The OMMA Awards for Online Advertising Creativity were created in 2006 to honour those advertisers that push the potential of online advertising creative.
In 2008, the organisers added two new disciplines, the OMMA Awards for Integrated Online Campaigns, which honours brand marketers and their agencies, and the OMMA Awards for Web Site Excellence, which honours Web publishers.
This year OMMA Awards winners will be announced in a total of 25 categories for Online Advertising Creativity, 17 for Integrated Online Campaigns and 23 for Web Site Excellence.
Within these three disciplines and now across a total of 65 categories, the OMMA Awards celebrate the year's best in online media, marketing and advertising.
The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and Web sites across 65 categories within three disciplines:
• Online Advertising Creativity
Online Advertising Creativity Awards go to advertisers and/or agencies that demonstrate outstanding strategic and creative execution for a single client/brand.
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• Integrated Online Campaign
Integrated Online Campaign Awards go to online marketing campaigns of multiple elements that show outstanding usage of online media in promotion of brands, products and services.
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• Web Site Excellence
Web Site Excellence Awards go to Web publishers and/or Web developers whose outstanding content, visual design and user interface create recurring value for users.
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