Analytics Quotient becomes part of Millward Brown

1 Mar 2016

Analytics Quotient (AQ) will become part of Millward Brown Analytics, a Kantar brand focused on using connected data intelligence to unlock insights that help clients drive growth, following ots acquisition by WPP-owned, Millward Brown.

Analytics Quotient becomes part of Millward Brown

AQ is a marketing analytics company that extracts insights from data to help clients define their marketing strategies. It also builds data visualisation tools and custom analytics solutions to help clients slice, dice, simulate and monitor business data.

It employs around 400 people and works with some of the world’s largest CPG, retail and hospitality brands. Founded in Bangalore, India in 2008, the company also has offices in London, and in the US in Norwalk, CT, Atlanta, GA and Bentonville, AR. The company’s unaudited revenues for the year-ended December 31, 2015 were approximately US $12.3m with assets of US $9.5m as at the same date.

This acquisition continues WPP’s strategy of investing in important markets and sectors and strengthening its capabilities in digital and data investment management businesses, which worldwide, including associates and investments, collectively generate revenues of almost US $5bn and employ over 36,000 people.