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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

By Danette Breitenbach 16 Oct 2024

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#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Lauren Hartzenberg 29 May 2019

Nestlé launches innovation challenge in 6 African countries

Nestlé launches innovation challenge in 6 African countries

28 May 2019

Africa's top 100 brands announced

27 May 2019

Call for applications: Impact Fund for African Creatives' accelerator programme

Call for applications: Impact Fund for African Creatives' accelerator programme

21 May 2019

Coca-Cola to retain majority stake in Africa bottling business

Coca-Cola to retain majority stake in Africa bottling business

21 May 2019

#AfricaMonth: Alain Dos Santos on growing Montblanc's luxury legacy in Africa

#AfricaMonth: Alain Dos Santos on growing Montblanc's luxury legacy in Africa

Lauren Hartzenberg 20 May 2019

Plastic warms the planet twice as much as aviation - here's how to make it climate-friendly

Plastic warms the planet twice as much as aviation - here's how to make it climate-friendly

Laurie Wright 16 May 2019

The most valuable global retail brands for 2019

The most valuable global retail brands for 2019

14 May 2019

Instagram's @shop a curated showcase of shoppable products

Instagram's @shop a curated showcase of shoppable products

14 May 2019

Best in global visual merchandising awarded

Best in global visual merchandising awarded

13 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...

#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

Leigh Andrews 10 May 2019

Successful retail chatbot interactions to grow eightfold by 2023

Successful retail chatbot interactions to grow eightfold by 2023

9 May 2019

Meshack Mulaudzi is giving African children positive representation through toys

Meshack Mulaudzi is giving African children positive representation through toys

3 May 2019

2019 Dezeen Awards open for entries

2019 Dezeen Awards open for entries

2 May 2019

Autograph Gin rated best in Africa

Autograph Gin rated best in Africa

2 May 2019

Phygital: 6 ways to adapt, or die

Phygital: 6 ways to adapt, or die

Eben Esterhuizen 30 Apr 2019

Online marketplace Thola Africa shines a light on local artisans

Online marketplace Thola Africa shines a light on local artisans

26 Apr 2019

New study reveals top trends in online payments in MENA

New study reveals top trends in online payments in MENA

Fundisiwe Maseko 25 Apr 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

Six steps to successful customer relationship management

Six steps to successful customer relationship management

Eben Esterhuizen 16 Apr 2019

#CNILux: The creative cultural legacy of MaXhosa by Laduma

#CNILux: The creative cultural legacy of MaXhosa by Laduma

Lauren Hartzenberg 16 Apr 2019

#CNILux: Models of colour are not a trend, we are here to stay - Naomi Campbell

#CNILux: Models of colour are not a trend, we are here to stay - Naomi Campbell

Liam Freeman 15 Apr 2019

Landmark NYSE listing for Africa's unicorn, Jumia

Landmark NYSE listing for Africa's unicorn, Jumia

15 Apr 2019

DHL launches Africa eShop, connecting global brands with African shoppers

DHL launches Africa eShop, connecting global brands with African shoppers

11 Apr 2019

#CNILux: Global luxury industry shifts gaze to Africa

#CNILux: Global luxury industry shifts gaze to Africa

Lauren Hartzenberg 11 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

Bizcommunity sends a clear message that Africa is open for business

dotAfrica 9 Apr 2019

The need for speed in modern retail

The need for speed in modern retail

Refilwe Maluleke 8 Apr 2019

Beyoncé teams up with Adidas in "partnership of a lifetime"

Beyoncé teams up with Adidas in "partnership of a lifetime"

8 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity.com 8 Apr 2019

PwC releases consumer insights survey for 2019

PwC releases consumer insights survey for 2019

3 Apr 2019

More news

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Lauren Hartzenberg 29 May 2019

Nestlé launches innovation challenge in 6 African countries

Nestlé launches innovation challenge in 6 African countries

28 May 2019

Africa's top 100 brands announced

27 May 2019

Call for applications: Impact Fund for African Creatives' accelerator programme

Call for applications: Impact Fund for African Creatives' accelerator programme

21 May 2019

Coca-Cola to retain majority stake in Africa bottling business

Coca-Cola to retain majority stake in Africa bottling business

21 May 2019

#AfricaMonth: Alain Dos Santos on growing Montblanc's luxury legacy in Africa

#AfricaMonth: Alain Dos Santos on growing Montblanc's luxury legacy in Africa

Lauren Hartzenberg 20 May 2019

Plastic warms the planet twice as much as aviation - here's how to make it climate-friendly

Plastic warms the planet twice as much as aviation - here's how to make it climate-friendly

Laurie Wright 16 May 2019

The most valuable global retail brands for 2019

The most valuable global retail brands for 2019

14 May 2019

Instagram's @shop a curated showcase of shoppable products

Instagram's @shop a curated showcase of shoppable products

14 May 2019

Best in global visual merchandising awarded

Best in global visual merchandising awarded

13 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...

