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Exploring the role of PR at EAPRA 2008

24 Nov 2008

The 3rd East African Public Relations Conference by the Public Relations Association of Rwanda (PRAR) will be held from 4-5 December, 2008 at the Kigali Serena Hotel in Rwanda. The conference, tagged EAPRA 2008 will bring together about 200 PR professionals and practitioners from all member states of East Africa.

The main theme of the conference is "Africa, our time has come - the role of PR," with other topics for discussion including:

The role of PR in nation building
Good news about Africa
Is the media playing a positive role in telling good news about Africa
An analysis on the media in East Africa - Who listens to what, who reads what and market leaders
Branding a nation/region
Crisis management - the Kenya Airways experience
Bringing down the borders through trade
Leveraging a borderless EAC
Leveraging 2010 across Africa
There will be an open forum discussion on media presentation
Opportunities of EAC

Further information on the conference can be obtained from the EAPRA Conference convener, Henry Rugamba on or + 250 08611455.

Also visit the EAPRA website www.eaprakigali08.org for more information.