407/745605-208x117.png?3)
Marketing & Media
Adidas' brand sentiment plummets after dropping Bella Hadid
Danette Breitenbach 29 Jul 2024
![Image supplied. India is expected to be the first to release the world's first feature-length AI-generated film Maharaja in Denims, produced by Intelliflicks Studios](https://biz-file.com/c/2407/745503-208x117.png?1)
![Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue](https://biz-file.com/c/2407/745330-208x117.jpg?2)
![Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024](https://biz-file.com/c/2407/745324-208x117.jpg?2)
![Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa](https://biz-file.com/c/2407/745252-208x117.jpg?2)
Marketing & Media
Cannes Lion Festival bought out by rival business, informa
Danette Breitenbach 24 Jul 2024
![Adidas' Olympics retro campaign steps into controversy](https://biz-file.com/c/2407/745085-208x117.jpg?5)
Marketing & Media
Adidas' Olympics retro campaign steps into controversy
Danette Breitenbach 23 Jul 2024
![Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex](https://biz-file.com/c/2407/744798-208x117.jpg?3)
![CrowdStrike Falcon glitch disrupts global services across sectors](https://biz-file.com/c/2407/744774-208x117.jpg?5)
![Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands](https://biz-file.com/c/2407/743595-208x117.jpg?3)
![Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account](https://biz-file.com/c/2406/740098-208x117.jpg?1)
![Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists](https://biz-file.com/c/2406/739497-208x117.png?2)
Marketing & Media
#Cannes2024 : Innovation, Glass and Titanium Shortlists released
Danette Breitenbach 4 Jun 2024
![Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill](https://biz-file.com/c/2406/739286-208x117.jpg?1)
![Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist](https://biz-file.com/c/2406/739265-208x117.jpg?3)
![Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)](https://biz-file.com/c/2405/739106-208x117.jpg?2)
![Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category](https://biz-file.com/c/2405/738780-208x117.jpg?1)
![The Stream of Consciousness](https://biz-file.com/c/2405/738411-208x117.jpg?2)
![Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024](https://biz-file.com/c/2405/738195-208x117.jpg?2)
![Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London](https://biz-file.com/c/2405/738121-208x117.jpg?1)
![The 62nd annual D&AD Awards’ first shortlist has been announced](https://biz-file.com/c/2405/737940-208x117.jpg?3)
![Image source: Johannes Plenio from](https://biz-file.com/c/2405/738045-208x117.jpg?2)
![Source: © Witness Media Lab Many people have been targeted by deep fakes](https://biz-file.com/c/2405/737372-208x117.png?2)
![Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions](https://biz-file.com/c/2405/737247-208x117.png?2)
![Source: Supplied](https://biz-file.com/c/2404/734934-208x117.jpg?2)
![Somali pirates' return adds to crisis for global shipping companies](https://biz-file.com/c/2403/731653.jpg)
Logistics & Transport
Somali pirates' return adds to crisis for global shipping companies
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