#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

Leigh Andrews 10 May 2019

Successful retail chatbot interactions to grow eightfold by 2023

Successful retail chatbot interactions to grow eightfold by 2023

9 May 2019

Meshack Mulaudzi is giving African children positive representation through toys

Meshack Mulaudzi is giving African children positive representation through toys

3 May 2019

2019 Dezeen Awards open for entries

2019 Dezeen Awards open for entries

2 May 2019

Autograph Gin rated best in Africa

Autograph Gin rated best in Africa

2 May 2019

Phygital: 6 ways to adapt, or die

Phygital: 6 ways to adapt, or die

Eben Esterhuizen 30 Apr 2019

Online marketplace Thola Africa shines a light on local artisans

Online marketplace Thola Africa shines a light on local artisans

26 Apr 2019

New study reveals top trends in online payments in MENA

New study reveals top trends in online payments in MENA

Fundisiwe Maseko 25 Apr 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

Six steps to successful customer relationship management

Six steps to successful customer relationship management

Eben Esterhuizen 16 Apr 2019

#CNILux: The creative cultural legacy of MaXhosa by Laduma

#CNILux: The creative cultural legacy of MaXhosa by Laduma

Lauren Hartzenberg 16 Apr 2019

#CNILux: Models of colour are not a trend, we are here to stay - Naomi Campbell

#CNILux: Models of colour are not a trend, we are here to stay - Naomi Campbell

Liam Freeman 15 Apr 2019

Landmark NYSE listing for Africa's unicorn, Jumia

Landmark NYSE listing for Africa's unicorn, Jumia

15 Apr 2019

DHL launches Africa eShop, connecting global brands with African shoppers

DHL launches Africa eShop, connecting global brands with African shoppers

11 Apr 2019

#CNILux: Global luxury industry shifts gaze to Africa

#CNILux: Global luxury industry shifts gaze to Africa

Lauren Hartzenberg 11 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

Bizcommunity sends a clear message that Africa is open for business

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The need for speed in modern retail

The need for speed in modern retail

Refilwe Maluleke 8 Apr 2019

Beyoncé teams up with Adidas in "partnership of a lifetime"

Beyoncé teams up with Adidas in "partnership of a lifetime"

8 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity.com 8 Apr 2019

PwC releases consumer insights survey for 2019

PwC releases consumer insights survey for 2019

3 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity.com 2 Apr 2019

FMCG recycling commitments no cure for plastic crisis

FMCG recycling commitments no cure for plastic crisis

29 Mar 2019

Dove partners with Getty Images and Girlgaze and launches Project #ShowUs

Dove partners with Getty Images and Girlgaze and launches Project #ShowUs

28 Mar 2019

CIFOR, AFR100 partner to ensure sustainable landscape restoration in Africa

CIFOR, AFR100 partner to ensure sustainable landscape restoration in Africa

28 Mar 2019

Consumer demand at the forefront of African business priorities

Consumer demand at the forefront of African business priorities

28 Mar 2019

African retailers have the opportunity to re-imagine a data-driven sector

African retailers have the opportunity to re-imagine a data-driven sector

Toros Esim 27 Mar 2019

#ECO19: Is your mobile commerce strategy excluding the mass market?

#ECO19: Is your mobile commerce strategy excluding the mass market?

Lauren Hartzenberg 22 Mar 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.

#ECO19: Unpack why your brand story matters before you start telling it

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Image source: Gallo/Getty.

Focus shifts to a mobile economy in Africa

Josephine Wawira 19 Mar 2019

Chantel Botha of BrandLove in action at eCommerce Africa 2019.

#ECO19: Why brands need to create emotional experiences for Generation CX

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