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Mobile Analysis United States

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    January 2011 US mobile subscriber market share

    RESTON, US: comScore, Inc, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending January 2011.
    January 2011 US mobile subscriber market share

    The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.9% market share. Google Android took the lead among smartphone platforms with 31.2% market share, after two short months in second place.

    OEM market share

    For the three month average period ending in January, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.9% of US mobile subscribers, up 0.7 percentage points from the three month period ending in October. LG ranked second with 20.8% share, followed by Motorola (16.5%), RIM (8.6%) and Apple (7.0%).

    Top Mobile OEMs 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens
    Share (%) of Mobile Subscribers
    Oct-10 Jan-11 Point Change
    Total Mobile Subscribers 100.0% 100.0% N/A
    Samsung 24.2% 24.9% 0.7
    LG 21.0% 20.8% -0.2
    Motorola 17.7% 16.5% -1.2
    RIM 9.3% 8.6% -0.7
    Apple 6.4% 7.0% 0.6

    Smartphone platform market share

    65.8 million people in the US owned smartphones during the three months ending in January 2011, up 8% from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2% market share. RIM ranked second with 30.4% market share, followed by Apple with 24.7%. Microsoft (8.0%) and Palm (3.2%) rounded out the top five.

    Top Smartphone Platforms 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens
    Share (%) of Smartphone Subscribers
    Oct-10 Jan-11 Point Change
    Total Smartphone Subscribers 100.0% 100.0% N/A
    Google 23.5% 31.2% 7.7
    RIM 35.8% 30.4% -5.4
    Apple 24.6% 24.7% 0.1
    Microsoft 9.7% 8.0% -1.7
    Palm 3.9% 3.2% -0.7

    Mobile content usage

    In January, 68.1% of US mobile subscribers used text messaging on their mobile device, while browsers were used by 37.0% of subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 35.3% of the mobile audience, representing an increase of 1.6 percentage points. Accessing of social networking sites or blogs increased 1.1 percentage points, representing 25.3% of mobile subscribers. Playing games represented 23.7% of the mobile audience, while listening to music represented 16.5% (up 1.1 percentage points).

    Mobile Content Usage 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens
    Share (%) of Mobile Subscribers
    Oct-10 Jan-11 Point Change
    Total Mobile Subscribers 100.0% 100.0% N/A
    Sent text message to another phone 68.1% 68.1% 0.0
    Used browser 36.2% 37.0% 0.8
    Used downloaded apps 33.7% 35.3% 1.6
    Accessed social networking site or blog 24.2% 25.3% 1.1
    Played Games 23.7% 23.7% 0.0
    Listened to music on mobile phone 15.4% 16.5% 1.1

    comScore will present a complimentary webinar on the findings from its inaugural report, The 2010 Mobile Year in Review on Tuesday, March 15 at 1:00 p.m. EDT. To register for the webinar, go to https://www1.gotomeeting.com/register/867594321.

    Source: comScore

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.

    Go to: http://www.comscore.com
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