We decided to shortlist five very strong campaigns. We were happy to see a long-awaited sequel to the notorious 'All Eyes on the S4' campaign from Heimat Berlin and Swisscom. Unsurprisingly, their latest collaboration also conquered our jury's hearts.
Unlike the annual award shows, we select the fresh works every month. We select the works from the winners of local/regional award shows.
The Swiss population speaks four separate major languages: French, German, Italian and Romansch, meaning all traditional media has to apply to these differences. With the launch of Samsung Galaxy S5 Swisscom wanted to engage people via multicultural media - web. The new S5 carries an integrated heart rate sensor.
Swiss people were invited to participate in a game with a single rule: keep your heart rate under 100 bpm to win the S5. The challenge gathered 3,18 million unique views, 9,8 million ad media contacts, and 4,375 million ad impressions on Facebook. More than 1,4 million people watched the S5 Pulse Challenge via livestream.
Agency self-promo B2B campaigns are a rare sight. SapientNitro has a delightful tradition of showcasing its excellent skills at the annual Adobe MAX event. Battle of the Hands is a competition held in the agency's booth with the aim to determine the best designer from the crowd.
This time, the contestants had only 8 minutes (but all thinkable Adobe products) to create an epic movie poster. The competition was supported by a beautiful website, combining classical event marketing with a seamless digital interface.
Ever since Netflix was launched in France, Canal+ (key player on the TV market) has been fighting a gruesome battle to keep the business afloat. They re-introduced the popular Bear character from 2011 and created an interactive experience where users could become real movie directors. The site had more than 2 million visits and is actively running to this day.
CANAL+ | BEING THE BEAR from Digi Case on Vimeo.
To find out more about the awards visit www.best-marketing.eu/about-awards.
