October 2012 US mobile subscriber market share
The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3% market share. Google Android continued to lead among smartphone platforms, accounting for 53.6% of smartphone subscribers, while Apple secured 34.3%.
OEM market share
For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3% of US mobile subscribers (up 0.7 percentage points). Apple ranked second for the first time on record with 17.8% market share (up 1.5 percentage points), followed by LG with 17.6% share, Motorola with 11% and HTC with 6%.
| Top Mobile OEMs 3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jul-12 | Oct-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.6% | 26.3% | 0.7 |
| Apple | 16.3% | 17.8% | 1.5 |
| LG | 18.4% | 17.6% | -0.8 |
| Motorola | 11.2% | 11.0% | -0.2 |
| HTC | 6.4% | 6.0% | -0.4 |
Smartphone platform market share
121.3 million people in the US owned smartphones (51.9% mobile market penetration) during the three months ending in October, up 6% since July. Google Android ranked as the top smartphone platform with 53.6% market share (up 1.4 percentage points), while Apple's share increased 0.9 percentage points to 34.3%. RIM ranked third with 7.8% share, followed by Microsoft (3.2%) and Symbian (0.6%).
| Top Smartphone Platforms 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Jul-12 | Oct-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 52.2% | 53.6% | 1.4 | |
| Apple | 33.4% | 34.3% | 0.9 |
| RIM | 9.5% | 7.8% | -1.7 |
| Microsoft | 3.6% | 3.2% | -0.4 |
| Symbian | 0.8% | 0.6% | -0.2 |
Mobile content usage
In October, 75.9% of US mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.5% of subscribers (up 1.9 percentage points), while browsers were used by 52.7% (up 1.5 percentage points). Accessing of social networking sites or blogs increased 1.5 percentage points to 39.4% of mobile subscribers. Game-playing was done by 34.1% of the mobile audience (up 0.3 percentage points), while 28.7% listened to music on their phones (up 0.4 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jul-12 | Oct-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 75.6% | 75.9% | 0.3 |
| Used downloaded apps | 52.6% | 54.5% | 1.9 |
| Used browser | 51.2% | 52.7% | 1.5 |
| Accessed social networking site or blog | 37.9% | 39.4% | 1.5 |
| Played Games | 33.8% | 34.1% | 0.3 |
| Listened to music on mobile phone | 28.3% | 28.7% | 0.4 |
Source: comScore
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