The integrated campaign, launched yesterday, 26 October 2011, at www.adcawards.org and through a global print mailing on 1 November, encourages creative teams around the world to "Keep fighting the good fight" despite obstacles to creating great work.
DDB, serving as the club's creative partner for the ADC 91st Annual Awards, developed all aspects of the campaign strategy and execution. The agency worked with Finnish illustrator Rami Niemi (http://www.raminiemi.com) to design artwork for nine CFE posters and postcards showing humorous situations in modern day advertising that illustrate the impediments and obstacles to creating great work.
The posters include headlines such as "I think we should schedule a meeting" overlaying a visual of a meeting already in progress. Another poster, depicting a photo shoot for a can of unbranded tuna, has a client stating, "I want it to be Irving Penn meets Helmut Newton."
The agency also tapped comedian Lewis Black, famous for his idiosyncratic comedy style, to create an original rant recording for the campaign. The animated rant video features Black channelling his inner advertising creative and fuming about the pressures of agency life with double-edged witticisms such as, "Comedy routines are developed over lifetimes. Movie scripts are crafted over years. But a compelling message to woo consumers into a buying frenzy... Yeah, we're gonna need that by three o'clock."
The animation can be viewed here, audio NSFW: http://www.adcawards.org/news.
The agency has also created online banner advertising that will appear on leading advertising and design industry sites.
The online call for entries for the ADC 91st Annual Awards is open at www.adcawards.org. Deadlines for entry are 20 January 2012, for Design, Photography, Illustration and Interactive; 27 January 2012, for Student, and 10 February 2012, for Advertising and Integrated. To receive the printed CFE, sign up at http://www.adcglobal.org/register/user.
