Bahary will be responsible for comScore's business development efforts and existing client relationships among CPG companies, with a particular focus on advertising effectiveness measurement and the advertising creative-testing and optimisation solutions comScore obtained via its acquisition of ARSgroup.
Bahary is an experienced advertising research executive who comes to comScore from Mindshare where she served as managing director and senior partner. Previously, she spent nearly a decade at Starcom Worldwide in various positions, most recently as vice president and research director. Before Starcom, Bahary spent several years at Mediamark Research (now GfK MRI) and began her career as a media planner at advertising agencies Ogilvy & Mather and Wells Rich Greene. She holds a BA from the University of Wisconsin-Madison.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
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