Coming a step closer to the glory of winning the main prize, the finalists will be exhibited and screened to the public at the venue of AD STARS in Busan this coming August.
The makeup of the finalists for this year's event shows that in terms of the percentage of the works reaching the finals by country, the UK is in the lead at 57.1%, followed by Pakistan at 46.7% and Sweden at 31.3%, underlining the dominance of the European contestants. Notable in these figures is the more than decent performance of Pakistan, a country not particularly known for its advertising industry.
In terms of the number of finalists by country, Japan stood first at 252 works, followed by Korea at 146 and Thailand at 101.
These works chosen as finalists for this year will undergo two final rounds until August 18 before the winners of Grand Prix and Gold, Silver and Bronze Awards will be selected. In particular, the most distinguished works in the Product and Service category and the Public Service Ads category will be given the honour of winning Grand Prix of the Year as well as the cash prize of US$ 10,000 each.
AD STARS 2015 will be held at Busan for three days from Thursday, 20 August through Saturday, 22 August. For the list of the finalists, visit www.adstars.org.
