Aegis Group acquires Roundarch for US$125m

Roundarch is a leading digital agency, which specialises in designing and building enterprise-class digital solutions for clients such as Avis, HBO, Bloomberg Sports, Motorola and the US Air Force. The acquisition of Roundarch is in line with Aegis Group's strategy to target acquisitions with a specific focus on digital businesses, North America and faster-growing regions.

"Many trends in the US are mirrored in Africa and we are excited to be working with an agency with a strong track record and are excited to see the benefits of this acquisition extend into the African market," said Dawn Rowlands, CEO Sub Saharan Africa, Aegis Media.

Combining Roundarch with Isobar is claimed to place Aegis at the forefront of digital communications in the US, the world's largest advertising market.

For more information, contact Ingrid von Stein or Tim Hill at Indigo Zebra Communications on Ingrid@indigozebra.co.za or 082 327 8563, tim@indigozebra.co.za or 082 888 5945