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Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

2 days

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

More news

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Advertising

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

Advertising

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Pictured: Elizabeth Cousens, president and CEO of the UN Foundation. Image supplied.

ESG

Droga5's Once Upon a Future campaign for the UN to engage the youth

4 Oct 2024

Cybersecurity company Surfshark’s Naked People campaign in London raised awareness about social media security practices and the exploitation of user data (Image supplied)

Social Media

Surfshark’s Naked People campaign calls out top social media companies for privacy invasions

2 Oct 2024

Source: © 123rf Nivea has launched Nivea Connect, a global social mission to combat social isolation and promote meaningful connections

ESG

Nivea Connect combats growing social isolation, promotes meaningful connections

30 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Branding

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Deadlines have been announced. Source: Supplied.

Advertising

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Nike shakes up leadership in efforts to revive sales

Retail

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Research

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 20 Sep 2024

Source: Brics Competition Law and Policy Centre.

Financial Services

Brics and China unite for a groundbreaking commodities exchange system

19 Sep 2024

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

Lifestyle

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

18 Sep 2024

PayRetailers expands further into Africa

Banking & Finance

PayRetailers expands further into Africa

18 Sep 2024

Source: © VOA News Meta will ban RT, Rossiya Segodnya and other Russian state media networks from its platforms including Facebook, Instagram, WhatsApp and Threads

Media Freedom

Meta bans Russia state media across all platforms as “covert influence” operations threaten US election

Danette Breitenbach 17 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

The Coca-Cola System in Africa unveils Water Stewardship Initiative

ESG

The Coca-Cola System in Africa unveils Water Stewardship Initiative

16 Sep 2024

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

Technology

Huawei dominates global wearable market

Lindsey Schutters 12 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

Advertising

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Palestinian AFP photojournalist Mahmud Hams was awarded the Visa d’Or News prize for his coverage of the conflict in Gaza (Image supplied)

Media

Palestinian photojournalist Mahmud Hams awarded Visa d'Or for powerful Gaza war coverage

9 Sep 2024

Marketing

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Image supplied. All the Tabbi Awards 2024 winners

Media

Global excellence in B2B journalism: All the 2024 Tabbie Awards winners

2 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Advertising

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Branding

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Fashion influences set design and film locations

Film

Fashion influences set design and film locations

15 Aug 2024

This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)

Media Freedom

South Africa's Daily Maverick's Choose Truth campaign for World News Day

12 Aug 2024

TikTok's inaugural Visionary Voices Africa List 2024

Lifestyle

TikTok's inaugural Visionary Voices Africa List 2024

8 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

Marketing & Media

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & Media

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Branding

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024