Willowton has been taking full pages in The Herald newspaper, announcing changes to some of its products that remain prominent on the country's supermarket shelves despite the resurgence of local brands.
"We've added a brand new look to your favourite value for money spread," said one of Willowton's adverts on the "new look" Romi low-fat margarine spread.
Another advert is on its rebranded d'lite pure cooking oil, which retails in Zimbabwe in 2 litre bottles.
"We're d'lited to introduce our new look...same great product and cooking experience you have always known and trusted," reads the ad.
Although Zimbabwe's manufacturing sector is on a rebound after years of an unprecedented economic and political crisis, local products remain uncompetitive or highly priced compared to imported products with attractive packaging.
National Foods, in which Tiger Brands is invested, has acknowledged the competitive advantage on imported products and has invested on machinery and equipment to improve its products, which include cooking oil and a number of food products.
