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Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Image source: Gallo/Getty Images.

Research

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]

Research

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.

Research

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

Research

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Image supplied.

Research

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

Image source: Gallo/Getty Images.

Mobile

Mobile games generates $49bn in revenue in 2019

31 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Media

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Study examines engagement boosting on platforms

Research

Study examines engagement boosting on platforms

19 Nov 2019

Image credit: Glenn Carstens-Peters on Unsplash.

TV

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Research

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kantar CEO, Eric Salama. Image supplied.

Research

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Report shows average of 800 hours spent using mobile internet this year

Mobile

Report shows average of 800 hours spent using mobile internet this year

5 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Advertising

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

New report reveals customers want security, service and localised experiences

Research

New report reveals customers want security, service and localised experiences

25 Jun 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Research

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Image supplied.

Advertising

2019 AME Report released

23 May 2019

New Wan-Ifra report tackling disinformation around the world

Media

New Wan-Ifra report tackling disinformation around the world

15 May 2019

The most valuable global retail brands for 2019

Research

The most valuable global retail brands for 2019

14 May 2019

Japan's smartphone 'zombies' wreak havoc on the streets

Mobile

Japan's smartphone 'zombies' wreak havoc on the streets

13 Nov 2014

comScore releases the 2013 Japan Digital Future in Focus report

Research

comScore releases the 2013 Japan Digital Future in Focus report

15 Oct 2013

comScore releases the '2013 Mobile Future in Focus' report

Research

comScore releases the '2013 Mobile Future in Focus' report

27 Feb 2013

Will technology kill us or make us stronger?

Research

Will technology kill us or make us stronger?

16 Jan 2013

Trend to high-quality photo-products

Research

Trend to high-quality photo-products

25 Sep 2012

Environmentally friendly purchases heat up in emerging markets

Research

Environmentally friendly purchases heat up in emerging markets

21 Aug 2012

Smartphones take lead over feature phones

Mobile

Smartphones take lead over feature phones

25 Apr 2012

Global consumer confidence increases 1 point in Q4 2011

Research

Global consumer confidence increases 1 point in Q4 2011

8 Feb 2012

More than 200 billion online videos viewed globally in October

Research

More than 200 billion online videos viewed globally in October

15 Dec 2011

Smartphone owners in Japan: Male, under 35

Research

Smartphone owners in Japan: Male, under 35

7 Dec 2011

Mobile

Loyalty to smartphone brand increases with greater use of digital content

30 Nov 2011

Consumer Confidence Survey: Economy again top global concern

Research

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

More news

Image source: Gallo/Getty Images.

Marketing & MediaGlobal advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]

Marketing & MediaSports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.

Marketing & MediaMarketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

Marketing & Media#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Image supplied.

Marketing & MediaThe most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

Image source: Gallo/Getty Images.

Marketing & MediaMobile games generates $49bn in revenue in 2019

31 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Marketing & MediaEffective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Study examines engagement boosting on platforms

Marketing & MediaStudy examines engagement boosting on platforms

19 Nov 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Marketing & MediaEgta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Marketing & MediaWarc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kantar CEO, Eric Salama. Image supplied.

Marketing & MediaKantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Report shows average of 800 hours spent using mobile internet this year

Marketing & MediaReport shows average of 800 hours spent using mobile internet this year

5 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Marketing & MediaGlobal Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

New report reveals customers want security, service and localised experiences

Marketing & MediaNew report reveals customers want security, service and localised experiences

25 Jun 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Marketing & MediaGlobal Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Image supplied.

Marketing & Media2019 AME Report released

23 May 2019

New Wan-Ifra report tackling disinformation around the world

Marketing & MediaNew Wan-Ifra report tackling disinformation around the world

15 May 2019

The most valuable global retail brands for 2019

RetailThe most valuable global retail brands for 2019

14 May 2019

Japan's smartphone 'zombies' wreak havoc on the streets

Marketing & MediaJapan's smartphone 'zombies' wreak havoc on the streets

13 Nov 2014

comScore releases the 2013 Japan Digital Future in Focus report

Marketing & MediacomScore releases the 2013 Japan Digital Future in Focus report

15 Oct 2013

comScore releases the '2013 Mobile Future in Focus' report

Marketing & MediacomScore releases the '2013 Mobile Future in Focus' report

27 Feb 2013

Will technology kill us or make us stronger?

Marketing & MediaWill technology kill us or make us stronger?

16 Jan 2013

Trend to high-quality photo-products

Marketing & MediaTrend to high-quality photo-products

25 Sep 2012

Environmentally friendly purchases heat up in emerging markets

Marketing & MediaEnvironmentally friendly purchases heat up in emerging markets

21 Aug 2012

Smartphones take lead over feature phones

Marketing & MediaSmartphones take lead over feature phones

25 Apr 2012

Global consumer confidence increases 1 point in Q4 2011

Marketing & MediaGlobal consumer confidence increases 1 point in Q4 2011

8 Feb 2012

More than 200 billion online videos viewed globally in October

Marketing & MediaMore than 200 billion online videos viewed globally in October

15 Dec 2011

Smartphone owners in Japan: Male, under 35

Marketing & MediaSmartphone owners in Japan: Male, under 35

7 Dec 2011

Marketing & MediaLoyalty to smartphone brand increases with greater use of digital content

30 Nov 2011

Consumer Confidence Survey: Economy again top global concern

Marketing & MediaConsumer Confidence Survey: Economy again top global concern

9 Nov 2011

NZ set to reap millions from RWC final weekend

LifestyleNZ set to reap millions from RWC final weekend

21 Oct 2011

Global advertising spend up 5.7% in Q2 2011

Marketing & MediaGlobal advertising spend up 5.7% in Q2 2011

20 Oct 2011

Japan Internet users spend most time on blogs worldwide

Marketing & MediaJapan Internet users spend most time on blogs worldwide

25 Aug 2011

Nielsen's Women of Tomorrow

Marketing & MediaNielsen's Women of Tomorrow

12 Aug 2011

Marketing & MediaTokyo maintains brand image, despite earthquake and tsunami

27 Jul 2011

Japan: Flat TV market - significant boost ahead of digital switchover

RetailJapan: Flat TV market - significant boost ahead of digital switchover

19 Jul 2011

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

Marketing & MediaGlobal adspend up 8.8% in Q1 2011: Advertisers push TV spend

11 Jul 2011

Japanese iPhone and Android users survey

Marketing & MediaJapanese iPhone and Android users survey

8 Jul 2011

Google Android leads acceleration in smartphone adoption in Japan

Marketing & MediaGoogle Android leads acceleration in smartphone adoption in Japan

1 Jul 2011

Underlying adspend recovery despite turmoil in Japan, Middle East

Marketing & MediaUnderlying adspend recovery despite turmoil in Japan, Middle East

28 Jun 2011