The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6% market share. Google Android continued to lead among smartphone platforms, accounting for 52.2% of smartphone subscribers, while Apple secured 33.4%.
For the three-month average period ending in July, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6% of US mobile subscribers, followed by LG with 18.4% share. Apple continued to gain share in the OEM market, ranking third with 16.3% of mobile subscribers (up 1.9 percentage points), followed by Motorola with 11.2% and HTC with 6.4% (up 0.4 percentage points).
| Top Mobile OEMs 3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012 Total US Mobile Subscribers (Smartphone & Non Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Apr-12 | Jul-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.9% | 25.6% | -0.3 |
| LG | 19.2% | 18.4% | -0.8 |
| Apple | 14.4% | 16.3% | 1.9 |
| Motorola | 12.5% | 11.2% | -1.3 |
| HTC | 6.0% | 6.4% | 0.4 |
More than 114 million people in the US owned smartphones during the three months ending in July, up 7% versus April. Google Android ranked as the top smartphone platform with 52.2% market share (up 1.4 percentage points), while Apple's share increased 2 percentage points to 33.4%. RIM ranked third with 9.5% share, followed by Microsoft (3.6%) and Symbian (0.8%).
| Top Smartphone Platforms 3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Apr-12 | Jul-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 50.8% | 52.2% | 1.4 | |
| Apple | 31.4% | 33.4% | 2.0 |
| RIM | 11.6% | 9.5% | -2.1 |
| Microsoft | 4.0% | 3.6% | -0.4 |
| Symbian | 1.3% | 0.8% | -0.5 |
In July, 75.6% of US mobile subscribers used text messaging on their mobile device (up 1.5 percentage points). Downloaded applications were used by 52.6% of subscribers (up 2.4 percentage points), while browsers were used by 51.2% (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.9 percentage points to 37.9% of mobile subscribers. Game-playing was done by 33.8% of the mobile audience (up 0.7 percentage points), while 28.3% listened to music on their phones (up 2.5 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012 Total US Mobile Subscribers (Smartphone & Non Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Apr-12 | Jul-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 74.1% | 75.6% | 1.5 |
| Used downloaded apps | 50.2% | 52.6% | 2.4 |
| Used browser | 49.0% | 51.2% | 2.2 |
| Accessed social networking site or blog | 36.0% | 37.9% | 1.9 |
| Played Games | 33.1% | 33.8% | 0.7 |
| Listened to music on mobile phone | 25.8% | 28.3% | 2.5 |
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
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