Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Scangroup eyes West African market
Breaking into the lucrative West African market tops the “to do” list of advertising and media services firm Scangroup which only listed at the Nairobi stock market in 2006.
But analysts watching the advertising and media industry say Scangroup need not go far to grow its revenue. The local market has more clients waiting to be tapped into by the media advertising agencies.
