The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8% market share. Google Android led among smartphone platforms with 33.0% market share.
For the three month average period ending in February, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8% of US mobile subscribers, up 0.3 percentage points from the three month period ending in November. LG ranked second with 20.9% share, followed by Motorola (16.1%) and RIM (8.6%). Apple saw the strongest gain, up 0.9 percentage points to account for 7.5% of subscribers, on momentum from the release of the Verizon iPhone, the most acquired handset in the month of February.
| Top Mobile OEMs 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Nov-10 | Feb-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.5% | 24.8% | 0.3 |
| LG | 20.9% | 20.9% | 0.0 |
| Motorola | 17.0% | 16.1% | -0.9 |
| RIM | 8.8% | 8.6% | -0.2 |
| Apple | 6.6% | 7.5% | 0.9 |
69.5 million people in the US owned smartphones during the three months ending in February 2011, up 13% from the preceding three-month period. Google Android grew 7.0 percentage points since November, strengthening its #1 position with 33.0% market share. RIM ranked second with 28.9% market share, followed by Apple with 25.2%. Microsoft (7.7%) and Palm (2.8%) rounded out the top five.
| Top Smartphone Platforms 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Nov-10 | Feb-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 26.0% | 33.0% | 7.0 | |
| RIM | 33.5% | 28.9% | -4.6 |
| Apple | 25.0% | 25.2% | 0.2 |
| Microsoft | 9.0% | 7.7% | -1.3 |
| Palm | 3.9% | 2.8% | -1.1 |
In February, 68.8% of US mobile subscribers used text messaging on their mobile device. Browsers were used by 38.4% of subscribers (up 3.1 percentage points), while downloaded applications were used by 36.6% of the mobile audience (up 3.2 percentage points). Accessing of social networking sites or blogs increased 3.3 percentage points, representing 26.8% of mobile subscribers. Playing games represented 24.6% of the mobile audience, while listening to music represented 17.5%.
| Mobile Content Usage 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Nov-10 | Feb-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 67.1% | 68.8% | 1.7 |
| Used browser | 35.3% | 38.4% | 3.1 |
| Used downloaded apps | 33.4% | 36.6% | 3.2 |
| Accessed social networking site or blog | 23.5% | 26.8% | 3.3 |
| Played Games | 22.6% | 24.6% | 2.0 |
| Listened to music on mobile phone | 15.0% | 17.5% | 2.5 |
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
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