US explicit core search
Google Sites led the US explicit core search market in February with 66.4% market share (up 0.2 percentage points), followed by Microsoft Sites with 15.3% (up 0.1 percentage points) and Yahoo! Sites with 13.8%. Ask Network accounted for 3.0% of explicit core searches, followed by AOL, Inc. with 1.5%.
| comScore Explicit Core Search Share Report* February 2012 vs. January 2012 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Share (%) | ||
| Jan-12 | Feb-12 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 66.2% | 66.4% | 0.2 |
| Microsoft Sites | 15.2% | 15.3% | 0.1 |
| Yahoo! Sites | 14.1% | 13.8% | -0.3 |
| Ask Network | 3.0% | 3.0% | 0.0 |
| AOL, Inc. | 1.6% | 1.5% | -0.1 |
*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.6 billion explicit core searches were conducted in February, with Google Sites ranking first with 11.7 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.4 billion, Ask Network with 535 million (up 2%) and AOL, Inc. with 266 million.
| comScore Explicit Core Search Query Report February 2012 vs. January 2012 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Jan-12 | Feb-12 | Percent Change | |
| Total Explicit Core Search | 17,804 | 17,588 | -1% |
| Google Sites | 11,786 | 11,673 | -1% |
| Microsoft Sites | 2,707 | 2,684 | -1% |
| Yahoo! Sites | 2,506 | 2,430 | -3% |
| Ask Network | 527 | 535 | 2% |
| AOL, Inc. | 277 | 266 | -4% |
In February, 68.6% of searches carried organic search results from Google (versus 68.4% in January) while 26.2% of searches were powered by Bing (versus 26.5% in January).
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