Join CMO webcast on organisational transformation

The call for organisational transformation outlined in the recent report, The CMO-CIO Alignment Imperative, served as a reminder to many business leaders that enablement of collaboration between these two critical engagement stakeholders is just the starting point.

Even the home page of CIO.com asked "CMOs and CIOs: Can This Relationship Be Saved?" In all, the majority of feedback we have received is that this issue, while certainly not a new one, warrants further discussion and investigation. To that end, the CMO Council, the BPI Network, and Accenture invite you to join us for an interactive webcast, dedicated to furthering the discussion around this key point of synchronisation.

Join the CMO on Thursday, October 21, 2010 at 11:00 am EST (8:00 am PST) for a complimentary 1-hour webcast that will delve deeper into the key findings of the report and will gather additional expert insights from experts and leaders in both the marketing and IT space. Among the key issues to be discussed:

• Are both marketing and IT ready to fully exploit new digital marketing and customer engagement channels?
  
• Do we have the right talent, right technology, and right direction in place to be able to fully capitalise on digital channels?
  
• While the mandate must come from the top, how and where can the CMO and CIO make an impact by collaborating from the bottom up?

To register for this webcast, visit //www1.gotomeeting.com/register/402476297 and join in the continued dialog.