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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

By Danette Breitenbach 16 Oct 2024

More news

Source: ©ammentorp via

The metaverse offers challenges and possibilities for the future of the retail industry

Omar H. Fares 4 Jan 2023

Source: Supplied

Senegal's Kwely launches made-in-Africa wholesale marketplace

19 Dec 2022

Egypt announces committee to set 'fair price' for basic goods

Ahmed Tolba 19 Dec 2022

Luisa Ortega named new president of Cola-Cola's Africa business

Luisa Ortega named new president of Cola-Cola's Africa business

14 Dec 2022

Grocery delivery service Yassir Express launches in Gauteng

Grocery delivery service Yassir Express launches in Gauteng

13 Dec 2022

Source: Supplied

How tech can serve retailers facing pressure to innovate

Marlene Naidoo 7 Dec 2022

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Carl W Jones 6 Dec 2022

Pre-loved fashion platform Yaga raises €2.2m to fuel growth

Pre-loved fashion platform Yaga raises €2.2m to fuel growth

1 Dec 2022

5 retail predictions ahead of the holiday season

29 Nov 2022

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Source: Massmart

Walmart's R6.4bn buyout of Massmart a done deal

23 Nov 2022

Shoprite to shut operations in Democratic Republic of Congo

Shoprite to shut operations in Democratic Republic of Congo

Stanis Bujakera 23 Nov 2022

Mattel launches NFT marketplace

Mattel launches NFT marketplace

22 Nov 2022

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra 10 Nov 2022

Levi's appoints Michelle Gass as president and CEO-in-waiting

10 Nov 2022

Puma boss Bjørn Gulden named new Adidas CEO

9 Nov 2022

PMI event sponsorship "tantamount to tobacco advertising" - civil society orgs

PMI event sponsorship "tantamount to tobacco advertising" - civil society orgs

7 Nov 2022

Source: ©marushy -

Trends paving the way for the future of retail in Africa

Lauren Hartzenberg 4 Nov 2022

Major brands failing to meet plastic sustainability goals

3 Nov 2022

Source: feathercollector -

Cadbury-maker Mondelez pumps another $600m into cocoa sustainability programme

1 Nov 2022

Source: Supplied

Buy now pay later spend to soar, fuelled by macro-economic pressures

26 Oct 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Cotton exporter Benin developing home-grown textile industry

Cotton exporter Benin developing home-grown textile industry

Alison Williams 24 Oct 2022

Source: Supplied

H&M Foundation on the lookout for sustainable fashion innovators

24 Oct 2022

Walmart doubles down on Africa despite a decade of frustration

Walmart doubles down on Africa despite a decade of frustration

Nqobile Dludla 21 Oct 2022

Nestlé names Nicole Roos first female MD for East and Southern Africa

Nestlé names Nicole Roos first female MD for East and Southern Africa

19 Oct 2022

Source: ©Grosescu Alberto -

Africa's luxury resale shoppers flock to Louis Vuitton

13 Oct 2022

Fast fashion giant Shein commits to cutting emissions

Fast fashion giant Shein commits to cutting emissions

13 Oct 2022

Source: ©Diana Kadreva -

Cost of e-commerce fraud to exceed $48bn in 2023 - BNPL poses major risk

12 Oct 2022

Lindt's chocolate bunny trade mark win shows shape matters to consumers

Enrico Bonadio and Alina Trapova 12 Oct 2022

More news

Source: Supplied

Senegal's Kwely launches made-in-Africa wholesale marketplace

19 Dec 2022

Egypt announces committee to set 'fair price' for basic goods

Ahmed Tolba 19 Dec 2022

Luisa Ortega named new president of Cola-Cola's Africa business

Luisa Ortega named new president of Cola-Cola's Africa business

14 Dec 2022

Grocery delivery service Yassir Express launches in Gauteng

Grocery delivery service Yassir Express launches in Gauteng

13 Dec 2022

Source: Supplied

How tech can serve retailers facing pressure to innovate

Marlene Naidoo 7 Dec 2022

