US explicit core search
Google Sites led the US explicit core search market in May with 66.7% market share (up 0.2 percentage points), followed by Microsoft Sites with 15.4% and Yahoo! Sites with 13.4%. Ask Network accounted for 3% of explicit core searches, followed by AOL, Inc. with 1.5%.
| comScore Explicit Core Search Share Report* May 2012 vs April 2012 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Share (%) | ||
| Apr-12 | May-12 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 66.5% | 66.7% | 0.2 |
| Microsoft Sites | 15.4% | 15.4% | 0.0 |
| Yahoo! Sites | 13.5% | 13.4% | -0.1 |
| Ask Network | 3.0% | 3.0% | 0.0 |
| AOL, Inc. | 1.6% | 1.5% | -0.1 |
*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.5 billion explicit core searches were conducted in May (up 2%), with Google Sites ranking first with 11.7 billion (up 3%). Microsoft Sites ranked second with 2.7 billion searches (up 2%), followed by Yahoo! Sites with 2.3 billion (up 1%), Ask Network with 521 million (up 2%) and AOL, Inc. with 268 million.
| comScore Explicit Core Search Query Report May 2012 vs April 2012 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Apr-12 | May-12 | Percent Change | |
| Total Explicit Core Search | 17,106 | 17,532 | 2% |
| Google Sites | 11,374 | 11,699 | 3% |
| Microsoft Sites | 2,638 | 2,701 | 2% |
| Yahoo! Sites | 2,311 | 2,342 | 1% |
| Ask Network | 511 | 521 | 2% |
| AOL, Inc. | 271 | 268 | -1% |
In May, 68.9% of searches carried organic search results from Google (up 0.2 percentage points versus April), while 25.6% of searches were powered by Bing.
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