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Carl W Jones 6 Dec 2022

Pre-loved fashion platform Yaga raises €2.2m to fuel growth

Pre-loved fashion platform Yaga raises €2.2m to fuel growth

1 Dec 2022

5 retail predictions ahead of the holiday season

29 Nov 2022

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Source: Massmart

Walmart's R6.4bn buyout of Massmart a done deal

23 Nov 2022

Shoprite to shut operations in Democratic Republic of Congo

Shoprite to shut operations in Democratic Republic of Congo

Stanis Bujakera 23 Nov 2022

Mattel launches NFT marketplace

Mattel launches NFT marketplace

22 Nov 2022

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra 10 Nov 2022

Levi's appoints Michelle Gass as president and CEO-in-waiting

10 Nov 2022

Puma boss Bjørn Gulden named new Adidas CEO

9 Nov 2022

PMI event sponsorship "tantamount to tobacco advertising" - civil society orgs

PMI event sponsorship "tantamount to tobacco advertising" - civil society orgs

7 Nov 2022

Source: ©marushy -

Trends paving the way for the future of retail in Africa

Lauren Hartzenberg 4 Nov 2022

Major brands failing to meet plastic sustainability goals

3 Nov 2022

Source: feathercollector -

Cadbury-maker Mondelez pumps another $600m into cocoa sustainability programme

1 Nov 2022

Source: Supplied

Buy now pay later spend to soar, fuelled by macro-economic pressures

26 Oct 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Cotton exporter Benin developing home-grown textile industry

Cotton exporter Benin developing home-grown textile industry

Alison Williams 24 Oct 2022

Source: Supplied

H&M Foundation on the lookout for sustainable fashion innovators

24 Oct 2022

Walmart doubles down on Africa despite a decade of frustration

Walmart doubles down on Africa despite a decade of frustration

Nqobile Dludla 21 Oct 2022

Nestlé names Nicole Roos first female MD for East and Southern Africa

Nestlé names Nicole Roos first female MD for East and Southern Africa

19 Oct 2022

Source: ©Grosescu Alberto -

Africa's luxury resale shoppers flock to Louis Vuitton

13 Oct 2022

Fast fashion giant Shein commits to cutting emissions

Fast fashion giant Shein commits to cutting emissions

13 Oct 2022

Source: ©Diana Kadreva -

Cost of e-commerce fraud to exceed $48bn in 2023 - BNPL poses major risk

12 Oct 2022

Lindt's chocolate bunny trade mark win shows shape matters to consumers

Enrico Bonadio and Alina Trapova 12 Oct 2022

Can we right-size inventory for hyperlocal shopping?

David Lancefield 6 Oct 2022

Source: Reuters/Siphiwe Sibeko

Massmart prepares to shut Game stores in East and West Africa

5 Oct 2022

Dr Precious Moloi-Motsepe, founder and executive chair of African Fashion International and Lucilla Booyzen, director of South African Fashion Week. Source: Supplied

South Africans selected for BoF 500 Global Fashion Leader Index

3 Oct 2022

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Lauren Hartzenberg 28 Sep 2022

Outgoing Unilever CEO Alan Jope. Source: Supplied

Unilever CEO Alan Jope to retire

27 Sep 2022

Pentawards 2022: Best in global packaging design revealed

Pentawards 2022: Best in global packaging design revealed

26 Sep 2022

Yeezy Gap Round Jacket floating projection in Los Angeles. Source: Gap

Kanye West pulls plug on Yeezy Gap partnership

16 Sep 2022

Yvon Chouinard, Patagonia founder. Source: Patagonia

Patagonia founder gives company away - 'Earth is now our only shareholder'

16 Sep 2022

Empty shelves and rising prices test Tunisians' patience

Empty shelves and rising prices test Tunisians' patience

Tarek Amara and Jihed Abidellaoui 9 Sep 2022

Source: Reuters

Drone delivery picks up in Africa as Jumia partners with Zipline

Bhargav Acharya 1 Sep 2022

#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people

#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people

Lauren Hartzenberg 31 Aug 2022

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